{"id":292027,"date":"2014-04-12T05:54:00","date_gmt":"2014-04-12T04:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/l-essor-du-velo-a-assistance-electrique-en-hausse-de-175"},"modified":"2014-04-12T05:54:00","modified_gmt":"2014-04-12T04:54:00","slug":"l-essor-du-velo-a-assistance-electrique-en-hausse-de-175","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/l-essor-du-velo-a-assistance-electrique-en-hausse-de-175","title":{"rendered":"L’essor du v\u00e9lo \u00e0 assistance \u00e9lectrique en hausse de 17,5 %"},"content":{"rendered":"
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Les professionnels fran\u00e7ais du v\u00e9lo ont des raisons d’esp\u00e9rer. En 2013, les ventes du secteur<\/b>, incluant \u00e9quipements et accessoires, ont progress\u00e9 de 3,1 %<\/b> pour atteindre unchiffre d’affaires<\/b><\/a> de 1,5 milliard d’euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’industrie fran\u00e7aise produit encore 630 000 v\u00e9los<\/h3>\n
Le v\u00e9lo \u00e9lectrique confirme sa forte croissance. Sur le seul march\u00e9 du v\u00e9lo, 2.785.300 unit\u00e9s ont \u00e9t\u00e9 vendues en France, soit un recul de 1 % en volume et de 0,4 % en valeur, \u00ab et cela malgr\u00e9 un hiver de sept mois et une crise \u00e9conomique latente \u00bb,<\/i> temp\u00e8re Denis Briscadieu, pr\u00e9sident du groupe Cyclelab et \u00e9lu de la F\u00e9d\u00e9ration des entreprises du sport et des loisirs, qui d\u00e9voilait vendredi, avec le Conseil national des professions du cycle, les statistiques annuelles du secteur.<\/span> <\/p>\n

Le segment des v\u00e9los \u00ab de mobilit\u00e9 \u00bb, pour la ville, poursuit sa progression (+ 2 %)<\/b> avec une franche pouss\u00e9e sur certaines niches, dont le v\u00e9lo pliant (+ 24 %), que l’on emm\u00e8ne dans le train ou dans le bus.
L’essor du v\u00e9lo \u00e0 assistance \u00e9lectrique (VAE), en hausse de 17,5 %,<\/b> se confirme. Certes, avec 56.000 VAE (contre 410.000 en Allemagne), cette cat\u00e9gorie est encore confidentielle, mais les professionnels anticipent un d\u00e9veloppement de long terme. Certains envisagent m\u00eame qu’il devienne la norme en ville, <\/b>rel\u00e9guant en d\u00e9su\u00e9tude le v\u00e9lo citadin. Des outsiders \u00e9mergent. 
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L’autre motif de satisfaction est l’augmentation du prix. D\u00e9sormais, le cycliste fran\u00e7ais consacre en moyenne 303 euros pour l’achat de son v\u00e9lo.<\/b> On assiste par ailleurs \u00e0 une amorce de relocalisation de l’assemblage en France, \u00e0 l’instar d’Intersport. Si la France a import\u00e9 2,3 millions de bicyclettes l’an dernier (283 millions d’euros), 630.000 unit\u00e9s ont \u00e9t\u00e9 produites dans l’Hexagone<\/b>. \u00ab Il ne faut pas faire de complexe du fait d’une main-d’oeuvre plus ch\u00e8re, car celle-ci ne repr\u00e9sente que 12 % dans le prix du v\u00e9lo \u00bb,<\/i> explique Fran\u00e7ois Lucas, le PDG<\/b><\/a> du fabricant Arcade.<\/span>
Le v\u00e9lo \u00e0 assistance \u00e9lectrique permet en outre l’\u00e9mergence d’outsiders. Pr\u00e8s de Nantes, Nihola France, une PME de 5 personnes, construit des triporteurs \u00e9lectriques sous licence danoise.
Nouveau venu dans le secteur, le sarthois N\u00e9omouv vendra de 3.500 \u00e0 4.000 v\u00e9los \u00e9lectriques cette ann\u00e9e, des produits qu’il con\u00e7oit, mais qu’il fabrique hors de France pour une client\u00e8le de commer\u00e7ants. Ces d\u00e9taillants ont vu leur activit\u00e9 progresser l\u00e9g\u00e8rement en 2013, alors que les grandes surfaces sportives, qui tiennent la moiti\u00e9 du march\u00e9 en volume, reculaient de 1 %. Le grand gagnant est Internet, qui progresse de 32 % et s’arroge d\u00e9sormais 14 % du march\u00e9.<\/p>\n

La franchise Newteon est pionni\u00e8re dans la mobilit\u00e9 \u00e9lectrique. <\/span>Importateur et revendeur de v\u00e9hicules \u00e9lectriques, NEWTEON d\u00e9veloppe initialement ses activit\u00e9s commerciales aupr\u00e8s des professionnels en France et \u00e0 l’\u00e9tranger. 
En 2010, NEWTEON reprend la marque ECOLOOK et poursuit son d\u00e9veloppement commercial aupr\u00e8s des particuliers avec l’ouverture de trois points de ventes \u00e0 Nice, Antibes et Saint-Rapha\u00ebl. 
En 2012, NEWTEON lance son site de e-commerce et devient un acteur de r\u00e9f\u00e9rence des v\u00e9los \u00e9lectriques. 
En 2014, pour accompagner ses perspectives de croissance, NEWTEON lance une campagne nationale de recrutement de nouveaux franchis\u00e9s et a particip\u00e9 pour la 1\u00e8re fois au Salon Franchise Expo \u00e0 Paris, du 23 au 26 mars 2014.Pour davantage d’informations sur Newteon, cliquer ici<\/a><\/p>\n

Vu dans Les Echos avril 2014<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les professionnels fran\u00e7ais du v\u00e9lo ont des raisons d’esp\u00e9rer. En 2013, les ventes du secteur, incluant \u00e9quipements et accessoires, ont progress\u00e9 de 3,1 % pour atteindre unchiffre d’affaires de 1,5 milliard d’euros. L’industrie fran\u00e7aise produit encore 630 000 v\u00e9los Le v\u00e9lo \u00e9lectrique confirme sa forte croissance. Sur le seul march\u00e9 du v\u00e9lo, 2.785.300 unit\u00e9s ont \u00e9t\u00e9 vendues en France, […]<\/p>\n","protected":false},"author":37,"featured_media":292026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-292027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nL'essor du v\u00e9lo \u00e0 assistance \u00e9lectrique en hausse de 17,5 %<\/title>\n<meta name=\"description\" content=\"Les professionnels fran\u00e7ais du v\u00e9lo ont des raisons d'esp\u00e9rer. 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