{"id":292077,"date":"2014-03-19T05:34:00","date_gmt":"2014-03-19T04:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-differentes-formes-du-commerce-organise-2"},"modified":"2014-03-19T05:34:00","modified_gmt":"2014-03-19T04:34:00","slug":"les-differentes-formes-du-commerce-organise-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-differentes-formes-du-commerce-organise-2","title":{"rendered":"Les diff\u00e9rentes formes du commerce organis\u00e9"},"content":{"rendered":"
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Le commerce organis\u00e9 se pr\u00e9sente sous diff\u00e9rentes formules dont la franchise, la licence de marque, la concession exclusive, le partenariat, l’affiliation, la coop\u00e9rative… 

La plus compl\u00e8te et la plus connue est la franchise<\/b>. A l’oppos\u00e9 du commerce isol\u00e9, \u00eatre au sein d’un r\u00e9seau de commerce organis\u00e9 permet de b\u00e9n\u00e9ficier de l’exp\u00e9rience du franchiseur mais \u00e9galement des autres membres du groupe<\/b>.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Commerce organis\u00e9, int\u00e9gr\u00e9 ou associ\u00e9, quelles diff\u00e9rences ?<\/h3>\n
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La franchise<\/b> : Une entreprise, le franchiseur, commercialise ses produits ou\/et ses services par des entrepreneurs ind\u00e9pendants. Ces derniers b\u00e9n\u00e9ficient de la notori\u00e9t\u00e9 de l’enseigne, du concept, du savoir-faire et de l\u2019exp\u00e9rience du franchiseur tout en restant autonomes. 
Le commerce int\u00e9gr\u00e9<\/b> : Lorsque le r\u00e9seau distribue ses produits ou\/et services par des points de vente lui appartenant, des succursales ou des filiales.
Le commerce associ\u00e9 : <\/b>Une association d\u2019entrepreneurs ou d’entreprises ind\u00e9pendantes qui coop\u00e8rent ensemble dans le but d’am\u00e9liorer leurs performances et de r\u00e9aliser des \u00e9conomies. Dans la d\u00e9finition classique, coop\u00e9ratives et franchises sont du commerce associ\u00e9 m\u00eame si certains ne comptent d\u00e9sormais plus que les coop\u00e9ratives et groupements dans le commerce associ\u00e9. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En temps de crise, les chefs d’entreprises optent pour un d\u00e9veloppement en r\u00e9seau pour un meilleur taux de r\u00e9ussite<\/h3>\n
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90 % des entreprises ayant adopt\u00e9 le syst\u00e8me de franchise restent encore actives 5 ans apr\u00e8s leur ouverture<\/b>. C’est une forme de commerce organis\u00e9 qui adopte les privil\u00e8ges de la licence de marque et les avantages de la concession en plus de l\u2019exp\u00e9rience du franchiseur et son accompagnement pendant toute la dur\u00e9e du contrat de franchise. Les franchis\u00e9s auront \u00e0 leur disposition des outils, un soutien, un mod\u00e8le \u00e9conomique et un concept \u00e9prouv\u00e9 mais surtout un savoir-faire et une assistance permanente en contrepartie d’une r\u00e9mun\u00e9ration et de redevances d\u00e9finies au pr\u00e9alable avec le franchiseur.<\/div>\n
La r\u00e9daction vous recommande cet article : <\/i>Franchise, licence de marque, commission-affiliation et concession… Faites le tri<\/i>
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Le commerce organis\u00e9 se pr\u00e9sente sous diff\u00e9rentes formules dont la franchise, la licence de marque, la concession exclusive, le partenariat, l’affiliation, la coop\u00e9rative… La plus compl\u00e8te et la plus connue est la franchise. A l’oppos\u00e9 du commerce isol\u00e9, \u00eatre au sein d’un r\u00e9seau de commerce organis\u00e9 permet de b\u00e9n\u00e9ficier de l’exp\u00e9rience du franchiseur mais \u00e9galement des autres membres du groupe. […]<\/p>\n","protected":false},"author":54,"featured_media":292076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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