{"id":291998,"date":"2014-04-25T10:07:00","date_gmt":"2014-04-25T09:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-choisir-un-local-9729"},"modified":"2014-04-25T10:07:00","modified_gmt":"2014-04-25T09:07:00","slug":"comment-choisir-un-local-9729","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729","title":{"rendered":"Comment choisir un local ?"},"content":{"rendered":"<div id=\"881338\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-U19nATEstE?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881329\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881329\" data-url=\"\/crezeo_widgets\/881329\/update_parameter\"          data-name=\"text\">\n<p>Pour r\u00e9ussir son projet il est essentiel de r\u00e9unir certaines conditions. <b>L&#8217;emplacement est sans doute un des facteurs les plus importants<\/b>. M\u00eame s&rsquo;il s&rsquo;agit d&rsquo;un concept qui a fait ses preuves et de bons produits, il faut bien s\u00e9lectionner son\u00a0emplacement pour mettre toutes les chances de r\u00e9ussite de son c\u00f4t\u00e9.\u00a0Comment le choisir ? Que faut-il savoir pour faire le bon choix ? Christophe Bellet, de Gagner en Franchise, nous livre ses conseils sur le choix de l&#8217;emplacement.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881332\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"881332\" data-url=\"\/crezeo_widgets\/881332\/update_parameter\" data-name=\"title\">Les informations \u00e0 recueillir<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881332\" data-url=\"\/crezeo_widgets\/881332\/update_parameter\" data-name=\"text\"><b>Le choix de l&#8217;emplacement varie en fonction de l&rsquo;activit\u00e9 de la franchise<\/b>, des produits qu&rsquo;elle commercialise et de ses\u00a0clients potentiels. Certaines activit\u00e9s requi\u00e8rent des emplacements en N 1 avec de grandes vitrines, sur une rue passante, d&rsquo;autres requi\u00e8rent des emplacements dans des centres commerciaux, sur les autoroutes ou dans les centre-villes. Certains franchiseurs aident leurs franchis\u00e9s dans la recherche du local, d&rsquo;autres vont jusqu&rsquo;\u00e0 leur proposer une liste de diff\u00e9rents locaux. Il est conseill\u00e9 avant de s&rsquo;engager de d\u00e9finir\u00a0avec le franchiseur les caract\u00e9ristiques du local recherch\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881335\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"881335\" data-url=\"\/crezeo_widgets\/881335\/update_parameter\" data-name=\"title\">Identifier le potentiel r\u00e9el du local<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881335\" data-url=\"\/crezeo_widgets\/881335\/update_parameter\" data-name=\"text\">\n<p>La s\u00e9lection d&rsquo;un local passe par plusieurs \u00e9tapes :\u00a0<br \/><b>Recenser les caract\u00e9ristiques<\/b> (historique, visibilit\u00e9, emplacement, longueur de la vitrine, surface de vente et de\u00a0stockage, \u00e9tat du local&#8230;).<br \/>Evaluer<b> l&rsquo;attractivit\u00e9 de la zone<\/b> (accessibilit\u00e9, dynamisme, nombre de personnes habitant la zone&#8230;).<br \/>Analyser <b>les clients potentiels et la concurrence <\/b>(comportement des passants, habitudes de consommation, \u00e9tudier l&rsquo;\u00e9tendue de la gamme de produits propos\u00e9s par les concurrents&#8230;).\u00a0<br \/>Il est souvent conseill\u00e9 d&rsquo;observer la r\u00e9action des passants et d&rsquo;analyser leurs comportements \u00e0 diff\u00e9rents moments de la journ\u00e9e, pendant quelques heures ou quelques jours avant de s&rsquo;engager afin d&rsquo;appr\u00e9cier la valeur commerciale du local.<\/p>\n<p>Vous pouvez lire sur le m\u00eame sujet :\u00a0<a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/article\/futur-franchise-sachez-bien-choisir-votre-emplacement\" title=\"Link: https:\/\/ac-franchise.be\/article\/futur-franchise-sachez-bien-choisir-votre-emplacement\">Futur franchis\u00e9 : sachez bien choisir votre emplacement !<\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9ussir son projet il est essentiel de r\u00e9unir certaines conditions. L&#8217;emplacement est sans doute un des facteurs les plus importants. M\u00eame s&rsquo;il s&rsquo;agit d&rsquo;un concept qui a fait ses preuves et de bons produits, il faut bien s\u00e9lectionner son emplacement pour mettre toutes les chances de r\u00e9ussite de son c\u00f4t\u00e9. Comment le choisir ? Que faut-il savoir pour faire le bon choix ? Christophe Bellet, PDG de Gagner en Franchise, nous livre ses conseils sur le choix de l&#8217;emplacement.<\/p>\n","protected":false},"author":51,"featured_media":291999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[152],"class_list":["post-291998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-trouver-le-bon-local","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment choisir un local ?<\/title>\n<meta name=\"description\" content=\"Pour r\u00e9ussir son projet il est essentiel de r\u00e9unir certaines conditions. L&#039;emplacement est sans doute un des facteurs les plus importants. M\u00eame s&#039;il s&#039;agit d&#039;un concept qui a fait ses preuves et de bons produits, il faut bien s\u00e9lectionner son emplacement pour mettre toutes les chances de r\u00e9ussite de son c\u00f4t\u00e9. Comment le choisir ? Que faut-il savoir pour faire le bon choix ? Christophe Bellet, PDG de Gagner en Franchise, nous livre ses conseils sur le choix de l&#039;emplacement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment choisir un local ?\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9ussir son projet il est essentiel de r\u00e9unir certaines conditions. 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Christophe Bellet, PDG de Gagner en Franchise, nous livre ses conseils sur le choix de l&#039;emplacement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T09:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/04\/23\/20140423032723-3d2269be7205703822a759f2bc809964.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"72\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u00e9phanie Brassart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phanie Brassart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/9e1a70832910a9746cc4d392fd385d5d\"},\"headline\":\"Comment choisir un local ?\",\"datePublished\":\"2014-04-25T09:07:00+00:00\",\"dateModified\":\"2014-04-25T09:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/04\/23\/20140423032723-3d2269be7205703822a759f2bc809964.jpg\",\"keywords\":[\"Comment trouver le bon local\"],\"articleSection\":[\"TV des Candidats\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\",\"url\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729\",\"name\":\"Comment choisir un local ?\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/comment-choisir-un-local-9729#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/04\/23\/20140423032723-3d2269be7205703822a759f2bc809964.jpg\",\"datePublished\":\"2014-04-25T09:07:00+00:00\",\"dateModified\":\"2014-04-25T09:07:00+00:00\",\"description\":\"Pour r\u00e9ussir son projet il est essentiel de r\u00e9unir certaines conditions. 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L'emplacement est sans doute un des facteurs les plus importants. M\u00eame s'il s'agit d'un concept qui a fait ses preuves et de bons produits, il faut bien s\u00e9lectionner son emplacement pour mettre toutes les chances de r\u00e9ussite de son c\u00f4t\u00e9. Comment le choisir ? Que faut-il savoir pour faire le bon choix ? 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