{"id":292022,"date":"2014-04-14T06:01:00","date_gmt":"2014-04-14T05:01:00","guid":{"rendered":"https:\/\/ac-franchise.be\/qui-peut-devenir-franchiseur-par-me-jean-baptiste-gouache"},"modified":"2014-04-14T06:01:00","modified_gmt":"2014-04-14T05:01:00","slug":"qui-peut-devenir-franchiseur-par-me-jean-baptiste-gouache","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/qui-peut-devenir-franchiseur-par-me-jean-baptiste-gouache","title":{"rendered":"Qui peut devenir franchiseur ? Par Me Jean Baptiste Gouache"},"content":{"rendered":"
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Devenir franchiseur<\/em><\/strong> exige des comp\u00e9tences, un savoir-faire \u00e9prouv\u00e9, des fonds, un investissement humain et financier, une \u00e9tude de faisabilit\u00e9<\/strong>, un accompagnement par des experts de la franchise… Ma\u00eetre Jean-Baptiste Gouache, Avocat et membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, revient pour nous sur les conditions et les \u00e9tapes \u00e0 suivre pour devenir franchiseur.<\/em><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Baptiste Gouache<\/b> : \u00ab\u00a0Est-ce qu’un dentiste peut devenir franchiseur ? Pourquoi pas ! Tout le monde peut devenir franchiseur pourvu qu’il r\u00e9ponde aux conditions. Que vous soyez un industriel \u00e0 la recherche de nouveaux d\u00e9bouch\u00e9s ou un commer\u00e7ant qui a r\u00e9ussi, que vous soyez un cadre dirigeant charg\u00e9 du d\u00e9veloppement de votre entreprise, la franchise peut \u00eatre pour vous ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pas de franchise sans succ\u00e8s av\u00e9r\u00e9<\/h3>\n
La franchise c’est l’art de dupliquer un succ\u00e8s<\/b>. Donc la premi\u00e8re condition c’est d’avoir un succ\u00e8s av\u00e9r\u00e9. Il n’y a pas de franchise sans test d’un concept qui permet de r\u00e9aliser des b\u00e9n\u00e9fices. Si vous \u00eates dans cette situation, pensez \u00e0 la franchise parce qu’elle peut offrir \u00e0 votre entreprise une opportunit\u00e9 de se d\u00e9velopper.<\/p>\n

La franchise offre plusieurs effets de levier. <\/b>Un levier financier : C’est le franchis\u00e9 qui investit dans chaque point de vente et non pas le franchiseur. Le besoin en capitaux propres (du franchiseur NDLR) peut \u00eatre inf\u00e9rieur. Elle offre \u00e9galement un effet levier marketing parce que le franchis\u00e9 investit en publicit\u00e9 locale et participe au financement de la publicit\u00e9 nationale. Et un effet levier humain parce que le franchis\u00e9 est un entrepreneur ind\u00e9pendant, tr\u00e8s investi dans son entreprise et g\u00e9n\u00e8re g\u00e9n\u00e9ralement des performances sup\u00e9rieures \u00e0 celles d’un salari\u00e9. Des \u00e9tudes l’ont prouv\u00e9 !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise vous est ouverte mais devenir franchiseur ne s’improvise pas ! <\/strong>Il convient d’abord de valider avec des experts de la franchise, du conseil en franchise, des avocats, la faisabilit\u00e9 du d\u00e9veloppement en franchise. Pour cela, il faudra analyser votre compte d’exploitation, et apr\u00e8s constat d’un profit et formatage de ce compte d’exploitation, valider qu’il peut faire vivre un franchiseur et financer toutes ses fonctions de d\u00e9veloppement d’animation\u00a0r\u00e9seau et de marketing enseigne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois cette phase financi\u00e8re<\/strong> pass\u00e9e, il y a une phase juridique<\/strong>. Il convient de s’assurer que le savoir faire que vous d\u00e9tenez peut remplir les conditions exig\u00e9es par la loi et la jurisprudence notamment d’\u00eatre substantiel c’est-\u00e0-dire apporter un avantage certain, comp\u00e9titif \u00e0 vos futurs franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En ce sens, il doit \u00eatre secret c’est-\u00e0-dire qu’il ne doit pas \u00eatre partag\u00e9 par tous les professionnels de votre secteur. Il y a donc l\u00e0 une analyse juridique importante<\/strong> parce que les qualit\u00e9s de ce savoir faire vont directement d\u00e9terminer la validit\u00e9 de votre contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Donc tout le monde peut devenir franchiseur \u00e0 condition de respecter cet \u00e9tat pr\u00e9alable d’analyse financi\u00e8re et d’analyse juridique. Et ensuite, une fois que le feu vert est donn\u00e9 par vos conseillers en franchise, vous pourrez suivre les \u00e9tapes norm\u00e9es qui conduisent \u00e0 devenir franchiseur c’est-\u00e0-dire la cr\u00e9ation de tous les outils op\u00e9ratoires contrat, etc. qui vous permettront ensuite de recruter. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Donc n’h\u00e9sitez pas ! La franchise peut \u00eatre une excellente voie de d\u00e9veloppement<\/strong> d\u00e8s lors que vous remplissez les conditions.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Visionnez cette interview de l’avocat Jean-Baptiste Gouache en vid\u00e9o : \u00ab\u00a0Qui peut devenir franchiseur<\/a> ?\u00a0\u00bb R\u00e9alis\u00e9e par AC Franchise <\/i>au salon \u00ab\u00a0Cr\u00e9er\u00a0\u00bb en Septembre 2011 <\/i><\/i> pour le Franchise Business Club. <\/i><\/p>\n

<\/i>Et retrouvez encore plus de <\/i>vid\u00e9os de l’avocat Jean-Baptiste Gouache (Gouache Avocats)<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Devenir franchiseur exige des comp\u00e9tences, un savoir-faire \u00e9prouv\u00e9, des fonds, un investissement humain et financier, une \u00e9tude de faisabilit\u00e9, un accompagnement par des experts de la franchise… Ma\u00eetre Jean-Baptiste Gouache, Avocat et membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, revient pour nous sur les conditions et les \u00e9tapes \u00e0 suivre […]<\/p>\n","protected":false},"author":54,"featured_media":292021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-292022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nQui peut devenir franchiseur ? 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