{"id":291945,"date":"2014-05-16T04:35:00","date_gmt":"2014-05-16T03:35:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-formation-continue-du-franchise-pas-obligatoire-legalement-mais-indispensable"},"modified":"2014-05-16T04:35:00","modified_gmt":"2014-05-16T03:35:00","slug":"la-formation-continue-du-franchise-pas-obligatoire-legalement-mais-indispensable","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-formation-continue-du-franchise-pas-obligatoire-legalement-mais-indispensable","title":{"rendered":"La formation continue du franchise, pas obligatoire l\u00e9galement mais indispensable."},"content":{"rendered":"
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Plus de deux r\u00e9seaux sur trois proposent \u00e0 leurs partenaires des possibilit\u00e9s de formation continue durant toute la dur\u00e9e du contrat de franchise, il existe aussi d’autres outils.<\/p>\n

Bien qu’elle ne soit pas l\u00e9galement obligatoire, la formation continue appara\u00eet comme le premier service n\u00e9cessaire pour le franchis\u00e9. En effet lors de la formation initiale, le franchis\u00e9 re\u00e7oit un nombre tr\u00e8s important de conseils et d’informations. Le plus souvent il n’en retient pas plus de 30 \u00e0 40 %. C’est normal. Et puis, c’est souvent seulement quand on a rencontr\u00e9 un probl\u00e8me qu’on est capable de comprendre la solution.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Importance de la formation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La formation continue va assurer une mise au point et des \u00e9changes avec ses partenaires, mais aussi avec les autres franchis\u00e9s. Le franchiseur y trouve \u00e9galement son int\u00e9r\u00eat puisque le savoir-faire peut ainsi suivre une \u00e9volution constante<\/b>. La formation permanente cr\u00e9e \u00e9galement la possibilit\u00e9 de rester au fait des \u00e9volutions du march\u00e9. Et \u00ab\u00a0last but not least\u00a0\u00bb, une journ\u00e9e de formation permet d’anticiper les difficult\u00e9s de dizaines de franchis\u00e9s et d’\u00e9conomiser des journ\u00e9es d’intervention sur le terrain pour un seul franchis\u00e9.<\/p>\n

Lisez aussi : <\/i>Franchise : Le manuel de savoir-faire interactif et participatif, outil d’animation du r\u00e9seau…<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Communication interne<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur peut par ailleurs cr\u00e9er un journal interne qui renforce l’esprit du r\u00e9seau et lui permet de communiquer sur son savoir-faire<\/strong>. Certains r\u00e9seaux \u00e9voluent vers la news letter \u00e9lectronique mais cela ne convient pas encore \u00e0 tous les franchis\u00e9s qui, pour certains, ont encore besoin de la formule papier. Ce lien de communication interne en tout cas est d\u00e9terminant pour la vie du r\u00e9seau.\u00a0Il met chacun au m\u00eame niveau d’information et montre aux franchis\u00e9s comment vit l’enseigne qu’il d\u00e9fend. Il est possible aussi de donner des informations sur certains franchis\u00e9s, les nouvelles inaugurations, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le journal \u00e9vite \u00e0 l’animateur d’adopter l’esprit gazette ou radio potin et lui permet de se concentrer sur sa v\u00e9ritable fonction.\u00a0 Mais le journal constitue de plus une sorte d’outil d’\u00e9mulation : certaines franchises pr\u00e9sentent par exemple le Top Ten, c’est-\u00e0-dire les 10 franchises les plus performantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pratique du client myst\u00e8re<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les Challenges sont de plus en plus fr\u00e9quents dans la vie des r\u00e9seaux mais aussi la pratique des clients myst\u00e8re<\/strong>. Pr\u00e8s de 60 % des franchiseurs ont recours \u00e0 ceux-ci. Il s’agit de prot\u00e9ger le r\u00e9seau et de faire respecter les concepts des enseignes. Ainsi dans la restauration, activit\u00e9 tr\u00e8s concurrentielle, il est important que chaque partenaire sache si le franchis\u00e9 de la ville voisine est bien dans la m\u00eame ligne que lui, dans le cas contraire cela pourrait lui nuire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les r\u00e9sultats des visites myst\u00e8re sont communiqu\u00e9s au franchis\u00e9 et lui permettent parfois d’effectuer des mises au point salutaires. Les visites de clients myst\u00e8re ont un co\u00fbt, surtout lorsque le franchiseur fait appel \u00e0 un prestataire sp\u00e9cialis\u00e9. Certains r\u00e9seaux ont recours \u00e0 cette technique seulement apr\u00e8s quelques remont\u00e9es n\u00e9gatives sur l’un ou l’autre point de vente. Cela r\u00e9duit la participation financi\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette pratique, si elle est en usage,  doit figurer dans le contrat de franchise. Le franchiseur doit pr\u00e9voir qu’\u00e0 partir de la signature, le franchis\u00e9 accepte de se soumettre \u00e0 la visite de clients myst\u00e8re<\/b>. Les franchiseurs s’engagent de leur c\u00f4t\u00e9 \u00e0 transmettre tous les r\u00e9sultats. Le franchis\u00e9 a le droit de recevoir le compte rendu, cela lui permettra d’\u00e9voluer de mani\u00e8re positive en corrigeant ses d\u00e9faillances. Finalement cela s’inscrit parfaitement dans une strat\u00e9gie d’\u00e9volution et de formation continue.<\/p>\n

En savoir plus en lisant cet article: <\/i>Les clients myst\u00e8res sont tr\u00e8s utilis\u00e9s dans les franchises, groupements et succursales<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Plus de deux r\u00e9seaux sur trois proposent \u00e0 leurs partenaires des possibilit\u00e9s de formation continue durant toute la dur\u00e9e du contrat de franchise, il existe aussi d’autres outils. Bien qu’elle ne soit pas l\u00e9galement obligatoire, la formation continue appara\u00eet comme le premier service n\u00e9cessaire pour le franchis\u00e9. En effet lors de la formation initiale, le franchis\u00e9 […]<\/p>\n","protected":false},"author":52,"featured_media":291946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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