{"id":292029,"date":"2014-04-11T05:59:00","date_gmt":"2014-04-11T04:59:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine"},"modified":"2014-04-11T05:59:00","modified_gmt":"2014-04-11T04:59:00","slug":"devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine","title":{"rendered":"Devenir franchiseur est-il \u00e0 la port\u00e9e de tout le monde ? par Laurent Delafontaine"},"content":{"rendered":"
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Devenir franchiseur et avoir \u00e0 g\u00e9rer un r\u00e9seau de franchise requiert un investissement important mais surtout d’\u00eatre dot\u00e9 de nombreuses qualit\u00e9s relationnelles et manag\u00e9riales. Axe r\u00e9seaux accompagne, depuis plus de vingt ans, les franchiseurs dans le recrutement de leurs franchis\u00e9s. Laurent Delafontaine, membre du Coll\u00e8ge des Experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, associ\u00e9 fondateur d’Axe r\u00e9seaux, nous parle des crit\u00e8res essentiels pour devenir franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Laurent Delafontain<\/b>e : \u00ab Le profil d’un franchiseur passe par sa personnalit\u00e9<\/b>. Humainement, suis-je un bon franchiseur ? Ai-je les capacit\u00e9s relationnelles, le profil ad\u00e9quat, les qualit\u00e9s humaines qui me permettent d’\u00eatre franchiseur ? Vais-je vers les autres ? Est-ce que je comprends le management ? Est-ce que j’aime l’\u00e9tude des chiffres ? Est-ce que j’aime partager ? Ai-je un c\u00f4t\u00e9 p\u00e9dagogue ? Tout est une question d’humanit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La deuxi\u00e8me question qui se pose est de savoir si mon concept peut \u00eatre dupliqu\u00e9<\/b> sous un format de franchise ? Cela demande plus d’\u00e9tudes. Le r\u00e9seau met en place une forte m\u00e9thodologie pour identifier d’abord le concept en lui-m\u00eame et regarder s’il y a un potentiel du march\u00e9 en face car il ne sert \u00e0 rien d’avoir une super id\u00e9e s’il n’y a personne pour l’acheter ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous allons ensuite regarder les moyens et les ressources<\/b> dont dispose cette personne pour devenir franchiseur. Si elle est toute seule, il va falloir qu’elle se fasse assister et aider. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, nous regardons la pertinence du concept sur la phase de pilotage<\/b>. Souvent le magasin a une activit\u00e9 qui a dur\u00e9 6, 9 voire 12 mois ou autre. Si c’est un centre de services ou de r\u00e9paration, l\u00e0 nous allons analyser le pilote de la face organisationnelle, les retours des fournisseurs, des clients, banquiers et puis surtout si le mod\u00e8le \u00e9conomique est rentable. S’il ne l’est pas, il faut trouver les raisons. Si c’est parce qu’il y a eu trop d’investissement mais que le BE est satisfaisant, nous pouvons faire quelque chose donc il y a toute une \u00e9tude du mod\u00e8le \u00e9conomique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Par la suite, nous allons regarder aussi tout ce qui est protection intellectuelle de l’enseigne<\/strong>, si les logos, la marque, le concept ont \u00e9t\u00e9 prot\u00e9g\u00e9s. C’est toute une s\u00e9rie de check liste, de questions qui doivent m\u00e9riter des r\u00e9ponses. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 l’issue de cette \u00e9tude pr\u00e9alable, nous allons regarder comment nous nous dupliquons en franchise, en concession, licence de marque ou autre. Mais c’est une m\u00e9thodologie extr\u00eamement fine, pr\u00e9cise qui a fait ses preuves. Nous le faisons tous les jours avec nos clients.\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Visionnez cette interview de Laurent Delafontaine (Axe R\u00e9seaux) en vid\u00e9o : \u00ab\u00a0<\/i>Devenir franchiseur est-il \u00e0 la port\u00e9e de tout le monde<\/i><\/a> ?\u00a0\u00bb R\u00e9alis\u00e9e par AC Franchise \u00e0 Lille au salon Cr\u00e9er en Septembre 2011 pour le Franchise Business Club.<\/i><\/p>\n

En savoir plus sur le cabinet <\/i>Axe R\u00e9seaux<\/i><\/a> !<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Devenir franchiseur et avoir \u00e0 g\u00e9rer un r\u00e9seau de franchise requiert un investissement important mais surtout d’\u00eatre dot\u00e9 de nombreuses qualit\u00e9s relationnelles et manag\u00e9riales. Axe r\u00e9seaux accompagne, depuis plus de vingt ans, les franchiseurs dans le recrutement de leurs franchis\u00e9s. Laurent Delafontaine, membre du Coll\u00e8ge des Experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, associ\u00e9 fondateur […]<\/p>\n","protected":false},"author":54,"featured_media":292028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-292029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nDevenir franchiseur est-il \u00e0 la port\u00e9e de tout le monde ? par Laurent Delafontaine<\/title>\n<meta name=\"description\" content=\"Devenir franchiseur et avoir \u00e0 g\u00e9rer un r\u00e9seau de franchise requiert un investissement important mais surtout d'\u00eatre dot\u00e9 de nombreuses qualit\u00e9s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Devenir franchiseur est-il \u00e0 la port\u00e9e de tout le monde ? par Laurent Delafontaine\" \/>\n<meta property=\"og:description\" content=\"Devenir franchiseur et avoir \u00e0 g\u00e9rer un r\u00e9seau de franchise requiert un investissement important mais surtout d'\u00eatre dot\u00e9 de nombreuses qualit\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-11T04:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128131036-eed1095f616ffbad808d55b8f58bf19c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"141\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-est-il-a-la-portee-de-tout-le-monde-par-laurent-delafontaine\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"Devenir franchiseur est-il \u00e0 la port\u00e9e de tout le monde ? 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