{"id":292105,"date":"2014-03-10T06:23:00","date_gmt":"2014-03-10T05:23:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchiseur-et-franchise-quelles-obligations"},"modified":"2014-03-10T06:23:00","modified_gmt":"2014-03-10T05:23:00","slug":"franchiseur-et-franchise-quelles-obligations","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchiseur-et-franchise-quelles-obligations","title":{"rendered":"Franchiseur et franchis\u00e9 : quelles obligations ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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Le choix de la franchise en tant que mode de d\u00e9veloppement oblige le chef d’entreprise \u00e0 assumer une double responsabilit\u00e9. D’une part le m\u00e9tier de franchiseur<\/a> qui consiste \u00e0 transmettre un savoir-faire, un concept, \u00e0 construire un r\u00e9seau solide et bien structur\u00e9, \u00e0 accompagner ses franchis\u00e9s et \u00e0 leur apporter toute l’assistance dont ils ont besoin.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des r\u00e8gles et des normes seront pr\u00e9\u00e9tablies afin d’encadrer les franchis\u00e9s dans leurs d\u00e9marches et dans la gestion quotidienne de leurs points de vente. La politique de la t\u00eate de r\u00e9seau sera une ligne de conduite \u00e0 respecter pour \u00e9viter d’\u00e9ventuels conflits.\u00a0La difficult\u00e9 de cette responsabilit\u00e9 r\u00e9side dans le fait que les franchis\u00e9s restent des entrepreneurs autonomes <\/strong>tout en \u00e9tant li\u00e9s contractuellement au franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’autre part, il y a son m\u00e9tier de base. D’ailleurs, une des conditions pour pouvoir franchiser un concept<\/a> est que ce dernier ait fait ses preuves. Le chef d’entreprise doit donc avoir r\u00e9ussi dans son m\u00e9tier d’origine. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Savoir \u00e0 quoi s’engager avant de devenir franchis\u00e9<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un choix, quelque soit sa nature, reste toujours personnel, m\u00eame si les perdants aiment \u00e0 dire qu’ils ont \u00e9t\u00e9 influenc\u00e9s. Les ind\u00e9pendants qui choisissent de devenir franchis\u00e9s doivent savoir d\u00e9s le d\u00e9part que c’est une option qui comporte des avantages mais aussi quelques risques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour mesurer au mieux ces risques, ces derniers doivent prendre le recul n\u00e9cessaire et se d\u00e9tacher de l’id\u00e9e que c’est seulement une affaire de profits. En consacrant toute leur \u00e9nergie et leur temps \u00e0 leurs projets, ils augmenteront leurs chances de r\u00e9ussite. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur et son franchis\u00e9 seront li\u00e9s \u00ab pour le meilleur et pour le pire \u00bb ! Autrement dit, le succ\u00e8s ou l’\u00e9chec de l’un impactera l’autre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Souvent, et ce quelle que soit la formule de partenariat commercial, chacun des deux partenaires pense prendre plus de risques que l’autre. En franchise, un bon recrutement de ses futurs franchis\u00e9s est sans doute une condition vitale pour la r\u00e9ussite de l’enseigne. Pour le franchiseur comme pour le franchis\u00e9 la rigueur, le dynamisme et l’esprit r\u00e9seau sont des qualit\u00e9s essentielles pour la p\u00e9rennit\u00e9 du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept rentable, des franchis\u00e9s motiv\u00e9s, des produits de qualit\u00e9 les ingr\u00e9dients d’un r\u00e9seau r\u00e9ussi !<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un chef d’entreprise qui d\u00e9sire se d\u00e9velopper en franchise doit d\u00e9s le d\u00e9but de son projet : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u0095\t\u00c9tablir un plan d’actions clair, d\u00e9taill\u00e9 et pr\u00e9cis
\u0095\tProc\u00e9der en trois \u00e9tapes : La conception, le pilotage et le d\u00e9veloppement <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est aussi important de savoir que l’originalit\u00e9 du concept, la richesse du savoir-faire, la capacit\u00e9 du franchiseur \u00e0 le transmettre, ses talents d’organisateur et la qualit\u00e9 des hommes et des femmes qui constituent le r\u00e9seau sont les atouts qui favoriseront le succ\u00e8s de la franchise.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9velopper un r\u00e9seau de franchise solide est le r\u00eave de tout dirigeant ambitieux. Mais pour le r\u00e9aliser, le futur franchiseur<\/a> doit r\u00e9unir toutes les conditions et les moyens financiers, techniques et humains n\u00e9cessaires. Il ne doit pas h\u00e9siter \u00e0 se faire conseiller.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le choix de la franchise en tant que mode de d\u00e9veloppement oblige le chef d’entreprise \u00e0 assumer une double responsabilit\u00e9. D’une part le m\u00e9tier de franchiseur qui consiste \u00e0 transmettre un savoir-faire, un concept, \u00e0 construire un r\u00e9seau solide et bien structur\u00e9, \u00e0 accompagner ses franchis\u00e9s et \u00e0 leur apporter toute l’assistance dont ils ont besoin. 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