{"id":292011,"date":"2014-04-21T05:49:00","date_gmt":"2014-04-21T04:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-rediger-un-rapport-detude-de-marche"},"modified":"2014-04-21T05:49:00","modified_gmt":"2014-04-21T04:49:00","slug":"comment-rediger-un-rapport-detude-de-marche","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-rediger-un-rapport-detude-de-marche","title":{"rendered":"Comment r\u00e9diger un rapport d’\u00e9tude de march\u00e9 ?"},"content":{"rendered":"
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L’id\u00e9al est de r\u00e9aliser un document dont la lecture sera ais\u00e9e et les r\u00e9sultats \u00e9vidents \u00e0 comprendre car bien pr\u00e9sent\u00e9s. Dans votre rapport d’\u00e9tude de march\u00e9 vous devez mettre l’accent sur les informations prioritaires<\/b>. Cela vous permettra plus facilement d’utiliser ces r\u00e9sultats pour appuyer votre projet aupr\u00e8s d’\u00e9ventuels partenaires.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre \u00e9tude de march\u00e9 doit \u00eatre facile \u00e0 lire<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une bonne \u00e9tude de march\u00e9 repose sur une analyse s\u00e9rieuse permettant d’identifier l’information essentielle de celle qui a moins d’importance pour votre future entreprise. Comme pour tout document vous devez penser \u00e0 celui ou ceux qui vont lire votre rapport, quelle information leur sera la plus utile pour \u00e9valuer votre projet ? Ayez le souci de ne pas accumuler des informations sans coh\u00e9rence. Evidemment plusieurs personnes diff\u00e9rentes peuvent \u00eatre amen\u00e9es \u00e0 lire votre \u00e9tude de march\u00e9 et chacune doit y trouver son compte. N\u00e9anmoins la simplicit\u00e9 et l’esprit de synth\u00e8se sont des atouts quel que soit le lecteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les <\/em>r\u00e9sultats doivent \u00eatre pr\u00e9sent\u00e9s de mani\u00e8re claire et explicite<\/strong>. Evitez de remplir des pages enti\u00e8res de chiffres. A la premi\u00e8re lecture il doit \u00eatre ais\u00e9 de comprendre les tendances du march\u00e9. L’information doit \u00eatre claire mais \u00e9galement pr\u00e9cise. Le rapport permettra aux partenaires de prendre une d\u00e9cision rapidement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En g\u00e9n\u00e9ral une \u00e9tude de march\u00e9 <\/strong><\/em>est constitu\u00e9e de diff\u00e9rentes parties pr\u00e9cises que nous vous proposons.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Comme pour tout rapport, une page de titre doit indiquer le march\u00e9 \u00e9tudi\u00e9, avec le nom que vous envisagez pour votre entreprise et la date de r\u00e9alisation du projet, ainsi que vos coordonn\u00e9es.
– Puis apr\u00e8s une br\u00e8ve introduction, vous ins\u00e9rez une table des mati\u00e8res avec la pr\u00e9sentation des diff\u00e9rentes parties du document. A ce niveau vous pouvez inclure un sch\u00e9ma donnant une vision d’ensemble du projet<\/strong>.
– Puis vous pr\u00e9sentez une synth\u00e8se r\u00e9dig\u00e9e qui donne une id\u00e9e pr\u00e9cise de la faisabilit\u00e9 commerciale du projet et des possibles orientations \u00e0 prendre. Il ne s’agit pas de d\u00e9velopper tous les \u00e9l\u00e9ments du march\u00e9.
– En conclusion vous mettez en \u00e9vidence les choix \u00e0 effectuer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s cette synth\u00e8se vous pr\u00e9sentez les conditions de r\u00e9alisation de l’\u00e9tude, la m\u00e9thode de recherche<\/strong> <\/strong><\/em>d’informations que vous avez utilis\u00e9e et les sources d’informations retenues. Cela donne de la cr\u00e9dibilit\u00e9 \u00e0 votre \u00e9tude. La partie la plus volumineuse est celle qui suit\u00a0: la pr\u00e9sentation des r\u00e9sultats<\/strong>. Ensuite vous r\u00e9digez les \u00e9l\u00e9ments que vous avez retenus pour votre projet et les orientations que vous comptez prendre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces informations renforcent les points cl\u00e9s de votre projet, pour faciliter la prise de d\u00e9cision et opter pour telle ou telle orientation. Peuvent \u00eatre ajout\u00e9es des annexes avec des documents compl\u00e9mentaires \u00e0 l’\u00e9tude de march\u00e9 tel un questionnaire aupr\u00e8s d’une cible de client\u00e8le ou un t\u00e9moignage sous forme d’interview, une carte de la zone de chalandise<\/p>\n

Pour en savoir plus sur l’\u00e9tude de march\u00e9, la r\u00e9daction vous recommande les articles suivants : <\/i>
La m\u00e9thodologie d’une \u00e9tude de march\u00e9 r\u00e9ussie<\/i><\/a>
L’\u00e9tude de march\u00e9 : un outil indissociable \u00e0 la cr\u00e9ation d’une franchise<\/a><\/i><\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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DD <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’id\u00e9al est de r\u00e9aliser un document dont la lecture sera ais\u00e9e et les r\u00e9sultats \u00e9vidents \u00e0 comprendre car bien pr\u00e9sent\u00e9s. Dans votre rapport d’\u00e9tude de march\u00e9 vous devez mettre l’accent sur les informations prioritaires. Cela vous permettra plus facilement d’utiliser ces r\u00e9sultats pour appuyer votre projet aupr\u00e8s d’\u00e9ventuels partenaires. Votre \u00e9tude de march\u00e9 doit \u00eatre facile […]<\/p>\n","protected":false},"author":1,"featured_media":292012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-292011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nComment r\u00e9diger un rapport d'\u00e9tude de march\u00e9 ?<\/title>\n<meta name=\"description\" content=\"L'id\u00e9al est de r\u00e9aliser un document dont la lecture sera ais\u00e9e et les r\u00e9sultats \u00e9vidents \u00e0 comprendre car bien pr\u00e9sent\u00e9s. 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