{"id":291994,"date":"2014-04-26T06:21:00","date_gmt":"2014-04-26T05:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-ixina-reinvente-le-metier-de-cuisniste-3566"},"modified":"2014-04-26T06:21:00","modified_gmt":"2014-04-26T05:21:00","slug":"la-franchise-ixina-reinvente-le-metier-de-cuisniste-3566","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-ixina-reinvente-le-metier-de-cuisniste-3566","title":{"rendered":"La franchise r\u00e9invente le m\u00e9tier de cuisiniste"},"content":{"rendered":"
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Fond\u00e9e en 1971, la <\/b>franchise Ixina <\/b><\/a>propose un concept unique sur le march\u00e9 porteur de la cuisine en France<\/b>*. Dans un esprit pr\u00e9curseur, l\u2019enseigne s\u2019appuie sur une politique de prix nets et une m\u00e9thode commerciale transparente pour un excellent rapport qualit\u00e9\/prix. S\u2019appuyant sur le groupe FBD (Franchise Business Division), v\u00e9ritable r\u00e9f\u00e9rence sur le secteur, elle propose \u00e0 ses franchis\u00e9s un accompagnement de qualit\u00e9 \u00e0 toutes les \u00e9tapes de leur activit\u00e9.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des cuisines sur-mesure et un concept unique<\/h3>\n
La franchise Ixina propose un vaste choix de cuisines \u00e0 concevoir sur-mesure<\/b>. Sur une strat\u00e9gie associant l\u2019esth\u00e9tique \u00e0 la fonctionnalit\u00e9, l\u2019enseigne s\u2019engage \u00e0 r\u00e9pondre \u00e0 tous les go\u00fbts et tous les budgets, sans concession sur la qualit\u00e9. L\u2019entreprise travaille d\u2019ailleurs avec les plus grandes marques allemandes de meubles et s\u2019est entour\u00e9e au fil des ann\u00e9es d\u2019artisans exp\u00e9riment\u00e9s pour l\u2019installation. De plus, avec ses showrooms \u00e0 la pointe de la technologie, la franchise bouscule les codes traditionnellement associ\u00e9s \u00e0 la profession. En 2012, elle a notamment lanc\u00e9 un nouveau concept, qui r\u00e9invente le magasin, mais aussi le m\u00e9tier du cuisiniste. Atelier de personnalisation, showroom hautement qualitatif, espace de coconception, informations optimis\u00e9es\u2026 Tout est fait pour aider le client \u00e0 imaginer la cuisine qui lui correspond. Via la 3D Box, l\u2019enseigne permet m\u00eame aux clients se projeter dans leur future cuisine et la d\u00e9couvrir en taille r\u00e9elle. Tr\u00e8s bien implant\u00e9e \u00e0 l\u2019\u00e9chelle internationale, Ixina conna\u00eet ainsi un v\u00e9ritable succ\u00e8s commercial et offre un fort potentiel de d\u00e9veloppement \u00e0 ses franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une franchise qui s\u2019appuie sur un groupe de r\u00e9f\u00e9rence<\/h3>\n
La marque Ixina s\u2019appuie sur le groupe FBD (Franchise Business Division), v\u00e9ritable r\u00e9f\u00e9rence sur le secteur (\u00e0 qui on doit \u00e9galement Cuisine Plus<\/a> et Cuisines R\u00e9f\u00e9rences) <\/b>et propose \u00e0 tous les candidats \u00e0 la franchise des solutions d\u2019investissement adapt\u00e9es \u00e0 tous les profils. Elle met \u00e0 leur disposition un r\u00e9seau puissant et une \u00e9quipe au service des affili\u00e9s. Chaque jour, ce sont ainsi plus de 100 professionnels qui travaillent aux c\u00f4t\u00e9s des partenaires afin d\u2019assurer leur r\u00e9ussite. D\u00e8s le d\u00e9marrage d\u2019un projet, les coordinateurs en charge du suivi de l\u2019ouverture des futurs points de vente sont disponibles (\u00e9tude de march\u00e9, implantation, surface\u2026). Apr\u00e8s l\u2019ouverture, les experts du r\u00e9seau sont ensuite pr\u00e9sents sur le terrain pour accompagner les \u00e9quipes de vente au quotidien. Enfin, le service support du groupe est \u00e0 leur \u00e9coute pour les orienter en mati\u00e8re de gestion et de management, mais aussi pour r\u00e9pondre \u00e0 toutes leurs questions. De plus, chaque ann\u00e9e, les affili\u00e9s ont l\u2019opportunit\u00e9 de se retrouver dans le cadre d\u2019un s\u00e9minaire r\u00e9seau pour \u00e9changer avec les autres entrepreneurs, et leur permettre de s\u2019informer de l\u2019actualit\u00e9 des enseignes et du groupe. L\u2019objectif principal de toutes ces dispositions reste bien s\u00fbr l\u2019ambition d\u2019accompagner chaque magasin au mieux, afin d\u2019augmenter sa rentabilit\u00e9, son chiffre d\u2019affaires et ses b\u00e9n\u00e9fices. Dans un souci d\u2019innovation permanente, FBD met \u00e9galement la technologie au service de ses franchis\u00e9s autour d\u2019outils d\u2019aide \u00e0 la vente. C\u2019est dans cette optique que le groupe va lancer sur ses sites Internet, au printemps 2014, un logiciel de conception en 3D, int\u00e9grant des options avanc\u00e9es de personnalisation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le r\u00e9seau Ixina en quelques chiffres<\/h3>\n
– <\/b>Pr\u00e9visions 2014<\/b> : 189 points de vente dans le monde, dont 101 en France, 50 en Belgique et 38 \u00e0 l\u2019international<\/span>
– Plus de 40 ans d\u2019exp\u00e9rience<\/b> (cr\u00e9ation en 1971 en Belgique)<\/span>
– 13 pays couverts : France, Belgique, Maroc, Nigeria, Alg\u00e9rie, Tunisie, Libye, Egypte, Arabie Saoudite, Emirats Arabes Unis, Vietnam, Pologne, Russie et des ouvertures pr\u00e9vues dans une dizaine de pays en 2014
– 45 000 cuisines vendues<\/b> en France et en Belgique en 2013<\/span>
– <\/b>1 000 emplois directs et indirects<\/b> et une centaine de collaborateurs au niveau du groupe pour soutenir le r\u00e9seau<\/span> <\/p>\n

* <\/i>Malgr\u00e9 un taux de croissance de -1% par rapport \u00e0 2012, le segment du meuble de cuisine est l\u2019un de ceux qui ont le mieux r\u00e9sist\u00e9 \u00e0 la crise en 2013 avec un chiffre d\u2019affaires de 2,36 milliards d\u2019euros. Avec un taux d\u2019\u00e9quipements des foyers en France de l\u2019ordre de 60%3 et des fran\u00e7ais qui passent en moyenne, par semaine, pr\u00e8s de 5h20 derri\u00e8re les fourneaux4, le march\u00e9 de la cuisine reste un march\u00e9 prometteur.<\/i> 
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Pour plus d’information sur ce r\u00e9seau cuisiniste, demandez une documentationsur la franchise Ixina<\/a>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Fond\u00e9e en 1971, la franchise Ixina propose un concept unique sur le march\u00e9 porteur de la cuisine en France*. Dans un esprit pr\u00e9curseur, l\u2019enseigne s\u2019appuie sur une politique de prix nets et une m\u00e9thode commerciale transparente pour un excellent rapport qualit\u00e9\/prix. S\u2019appuyant sur le groupe FBD (Franchise Business Division), v\u00e9ritable r\u00e9f\u00e9rence sur le secteur, elle […]<\/p>\n","protected":false},"author":40,"featured_media":291991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise r\u00e9invente le m\u00e9tier de cuisiniste<\/title>\n<meta name=\"description\" content=\"Fond\u00e9e en 1971, la franchise Ixina propose un concept unique sur le march\u00e9 porteur de la cuisine en France*. 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