{"id":291965,"date":"2014-05-11T10:53:00","date_gmt":"2014-05-11T09:53:00","guid":{"rendered":"https:\/\/ac-franchise.be\/y-a-t-il-des-commerces-avec-handicap"},"modified":"2014-05-11T10:53:00","modified_gmt":"2014-05-11T09:53:00","slug":"y-a-t-il-des-commerces-avec-handicap","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/y-a-t-il-des-commerces-avec-handicap","title":{"rendered":"Y a-t-il des commerces avec handicap ?"},"content":{"rendered":"
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Comment r\u00e9ussir si vous souhaitez ouvrir un commerce tr\u00e8s sp\u00e9cialis\u00e9 ou l’installer dans une endroit \u00e9loign\u00e9 des zones commerciales de grande fr\u00e9quentation ?<\/b> Quelques conseils. <\/p>\n

Certaines activit\u00e9s commerciales attirent une client\u00e8le sp\u00e9cifique, diffuse, mais permettent de satisfaire un besoin tr\u00e8s pr\u00e9cis de clients pr\u00eats \u00e0 faire des kilom\u00e8tres pour trouver les produits qu’elles proposent. Ainsi on peut citer le magasin de mod\u00e9lisme, de maquettes, de produits traditionnels, de timbres ou de papillons<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Des handicaps de zone de chalandise \u00e0 prendre en compte<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’emplacement<\/strong> a beaucoup moins d’importance, ce qui compte c’est la communication, les prescripteurs, le choix pr\u00e9sent\u00e9, le service offert, les prix propos\u00e9s Aujourd’hui les sites internet permettent une bonne diffusion de l’information utile. Le syst\u00e8me de fid\u00e9lisation et de parrainage pourra \u00eatre tr\u00e8s porteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un autre cas atypique est la cr\u00e9ation d’un commerce dans une <\/strong>zone excentr\u00e9e ou rurale <\/strong>(moins de 2 000 habitants). Le plan cadastral peut parfois induire en erreur\u00a0: un carrefour n’est pas toujours le meilleur endroit par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour ce type d’emplacement, la zone de chalandise est difficile \u00e0 estimer. <\/strong>Hormis les commerces de premi\u00e8re n\u00e9cessit\u00e9, une activit\u00e9 commerciale isol\u00e9e cumule le manque de notori\u00e9t\u00e9 avec le manque de r\u00e9flexe conditionn\u00e9 chez les consommateurs potentiels pour venir au magasin. De plus les clients peuvent \u00eatre soup\u00e7onneux vis-\u00e0-vis d’un commerce unique, sans concurrence pour comparer. Ici on b\u00e9n\u00e9ficie parfois d’une client\u00e8le de passage et la coh\u00e9rence de l’offre commerciale fera la diff\u00e9rence dans un environnement peu concurrentiel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En zone rurale, il ne faut pas n\u00e9gliger le handicap d’une faible densit\u00e9<\/strong> de population<\/strong> et de l’isolement : en dessous de 500 habitants m\u00eame une \u00e9picerie n’est en g\u00e9n\u00e9ral pas viable, d’autant qu’en moyenne une grande surface est nuisible pour un commerce de d\u00e9tail au moins jusqu’\u00e0 15 Km ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est donc bon de faire une bonne \u00e9tude d’implantation<\/p>\n

Lire aussi cet article : <\/i>L’\u00e9tude d’implantation, qu’est-ce<\/a> ?
<\/i><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comment r\u00e9ussir si vous souhaitez ouvrir un commerce tr\u00e8s sp\u00e9cialis\u00e9 ou l’installer dans une endroit \u00e9loign\u00e9 des zones commerciales de grande fr\u00e9quentation ? Quelques conseils.  Certaines activit\u00e9s commerciales attirent une client\u00e8le sp\u00e9cifique, diffuse, mais permettent de satisfaire un besoin tr\u00e8s pr\u00e9cis de clients pr\u00eats \u00e0 faire des kilom\u00e8tres pour trouver les produits qu’elles proposent. Ainsi on peut 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