{"id":291971,"date":"2014-05-07T09:23:00","date_gmt":"2014-05-07T08:23:00","guid":{"rendered":"https:\/\/ac-franchise.be\/a-quoi-correspondent-les-redevances-de-communication-2623"},"modified":"2014-05-07T09:23:00","modified_gmt":"2014-05-07T08:23:00","slug":"a-quoi-correspondent-les-redevances-de-communication-2623","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/a-quoi-correspondent-les-redevances-de-communication-2623","title":{"rendered":"A quoi correspondent les redevances de communication ?"},"content":{"rendered":"<div id=\"878935\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jb3Q1aDpQYg?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878926\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878926\" data-url=\"\/crezeo_widgets\/878926\/update_parameter\"          data-name=\"text\">\n<p>Adh\u00e9rer \u00e0 un r\u00e9seau de franchise pr\u00e9sente plusieurs avantages pour le franchis\u00e9. Ce dernier pourra jouir de la notori\u00e9t\u00e9 d\u2019une marque, des <b>services apport\u00e9s par le franchiseur <\/b>(formation, animation, assistance\u2026) <b>en contrepartie de redevances<\/b>\u00a0stipul\u00e9es dans\u00a0le contrat de franchise. Parmi ces redevances, nous trouvons les redevances de communication. A quoi correspondent-elles ? Quand doivent-elles \u00eatre vers\u00e9es ? Jean-Luc Boncenne, Directeur de\u00a040\u00b0 Sur La Banquise, r\u00e9pond \u00e0 ces questions et nous explique le r\u00f4le de ces redevances.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878929\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"878929\" data-url=\"\/crezeo_widgets\/878929\/update_parameter\" data-name=\"title\">Des redevances n\u00e9cessaires au d\u00e9veloppement du r\u00e9seau<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878929\" data-url=\"\/crezeo_widgets\/878929\/update_parameter\" data-name=\"text\">\n<p>Les redevances de communication demand\u00e9es aux franchis\u00e9s par le franchiseur sont essentielles pour le d\u00e9veloppement du r\u00e9seau. Le montant de ces derni\u00e8res varie en fonction de la franchise, de sa notori\u00e9t\u00e9, de la taille du r\u00e9seau, etc. <b>Elles sont g\u00e9n\u00e9ralement comprises entre 1 et\u00a04 % du chiffre d&rsquo;affaires<\/b>.\u00a0\u00a0Ces redevances vont \u00e9galement servir pour organiser des actions marketing au niveau local, <b>pour l&rsquo;image de l&rsquo;enseigne ou de la marque<\/b> mais ne doivent\u00a0en aucun cas \u00eatre utilis\u00e9es par le franchiseur pour sa propre communication de recrutement et de d\u00e9veloppement.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878932\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"878932\" data-url=\"\/crezeo_widgets\/878932\/update_parameter\" data-name=\"title\">Assurer la communication du r\u00e9seau<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878932\" data-url=\"\/crezeo_widgets\/878932\/update_parameter\" data-name=\"text\">\n<p>Ces redevances, g\u00e9n\u00e9ralement proportionnelles au chiffre d&rsquo;affaires, vont\u00a0permettre au franchis\u00e9 de b\u00e9n\u00e9ficier\u00a0des retomb\u00e9es des campagnes publicitaires organis\u00e9es par le franchiseur, de\u00a0supports marketing, de kits de communication&#8230; La vraie valeur d&rsquo;une franchise r\u00e9side dans\u00a0sa marque et\u00a0sa notori\u00e9t\u00e9, le franchiseur doit donc communiquer autour de cela et en faire b\u00e9n\u00e9ficier ses franchis\u00e9s.<\/p>\n<p>Pour plus d&rsquo;informations sur le m\u00eame sujet, nous vous conseillons de lire cet article :\u00a0<a rel=\"follow noopener noreferrer\" href=\"http:\/\/tn.ac-franchise.be\/article\/a-quoi-sert-la-redevance-communication-explication-dune-specialiste-en-communication-reseaux\">A quoi sert la redevance communication?<\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adh\u00e9rer \u00e0 un r\u00e9seau de franchise pr\u00e9sente plusieurs avantages pour le franchis\u00e9. Ce dernier pourra jouir de la notori\u00e9t\u00e9 d\u2019une marque, des services apport\u00e9s par le franchiseur (formation, animation, assistance\u2026) en contrepartie de redevances pr\u00e9cis\u00e9s sur le contrat de franchise. Parmi ces redevances, nous trouvons les redevances de communication. A quoi correspondent-elles ? Quand doivent-elles \u00eatre vers\u00e9es ? Jean-Luc Boncenne, Directeur de 40\u00b0 Sur La Banquise, r\u00e9pond \u00e0 ces questions et nous explique le r\u00f4le de ces redevances.<\/p>\n","protected":false},"author":51,"featured_media":291972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[147],"class_list":["post-291971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-choisir-une-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A quoi correspondent les redevances de communication ?<\/title>\n<meta name=\"description\" content=\"Adh\u00e9rer \u00e0 un r\u00e9seau de franchise pr\u00e9sente plusieurs avantages pour le franchis\u00e9. 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Jean-Luc Boncenne, Directeur de 40\u00b0 Sur La Banquise, r\u00e9pond \u00e0 ces questions et nous explique le r\u00f4le de ces redevances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/a-quoi-correspondent-les-redevances-de-communication-2623\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A quoi correspondent les redevances de communication ?\" \/>\n<meta property=\"og:description\" content=\"Adh\u00e9rer \u00e0 un r\u00e9seau de franchise pr\u00e9sente plusieurs avantages pour le franchis\u00e9. Ce dernier pourra jouir de la notori\u00e9t\u00e9 d\u2019une marque, des services apport\u00e9s par le franchiseur (formation, animation, assistance\u2026) en contrepartie de redevances pr\u00e9cis\u00e9s sur le contrat de franchise. 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