{"id":292071,"date":"2014-03-23T13:03:00","date_gmt":"2014-03-23T12:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/reportage-sur-le-secteur-de-la-mode-4270"},"modified":"2014-03-23T13:03:00","modified_gmt":"2014-03-23T12:03:00","slug":"reportage-sur-le-secteur-de-la-mode-4270","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/reportage-sur-le-secteur-de-la-mode-4270","title":{"rendered":"Reportage sur le secteur de la mode"},"content":{"rendered":"
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Le secteur de la mode a beaucoup \u00e9volu\u00e9 mais il a \u00e9t\u00e9 – comme la plupart des autres secteurs – touch\u00e9 par la crise. Dominique Giusiano, Pr\u00e9sident du r\u00e9seau Somewhere, Jean Philippe Blasco, Directeur r\u00e9seau de la franchise Vet’Affaires<\/a>, Pierre Andr\u00e9, Directeur G\u00e9n\u00e9ral du r\u00e9seau IKKS,\u00a0Lydie Galland, Directrice Op\u00e9rationnelle (Territoire d’Homme)\u00a0nous parlent dans cette vid\u00e9o de l’\u00e9volution et des sp\u00e9cificit\u00e9s de ce secteur.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La mode : Un secteur qui r\u00e9siste !<\/h3>\n
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Le secteur de la mode attire de plus en plus de gens passionn\u00e9s, \u00e0 la recherche de produits de qualit\u00e9, originaux et \u00e0 des prix raisonnables. L’objectif est d’apporter plus de valeur ajout\u00e9e aux marques, d’avoir des marques qui soient bien positionn\u00e9es mais qui sachent \u00e9voluer et suivre les tendances actuelles pour r\u00e9pondre aux attentes de consommateurs connaisseurs et vigilants. Il ne s’agit pas de pr\u00e9senter aux consommateurs des produits pas chers mais plut\u00f4t des produits qui soient de bonne qualit\u00e9 \u00e0 des prix raisonnables. Le march\u00e9 de la mode va vers de plus en plus de professionnalisation, plus de qualit\u00e9, plus de pr\u00e9cision. Et c’est cette qualit\u00e9 qui va garantir aux consommateurs que le travail a \u00e9t\u00e9 r\u00e9alis\u00e9 dans les normes et en respectant tous les d\u00e9tails..<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Suivre les tendances…<\/h3>\n
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Les habitudes des consommateurs \u00e9voluent et le commerce de proximit\u00e9 est en train de se d\u00e9velopper et de prendre le dessus par rapport \u00e0 la grande distribution et des centres commerciaux. Ce sont des crit\u00e8res dont il faut tenir compte pour s’imposer dans ce secteur… I
nterview vid\u00e9o r\u00e9alis\u00e9e en 2013<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le secteur de la mode a beaucoup \u00e9volu\u00e9 mais il a \u00e9t\u00e9 – comme la plupart des autres secteurs – touch\u00e9 par la crise. 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