{"id":292014,"date":"2014-04-17T05:33:00","date_gmt":"2014-04-17T04:33:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-sorganise-lanimation-du-reseau-au-sein-dune-franchise-par-gilbert-mellinger"},"modified":"2014-04-17T05:33:00","modified_gmt":"2014-04-17T04:33:00","slug":"comment-sorganise-lanimation-du-reseau-au-sein-dune-franchise-par-gilbert-mellinger","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-sorganise-lanimation-du-reseau-au-sein-dune-franchise-par-gilbert-mellinger","title":{"rendered":"Comment s’organise l’animation du r\u00e9seau au sein d’une franchise ? Par Gilbert Mellinger"},"content":{"rendered":"
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L’animation est un des facteurs cl\u00e9s de la r\u00e9ussite d’un r\u00e9seau de franchise. Elle permet de cr\u00e9er des liens solides entre les membres du r\u00e9seau et de garantir l’application du concept. L’animateur r\u00e9seau est \u00e9galement un interm\u00e9diaire entre le franchiseur et ses franchis\u00e9s, il transmet les consignes aux franchis\u00e9s et il remonte – en cas de besoin – les r\u00e9clamations et les suggestions de ces derniers \u00e0 la t\u00eate du r\u00e9seau. Gilbert Mellinger, d’EPAC International, revient pour nous sur la d\u00e9finition et l’utilit\u00e9 de l’animation au sein d’un r\u00e9seau de franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gilbert Mellinger<\/strong> : \u00a0\u00bb\u00a0L’animation est un m\u00e9tier fondamental dans la franchise<\/strong>. Avec le d\u00e9veloppement nous cr\u00e9ons le r\u00e9seau, avec l’animation dans notre m\u00e9tier de franchiseur, nous faisons prosp\u00e9rer le r\u00e9seau ou nous le tuons ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animation c’est d’abord un animateur, c’est quelqu’un qui va se d\u00e9placer, qui va aller d’un point de vente \u00e0 l’autre, chez les franchis\u00e9s. Ce sont aussi des r\u00e9unions r\u00e9gionales, les franchis\u00e9s se r\u00e9unissent et discutent, toujours anim\u00e9es par les \u00e9quipes du franchiseur. Ce sont les commissions de r\u00e9flexion qui regroupent quelques franchis\u00e9s du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour l’animation d’une franchise, il faut une structure, des m\u00e9thodes, des moyens et du savoir-faire<\/h3>\n
C’est aussi la formation\u00a0continue, les conventions et tout le syst\u00e8me de reporting. C’est un bloc tr\u00e8s complet, complexe qui permet de piloter un r\u00e9seau d’ind\u00e9pendants<\/strong>, car n’oublions pas que le franchis\u00e9 est un commer\u00e7ant juridiquement et financi\u00e8rement ind\u00e9pendant d’un c\u00f4t\u00e9 mais de l’autre c\u00f4t\u00e9, il doit mettre en application une m\u00e9thode, un concept invent\u00e9 par le franchiseur qui lui, a le droit de lui imposer la fa\u00e7on d’exploiter son entreprise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces choses l\u00e0 ne peuvent pas se faire sans qu’il y ait des contacts extr\u00eamement fr\u00e9quents et l’animation pr\u00e9cis\u00e9ment est le champ ou l’endroit o\u00f9 s’expriment ces oppositions potentielles \u00e0 l’int\u00e9rieur d’un r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur va imposer la fa\u00e7on de faire au franchis\u00e9 mais ce dernier n’est pas d’accord et pourtant il faut qu’il le fasse. Comment cela va-t-il se passer ? L’animateur est l’\u00e9l\u00e9ment essentiel car c’est lui qui va circuler dans les points de vente. Il a besoin d’outils, il aura besoin de savoir comment bien passer le message au franchis\u00e9 en s’aidant du manuel op\u00e9rationnel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le reporting pour une animation intelligente de la franchise<\/h3>\n
Ensuite, il a un autre outil qui est fondamental, il faut qu’il sache imp\u00e9rativement quel est le niveau de performance de chaque franchis\u00e9<\/strong> compar\u00e9 aux autres. Donc il lui faut un outil ou un syst\u00e8me de reporting qui lui permet de savoir comment performe le franchis\u00e9, comment il se compare sur un certain nombre de ratios aux autres franchis\u00e9s de mani\u00e8re \u00e0 pouvoir d\u00e9duire soit il fait des choses particuli\u00e8rement bien soit au contraire, il a des faiblesses. Nous le rendons attentif \u00e0 ses faiblesses et nous l’aidons \u00e0 les compenser.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce sont donc les \u00e9l\u00e9ments essentiels, le tout accessible \u00e0 travers une plateforme internet qui est en fait un r\u00e9seau social qui permet aux franchiseurs de donner les informations du r\u00e9seau et aux franchis\u00e9s de s’exprimer et le tout mod\u00e9r\u00e9 par l’animateur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animation est l’\u00e9l\u00e9ment fondamental de tout r\u00e9seau<\/strong> car un r\u00e9seau de franchise\u00a0est une bombe \u00e9motionnelle qui est allum\u00e9e en permanence et il faut continuellement mettre de l’eau, du sable pour que cette bombe n’explose pas. C’est le r\u00f4le de tous ces \u00e9l\u00e9ments qui constituent l’animation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le prix n’est pas faible, ce sont les salaires. Les animateurs sont des gens qui ma\u00eetrisent parfaitement le concept, id\u00e9alement c’est quelqu’un qui a dirig\u00e9 un point de vente du franchiseur, donc il conna\u00eet le m\u00e9tier, il a une voiture, il a un t\u00e9l\u00e9phone, il a un ordinateur, il est bien pay\u00e9… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il a des frais, donc nous montons tr\u00e8s vite \u00e0 quelques centaines de milliers d’euros de co\u00fbts d’animation pour un r\u00e9seau important. Mais ce n’est absolument pas une d\u00e9pense du moment que vous avez investi juste. C’est un investissement sans lequel le r\u00e9seau s’\u00e9croule donc cela fait partie des d\u00e9penses normales et l\u00e9gitimes d’un franchiseur<\/strong> qu’un autre type d’organisation n’a pas mais qui est particuli\u00e8rement efficace dans les franchises.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Visionnez cette interview de l’expert Gilbert Mellinger (Epac International) en vid\u00e9o : \u00ab\u00a0Comment s’organise l’animation du r\u00e9seau au sein d’une franchise<\/a> ?\u00a0\u00bb R\u00e9alis\u00e9e par AC Franchise en septembre 2011 pour le Franchise Business Club.<\/p>\n

Et retrouvez encore plus de vid\u00e9os de l’expert Gilbert Mellinger (Epac International)<\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’animation est un des facteurs cl\u00e9s de la r\u00e9ussite d’un r\u00e9seau de franchise. Elle permet de cr\u00e9er des liens solides entre les membres du r\u00e9seau et de garantir l’application du concept. L’animateur r\u00e9seau est \u00e9galement un interm\u00e9diaire entre le franchiseur et ses franchis\u00e9s, il transmet les consignes aux franchis\u00e9s et il remonte – en cas […]<\/p>\n","protected":false},"author":54,"featured_media":292013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-292014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment s'organise l'animation du r\u00e9seau au sein d'une franchise ? 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