{"id":291962,"date":"2014-05-13T06:16:00","date_gmt":"2014-05-13T05:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-avantages-des-franchises-de-restauration-rapide"},"modified":"2019-09-06T07:56:50","modified_gmt":"2019-09-06T06:56:50","slug":"les-avantages-des-franchises-de-restauration-rapide","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-avantages-des-franchises-de-restauration-rapide","title":{"rendered":"Les avantages des franchises de restauration rapide"},"content":{"rendered":"
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Le client souhaite un service \u00e0 la fois efficace et souriant , assurant une qualit\u00e9 des produits dans un environnement propre afin de pouvoir passer un bon moment. C’est que que tentent d’apporter les franchises de restauration rapide<\/b>, et \u00e7a marche plut\u00f4t bien.<\/p>\n

Son premier atout est la proximit\u00e9. La restauration rapide est implant\u00e9e dans les centres-villes, dans les centres commerciaux, au coeur des quartiers de bureaux, dans les banlieues. Elle se d\u00e9veloppe aussi depuis quelques ann\u00e9es dans des zones de chalandises plus petites. Bref, l\u00e0 o\u00f9 nous passons notre quotidien. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les nouvelles r\u00e8gles de vie des consommateurs entra\u00eenent de nouveaux comportements.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La rapidit\u00e9 et la praticit\u00e9 sont tr\u00e8s attractives. Les Fran\u00e7ais accordent de moins en moins de temps \u00e0 leurs repas : 17 minutes par jour en moyenne pour le petit d\u00e9jeuner, 33 minutes pour le d\u00e9jeuner et 38 minutes pour le d\u00eener. Nous travaillons diff\u00e9remment, nous faisons la \u00a0\u00bb  journ\u00e9e continue \u00ab\u00a0. Or un repas dans un \u00e9tablissement de restauration rapide dure une demi-heure en moyenne contre pr\u00e8s du double dans la restauration traditionnelle. Autre facteur \u00e0 consid\u00e9rer :  la g\u00e9n\u00e9ralisation du travail des femmes, qui r\u00e9duit le temps qu’elles peuvent consacrer \u00e0 la pr\u00e9paration des repas. La rapidit\u00e9 du service et l’organisation rationnelle de la vente dans les \u00e9tablissements de restauration rapide sont donc devenus des atouts importants pour les clients. La capacit\u00e9 des cha\u00eenes en succursale ou en franchise \u00e0 faire des promesses claires au client et \u00e0 les tenir est un atout important.<\/p>\n

La curiosit\u00e9 alimentaire est  une autre attraction sensible pour le consommateur. La restauration rapide en  b\u00e9n\u00e9ficie au m\u00eame titre que la restauration \u00ab\u00a0\u00e0 th\u00e8me\u00a0\u00bb <\/b>(cr\u00eaperies, brasseries, chinois, indiens, couscous … ). Ce sont de  nouveaux lieux de \u00a0\u00bb sortie restauration \u00ab\u00a0. <\/p>\n

N\u00e9anmoins le rapport qualit\u00e9\/prix demeure essentiel car la restauration rapide offre le repas complet le moins cher de toute la restauration commerciale. Quand vous ne pouvez pas vous offrir le restaurant pour le d\u00e9jeuner et que vous ne b\u00e9n\u00e9ficiez pas d’une cantine, c’est une chance que d’avoir un repas complet pour 6,50\u20ac TTC en moyenne. D’ailleurs, le nombre de clients de la restauration rapide qui utilisent les titres restaurant est important. <\/p>\n

Il y a aussi ce sentiment de libert\u00e9 et la convivialit\u00e9 : les \u00e9tablissements de restauration rapide sont des lieux o\u00f9 les contraintes sont minimales. La client\u00e8le majoritairement jeune : plus de 50 % de ses clients ont moins de 30 ans, tant pour les cha\u00eenes que pour les ind\u00e9pendants. Les mercredis et samedis, ce sont des dizaines de milliers d’enfants qui sont accueillis avec leurs parents. Marketing, offre produit et politique d’accueil sont alors mis au diapason de leurs d\u00e9sirs sp\u00e9cifiques (menu enfant, aires de jeu, chaises pour b\u00e9b\u00e9s, organisation de go\u00fbters d’anniversaire…  <\/p>\n

Selon les lieux et les heures, on peut croiser des client\u00e8les tr\u00e8s diverses. La restauration rapide est un v\u00e9ritable lieu de brassage social. En fait elle r\u00e9pond \u00e0 des moments de consommation. Et ceux-ci concernent toutes les classes d’\u00e2ge et tous les milieux sociaux, quel que soit leur pouvoir d’achat. Le client de la restauration rapide est un \u00a0\u00bb zappeur \u00ab\u00a0, pas un client exclusif. Et la restauration rapide n’est qu’une forme nouvelle de restauration compl\u00e9mentaire aux autres modes. <\/p>\n

Vous souhaitez devenir franchis\u00e9 dans le secteur de la restauration rapide<\/a> ? Consultez les r\u00e9seaux qui recrutent actuellement en France.<\/i><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le client souhaite un service \u00e0 la fois efficace et souriant , assurant une qualit\u00e9 des produits dans un environnement propre afin de pouvoir passer un bon moment. C’est que que tentent d’apporter les franchises de restauration rapide, et \u00e7a marche plut\u00f4t bien. Son premier atout est la proximit\u00e9. La restauration rapide est implant\u00e9e dans 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