{"id":291935,"date":"2014-05-17T07:25:00","date_gmt":"2014-05-17T06:25:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-subway-propose-un-sandwich-different-chaque-jour-4131"},"modified":"2014-05-17T07:25:00","modified_gmt":"2014-05-17T06:25:00","slug":"la-franchise-subway-propose-un-sandwich-different-chaque-jour-4131","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-subway-propose-un-sandwich-different-chaque-jour-4131","title":{"rendered":"Un sandwich diff\u00e9rent chaque jour !"},"content":{"rendered":"
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 \u00ab Tous les jours un SUB diff\u00e9rent \u00e0 2,90 \u20ac \u00bb. Avec sa nouvelle campagne de publicit\u00e9, la <\/b>franchise SUBWAY<\/a><\/b>\u00ae <\/a>souhaite fid\u00e9liser ses habitu\u00e9s et s\u00e9duire de nouveaux clients<\/b> en leur permettant de go\u00fbter, chaque jour, un nouveau sandwich \u00e0 petit prix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au premier rang mondial des franchises de restauration rapide<\/h3>\n
Forte de 500 restaurants en France, la franchise SUBWAY\u00ae propose un syst\u00e8me de franchise en forte croissance appr\u00e9ci\u00e9 \u00e0 travers le monde pour ses sandwichs commun\u00e9ment appel\u00e9s \u00ab SUB \u00bb et ses salades r\u00e9alis\u00e9s \u00e0 la demande, sous les yeux des clients. Fond\u00e9 avant tout sur la customisation de SUB \u00e0 base de l\u00e9gumes frais d\u00e9coup\u00e9s tous les matins et d\u2019une large vari\u00e9t\u00e9 de pains cuits quotidiennement sur place, le concept SUBWAY\u00ae s\u2019est tr\u00e8s naturellement hiss\u00e9 au premier rang mondial des franchises de restauration rapide<\/b>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un principe simple et attractif<\/h3>\n
Depuis avril 2014, le \u00ab SUB du jour \u00bb rejoint la carte des franchises SUBWAY\u00ae<\/b> participant \u00e0 l\u2019op\u00e9ration. Le principe et simple et attractif : proposer chaque jour une recette diff\u00e9rente de SUB15 \u00e0 2,90 \u20ac et ainsi donner l\u2019opportunit\u00e9 aux clients de d\u00e9couvrir sept recettes diff\u00e9rentes par semaine \u00e0 un prix tr\u00e8s int\u00e9ressant.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une grande campagne de communication<\/h3>\n
Pour un maximum de visibilit\u00e9, le d\u00e9marrage de cette offre (\u00e0 vocation permanente !), est soutenu par une campagne nationale<\/b> : t\u00e9l\u00e9vision, affichage (la premi\u00e8re depuis quatre ans !), coupening (distribution dans les bo\u00eetes aux lettres de 4,5 millions de coupons de r\u00e9duction autour de l\u2019offre), kit franchis\u00e9s (menu board, affiche ext\u00e9rieure, poster int\u00e9rieur…). Cette campagne est certes une bonne nouvelle pour les consommateurs mais aussi un excellent levier de trafic pour les franchis\u00e9s.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S\u2019inscrire dans le quotidien des clients<\/h3>\n
En proposant des sandwichs diff\u00e9rents chaque jour pour seulement 2,90 \u20ac, les restaurants SUBWAY\u00ae s\u2019inscrivent dans le quotidien de leurs clients<\/b>. L\u2019accessibilit\u00e9 du prix leur permet en effet de venir r\u00e9guli\u00e8rement tester une nouvelle recette sans que cela ne p\u00e8se sur leur budget. Le choix de la garniture (l\u00e9gumes et sauce) leur laisse quant \u00e0 lui des centaines de milliers de possibilit\u00e9s pour varier les plaisirs. Le \u00ab SUB du jour \u00bb est \u00e9galement un produit d\u2019appel attractif pour permettre aux futurs clients qui ne connaissent pas encore l\u2019enseigne de d\u00e9couvrir le concept et naviguer \u00e0 travers la carte.<\/p>\n

Pour avoir toutes les informations, n\u2019h\u00e9sitez pas \u00e0 demander de la documentation sur la franchise SUBWAY<\/a>\u00ae<\/b><\/span> <\/p>\n

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 \u00ab Tous les jours un SUB diff\u00e9rent \u00e0 2,90 \u20ac \u00bb. Avec sa nouvelle campagne de publicit\u00e9, la franchise SUBWAY\u00ae souhaite fid\u00e9liser ses habitu\u00e9s et s\u00e9duire de nouveaux clients en leur permettant de go\u00fbter, chaque jour, un nouveau sandwich \u00e0 petit prix. Au premier rang mondial des franchises de restauration rapide Forte de 500 restaurants en France, […]<\/p>\n","protected":false},"author":40,"featured_media":291932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nUn sandwich diff\u00e9rent chaque jour !<\/title>\n<meta name=\"description\" content=\" \u00ab Tous les jours un SUB diff\u00e9rent \u00e0 2,90 \u20ac \u00bb. 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