{"id":292052,"date":"2014-04-02T16:25:51","date_gmt":"2014-04-02T15:25:51","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-une-franchise-pour-sa-logique-de-protection-de-marque-7358"},"modified":"2014-04-02T16:25:51","modified_gmt":"2014-04-02T15:25:51","slug":"choisir-une-franchise-pour-sa-logique-de-protection-de-marque-7358","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-une-franchise-pour-sa-logique-de-protection-de-marque-7358","title":{"rendered":"Choisir une franchise pour sa logique de protection de marque"},"content":{"rendered":"<div id=\"878953\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U38ws4x7V_E?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878941\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878941\" data-url=\"\/crezeo_widgets\/878941\/update_parameter\"          data-name=\"text\">\n<p>Le succ\u00e8s d&rsquo;une franchise est le r\u00e9sultat de trois facteurs : Le  savoir-faire du franchiseur, la qualit\u00e9 et la nature des services qu&rsquo;il  apporte \u00e0 ses franchis\u00e9s et la marque qui est l&rsquo;ensemble de signes  distinctifs affect\u00e9s aux produits ou services de l&rsquo;enseigne. <b>Il est  important voire vital pour tout franchiseur de prot\u00e9ger sa marque et son savoir-faire. Comment y parvenir ?\u00a0<\/b><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878944\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"878944\" data-url=\"\/crezeo_widgets\/878944\/update_parameter\" data-name=\"title\">L&rsquo;importance de prot\u00e9ger ses signes distinctifs<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878944\" data-url=\"\/crezeo_widgets\/878944\/update_parameter\" data-name=\"text\">\n<p>Le franchiseur doit commencer par identifier les points forts de son concept.<b>  Des marqueurs juridiques seront par la suite attribu\u00e9s \u00e0 ces  identifiants<\/b>. Il peut s&rsquo;agir de son savoir-faire, de la signal\u00e9tique, de  la d\u00e9coration et des couleurs de son point de vente, de ses recettes  (s&rsquo;il s&rsquo;agit d&rsquo;un restaurant)&#8230; Identification faite, i<b>l faudra  r\u00e9fl\u00e9chir aux textes juridiques les plus adapt\u00e9s pour prot\u00e9ger sa marque<\/b>  en utilisant le droit des mod\u00e8les,\u00a0le droit des marques&#8230;<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878947\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"878947\" data-url=\"\/crezeo_widgets\/878947\/update_parameter\" data-name=\"title\">Protection de la marque : Premier point \u00e0 v\u00e9rifier par le futur franchis\u00e9  <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878947\" data-url=\"\/crezeo_widgets\/878947\/update_parameter\" data-name=\"text\"><span><b>Cette protection est aussi importante pour le franchiseur que pour le franchis\u00e9<\/b>  car la valeur d&rsquo;une franchise est impact\u00e9e par la fa\u00e7on et le niveau de  protection. <b>Avant de s&rsquo;engager, un futur franchis\u00e9 doit se renseigner  sur les mesures prises par la t\u00eate de r\u00e9seau pour la protection de la  marque et des signes distinctifs.<\/b><br \/><\/span><span><br \/>Il doit \u00e9galement aborder le sujet avec le franchiseur afin de  s&rsquo;assurer que ce dernier ait pris toutes les mesures n\u00e9cessaires car une  <b>marque mal ou pas prot\u00e9g\u00e9e et c\u2019est le contrat qui risque d&rsquo;\u00eatre  d\u00e9clar\u00e9 nul&#8230;<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"878950\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"878950\" data-url=\"\/crezeo_widgets\/878950\/update_parameter\"          data-name=\"text\">\n<p>Interview vid\u00e9o d&rsquo;Eric Schahl, Expert, r\u00e9alis\u00e9e en 2013 <br \/><span><br \/>Sur le m\u00eame sujet nous vous conseillons de visionner cette vid\u00e9o :\u00a0\u00bb<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/acfranchise.tv\/fr\/video-500-1396.html\" title=\"Link: https:\/\/acfranchise.tv\/fr\/video-500-1396.html\">Comment prot\u00e9ger son savoir-faire et sa marque<\/a>\u00ab\u00a0<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le succ\u00e8s d&rsquo;une franchise est le r\u00e9sultat de trois facteurs : Le savoir-faire du franchiseur, la qualit\u00e9 et la nature des services qu&rsquo;il apporte \u00e0 ses franchis\u00e9s et la marque qui est l&rsquo;ensemble de signes distinctifs affect\u00e9s aux produits ou services de l&rsquo;enseigne. Il est important voire vital pour tout franchiseur de prot\u00e9ger sa marque et son savoir-faire. Comment y parvenir ?<\/p>\n","protected":false},"author":51,"featured_media":292053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[147],"class_list":["post-292052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-choisir-une-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir une franchise pour sa logique de protection de marque<\/title>\n<meta name=\"description\" content=\"Le succ\u00e8s d&#039;une franchise est le r\u00e9sultat de trois facteurs : Le savoir-faire du franchiseur, la qualit\u00e9 et la nature des services qu&#039;il apporte \u00e0 ses franchis\u00e9s et la marque qui est l&#039;ensemble de signes distinctifs affect\u00e9s aux produits ou services de l&#039;enseigne. 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