{"id":292061,"date":"2014-03-31T10:14:00","date_gmt":"2014-03-31T09:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-est-elle-la-solution-2"},"modified":"2014-03-31T10:14:00","modified_gmt":"2014-03-31T09:14:00","slug":"la-franchise-est-elle-la-solution-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-est-elle-la-solution-2","title":{"rendered":"La franchise, est-elle la solution ?"},"content":{"rendered":"
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La franchise, est-elle la solution ? Nous r\u00e9sumons ci-apr\u00e8s une conf\u00e9rence pr\u00e9par\u00e9e pour les investisseurs tunisiens d\u00e9sireux de devenir franchis\u00e9s ou master-franchis\u00e9s par Bachir Mihoudi, consultant am\u00e9ricain, dirigeant de Francounsel et par Jean Samper, dirigeant d’AC Franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bachir Mihoubi est juriste et dirigeant de Francounsel aux USA <\/div>\n<\/p><\/div>\n
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Choisir la franchise pour se d\u00e9velopper pr\u00e9sente des avantages aussi bien pour le franchiseur que pour le franchis\u00e9. En partageant son savoir-faire et en assurant une assistance au franchis\u00e9, l\u2019enseigne dite \u00ab franchiseur \u00bb peut se d\u00e9velopper rapidement et b\u00e9n\u00e9ficie d\u2019un important effet de levier, sans de lourds investissements. Le franchis\u00e9, quant \u00e0 lui peut profiter du succ\u00e8s d\u2019un concept qui a fait ses preuves tout en limitant ses risques.<\/p>\n
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Qu\u2019est-ce que la Franchise ?<\/b> La franchise est une m\u00e9thode de collaboration entre un franchiseur qui a mis au point un mod\u00e8le \u00e9conomique efficace et les moyens de le dupliquer avec succ\u00e8s. C\u2019est donc un concept qui a \u00e9t\u00e9 test\u00e9 et a fait ses preuves pour \u00eatre dupliqu\u00e9. Le franchis\u00e9 peut b\u00e9n\u00e9ficier du succ\u00e8s de ce concept et rejoindre un r\u00e9seau puissant en contre-partie d\u2019investissements financiers et de ses comp\u00e9tences pour reproduire ce mod\u00e8le \u00e9conomique avec succ\u00e8s. M\u00eame s\u2019il fait partie d\u2019un r\u00e9seau, le franchis\u00e9 est juridiquement ind\u00e9pendant. <\/p>\n

Articles compl\u00e9mentaires :<\/i>
La franchise : Qu’est ce que c’est ? (1\u00e8re partie)<\/i><\/a>
La franchise : Qu’est ce que c’est ? (2\u00e8me partie)<\/i><\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les fondamentaux de la franchise <\/h3>\n
Un r\u00e9seau de franchise se construit sur une identit\u00e9 unique que les clients peuvent reconna\u00eetre. Il  pr\u00e9sente une collection de produits et de services caract\u00e9ris\u00e9e par un savoir-faire reconnu qui a \u00e9t\u00e9 transmis par le franchiseur. Ce dernier s\u2019engage \u00e0 une assistance initiale et continue. 

La franchise et les autres formes de r\u00e9seau<\/b> Pour se d\u00e9velopper, une enseigne a le choix entre plusieurs types de contrats de collaboration.  <\/p>\n

Parmi les plus fr\u00e9quents,  il y a le contrat de distribution, la licence de marque\/enseigne, la concession, mais aussi l\u2019affiliation, le partenariat, la commission-affiliation\u2026.
Chaque forme de collaboration pr\u00e9sente des avantages et des inconv\u00e9nients, il est tr\u00e8s important de bien les \u00e9tudier avant de d\u00e9cider de devenir franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les avantages de la franchise <\/h3>\n
Sur le plan \u00e9conomique, la franchise d\u00e9veloppe l\u2019\u00e9conomie nationale et rend les entreprises performantes et plus durables. Elle permet la cr\u00e9ation d\u2019emplois et d\u00e9veloppe une population et un esprit d\u2019entrepreneurs Gr\u00e2ce \u00e0 un concept ma\u00eetris\u00e9, elle offre une grande s\u00e9curit\u00e9 au consommateur qui fait confiance au savoir-faire reconnu et \u00e0 la notori\u00e9t\u00e9 de la marque. 

Pour le franchiseur<\/b> 
La franchise pr\u00e9sente plusieurs avantages<\/b> dont on pourra citer :
– Un d\u00e9veloppement plus rapide gr\u00e2ce  \u00e0 un levier financier provenant du capital des franchis\u00e9s ;
– Le franchis\u00e9 est un entrepreneur motiv\u00e9 qui  apporte aussi des id\u00e9es et des comp\u00e9tences. Ce qui engendre de faibles contraintes de contr\u00f4le d\u2019employ\u00e9s au franchiseur ;
– La franchise permet de s\u2019attaquer \u00e0 l\u2019international sans prendre de gros risques.
Malheureusement, elle pr\u00e9sente aussi des limites <\/b>et c\u2019est \u00e0 l\u2019enseigne de peser le pour et le contre avant de se lancer en franchise :
– Moins de contr\u00f4le qu\u2019en succursales ;
– Parfois des tensions dans les relations qui peuvent aboutir sur des franchis\u00e9s m\u00e9contents ;
– Risques juridiques ;
– Difficult\u00e9s de choisir un bon franchis\u00e9 ;
– Vendre les contraintes au franchis\u00e9, pas seulement les avantages.<\/p>\n

Pour le franchis\u00e9<\/b> 
Nombreuses sont les personnes qui d\u00e9cident de se lancer dans l\u2019aventure de l\u2019entrepreneuriat en choisissant la franchise. En effet, elle pr\u00e9sente plusieurs avantages<\/b> pour le franchis\u00e9 :
– Plus ind\u00e9pendant qu\u2019un simple salari\u00e9 ;
– Taux d\u2019\u00e9chec plus faible ;
– Financement plus facile ;
– Monter sa propre entreprise ;
– Profiter du support, du savoir-faire, m\u00e9thodes de formation et  commercialisation du franchiseur ;
– R\u00e9duction des co\u00fbts ;
– Facteur de r\u00e9ussite \/ Savoir-faire \/ Formation et assistance ;
– Concept test\u00e9  et donc moins de failles
– Economique \u00e0 cr\u00e9er et d\u00e9velopper 
– Notori\u00e9t\u00e9, image de marque, publicit\u00e9
– Expertise dans le choix du site et la n\u00e9gociation du bail 
– Puissance d’achat, R&D
– Revente plus facile de son entreprise <\/p>\n

Mais tout comme pour le franchiseur, il y a des inconv\u00e9nients <\/b>dont il faudra tenir compte :
– Contrat parfois contraignant
– Engagement long
– Contr\u00f4le par le franchiseur
– Obligation de suivre les proc\u00e9dures
– Franchiseur parfois jug\u00e9 incomp\u00e9tent 
– Probl\u00e8mes avec d\u2019autres franchis\u00e9s
– Contr\u00f4les sur la revente de l\u2019entreprise
– Interdiction de vendre d\u2019autres produits ou services <\/p>\n

<\/b>Article compl\u00e9mentaire : Les avantages de la franchise Et ses inconv\u00e9nients<\/a><\/i>
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Le Financement de la franchise <\/h3>\n
Les Etablissements financiers appr\u00e9cient les PME orient\u00e9es vers la croissance, mais ils n\u2019aiment pas le risque. Si on consid\u00e8re la d\u00e9finition de la franchise<\/b>, on comprend vite qu\u2019en diminuant consid\u00e9rablement le risque (puisqu\u2019elle propose de dupliquer un mod\u00e8le r\u00e9ussi et en apportant un savoir-faire et un savoir-dupliquer), elle s\u00e9duit les \u00e9tablissements financiers qui appr\u00e9cient la rigueur de gestion dans la franchise et la transparence des chiffres.
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Le partenaire financier se d\u00e9cidera sur l\u2019int\u00e9r\u00eat de votre collaboration \u00e0 travers certains indicateurs<\/b> :
– Les aspects fondamentaux de l\u2019entreprise
– Les ratios financiers, le taux de risque propre au r\u00e9seau puis au projet pr\u00e9cis.
– Le porteur de projet et son business plan
– Les risques li\u00e9s \u00e0 la localisation, au march\u00e9 et \u00e0 la nature des produits et services offerts\u2026
– La s\u00e9lectivit\u00e9 dans le choix de Franchis\u00e9s <\/p>\n

 Les questions pr\u00e9liminaires de l\u2019\u00e9tablissement financier porteront sur les points suivants<\/b> :
– Cashflow de chaque point existant du r\u00e9seau
– D\u00e9penses et revenus budg\u00e9tis\u00e9s
– Position du Franchiseur sur son march\u00e9
– Indicateurs de performance et de suivi
– Impact du droit d\u2019entr\u00e9e et des redevances
– Impact des services rendus par le franchiseur <\/p>\n

 En conclusion, la franchise est avant tout, un syst\u00e8me efficace et bien rod\u00e9 <\/b>qui met en place une relation \u00e9quilibr\u00e9e entre  Franchiseur et Franchis\u00e9. Sur le plan \u00e9conomique, c\u2019est un levier remarquable de cr\u00e9ation de PME et d\u2019emplois. D\u2019ailleurs les investissements sont encourag\u00e9s par les institutions financi\u00e8res.<\/p>\n

Article compl\u00e9mentaire : Les crit\u00e8res de financement pour ouvrir une franchise<\/a>.<\/i><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise, est-elle la solution ? Nous r\u00e9sumons ci-apr\u00e8s une conf\u00e9rence pr\u00e9par\u00e9e pour les investisseurs tunisiens d\u00e9sireux de devenir franchis\u00e9s ou master-franchis\u00e9s par Bachir Mihoudi, consultant am\u00e9ricain, dirigeant de Francounsel et par Jean Samper, dirigeant d’AC Franchise. Bachir Mihoubi est juriste et dirigeant de Francounsel aux USA Choisir la franchise pour se d\u00e9velopper pr\u00e9sente des avantages aussi bien […]<\/p>\n","protected":false},"author":1,"featured_media":292060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-292061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise, est-elle la solution ?<\/title>\n<meta name=\"description\" content=\"La franchise, est-elle la solution ? 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