{"id":292110,"date":"2014-03-08T06:21:00","date_gmt":"2014-03-08T05:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchise-de-lidee-au-lancement-5526"},"modified":"2014-03-08T06:21:00","modified_gmt":"2014-03-08T05:21:00","slug":"devenir-franchise-de-lidee-au-lancement-5526","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchise-de-lidee-au-lancement-5526","title":{"rendered":"Devenir franchis\u00e9, de l’id\u00e9e au lancement"},"content":{"rendered":"
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<\/a> <\/div>\n
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Vous souhaitez adh\u00e9rer \u00e0 un r\u00e9seau de franchise ?\u00a0La franchise est une solution plus s\u00e9curisante pour aider les jeunes entrepreneurs \u00e0 cr\u00e9er leurs entreprises en limitant les risques.<\/strong> Cependant, le futur franchis\u00e9 doit s’assurer qu’il n’a rien laiss\u00e9 au hasard !\u00a0La r\u00e9ussite de son unit\u00e9 franchis\u00e9e repose sur plusieurs crit\u00e8res :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La motivation :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme pour tout projet, entreprendre en franchise n\u00e9cessite une grande motivation.<\/strong> Le futur franchis\u00e9 doit \u00eatre pr\u00eat \u00e0 se lancer dans une telle aventure. Faire partie d’un r\u00e9seau, c’est travailler en \u00e9quipe, accepter les normes et les r\u00e8gles donn\u00e9es par la t\u00eate de r\u00e9seau, partager les valeurs de l’entreprise… Le candidat \u00e0 la franchise doit s’assurer de d\u00e9tenir certaines comp\u00e9tences et de r\u00e9pondre au profil recherch\u00e9 par l’enseigne.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avez-vous r\u00e9ellement le profil du franchis\u00e9<\/a> ? Les bonnes questions \u00e0 se poser. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien choisir son secteur d’activit\u00e9 :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut savoir que les secteurs de la franchise sont tr\u00e8s vari\u00e9s <\/strong>– Bureautique, Informatique, T\u00e9l\u00e9phonie,
Forme, Sant\u00e9, Beaut\u00e9, Coiffure, Alimentation, Restauration, Mode… Le candidat doit\u00a0prendre son temps, se poser les bonnes questions pour bien choisir son secteur d’activit\u00e9 tout en prenant\u00a0compte de ses\u00a0centres d’int\u00e9r\u00eat. Il est \u00e9vident que\u00a0faire un m\u00e9tier qui nous pla\u00eet augmenterait nos chances de r\u00e9ussite !<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Annuaire de la franchise par secteur d’activit\u00e9s<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une bonne \u00e9tude de march\u00e9 pour r\u00e9duire les risques :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette \u00e9tude est fondamentale pour identifier le meilleur emplacement pour son projet, faire une estimation des co\u00fbts de l’investissement, du chiffre d’affaires pr\u00e9visionnel, identifier ses concurrents, ses clients…\u00a0Une bonne \u00e9tude de march\u00e9 doit apporter des r\u00e9ponses \u00e0 toutes ces questions. <\/strong>Elle permet \u00e9galement de conna\u00eetre les tendances du march\u00e9, les\u00a0revenus et les habitudes des consommateurs… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le choix de l’enseigne :<\/strong><\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nombreuses sont les enseignes qui se d\u00e9veloppent en franchise. Le futur franchis\u00e9 doit\u00a0analyser les points forts et les faiblesses des franchises susceptibles de l’int\u00e9resser.<\/strong> Il\u00a0doit \u00eatre s\u00fbr quant au choix du concept. Une franchise solide va le faire b\u00e9n\u00e9ficier d’un accompagnement personnalis\u00e9 et d’une assistance continue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour choisir la bonne enseigne, le futur franchis\u00e9 va commencer par un premier contact, qui se fait soit par t\u00e9l\u00e9phone soit dans un salon de franchise ou en remplissant un formulaire sur internet. Ensuite, un entretien sera organis\u00e9 avec le g\u00e9rant, le franchiseur ou le responsable RH. Ce dernier va analyser le profil du candidat, ses attentes, ses comp\u00e9tences et lui pr\u00e9senter l’enseigne, ses objectifs de d\u00e9veloppement… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une p\u00e9riode de r\u00e9flexion est indispensable avant de s’engager. Le candidat pourra mener sa petite enqu\u00eate aupr\u00e8s des franchis\u00e9s actuels – pas seulement ceux indiqu\u00e9s par le franchiseur – \u00e9valuer leur satisfaction, et se renseigner sur l’ambiance qui r\u00e8gne au sein du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette \u00e9tape est tr\u00e8s importante, il est conseill\u00e9 de demander conseil \u00e0 des experts en franchise<\/strong>, \u00e0 des cabinets sp\u00e9cialis\u00e9s, afin d’\u00e9viter les mauvaises surprises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tude du \u00ab DIP \u00bb :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le DIP \u00ab Document d’informations pr\u00e9contractuelles \u00bb est un document fourni par le franchiseur<\/strong>, au moins vingt jours avant la signature du contrat en France. (En Belgique, voir la Loi Laruelle tr\u00e8s semblable) . Etant obligatoire, ce pr\u00e9alable contient des informations cl\u00e9s sur l’enseigne : sa date d’ouverture, le nombre de franchiseurs et leurs coordonn\u00e9es, le compte pr\u00e9visionnel… Ce document permet au franchis\u00e9 de signer le contrat en toute connaissance de cause. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est important que le futur franchis\u00e9 le lise bien et qu’il n’h\u00e9site pas \u00e0 discuter avec le franchiseur des informations incompl\u00e8tes ou qui ne lui semblent pas claires.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Exploiter le DIP pour bien choisir sa franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La pr\u00e9paration du budget pr\u00e9visionnel :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Afin d’\u00e9tablir un budget pr\u00e9visionnel r\u00e9aliste, le franchis\u00e9 doit faire appel \u00e0 un expert-comptable ou un conseiller juridique. Ce dernier aura besoin de tous les <\/strong>\u00e9l\u00e9ments de l’\u00e9tude de march\u00e9 ainsi que les \u00e9l\u00e9ments comptables fournis par le franchiseur au sein du DIP. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le financement du projet :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut savoir qu’il est impossible d’obtenir un cr\u00e9dit sans avoir 30 \u00e0 40% d’apport personnel. Le franchiseur peut aider son franchis\u00e9 dans cette d\u00e9marche. Il est clair qu’il sera plus facile d’obtenir un emprunt si l’enseigne en question jouit d’une bonne r\u00e9putation et d’une forte notori\u00e9t\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le futur franchis\u00e9 doit faire une estimation du co\u00fbt de l’investissement en tenant compte des frais de d\u00e9marrage, du financement des stocks, des salaires des \u00e9quipes, et pr\u00e9voir une enveloppe de s\u00e9curit\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le financement de votre franchise<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Savoir choisir son emplacement :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le choix de l’emplacement d\u00e9pend de la nature du concept \u00e0 exploiter<\/strong>. Certaines activit\u00e9s requi\u00e8rent des emplacements avec parkings, de grandes vitrines, de grands espaces… ou en centre-ville qui donnent sur une rue pi\u00e9tonne, dans un centre commercial hyper fr\u00e9quent\u00e9, \u00e0 proximit\u00e9 d’une gare ou d’une station m\u00e9tro…\u00a0Pour d’autres, il suffit d’avoir un local de 50m\u00b2 pour d\u00e9marrer son activit\u00e9.\u00a0Il est essentiel de d\u00e9finir la typologie et les caract\u00e9ristiques physiques et financi\u00e8res du local.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Futur franchis\u00e9 : sachez bien choisir votre emplacement<\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous souhaitez adh\u00e9rer \u00e0 un r\u00e9seau de franchise ?\u00a0La franchise est une solution plus s\u00e9curisante pour aider les jeunes entrepreneurs \u00e0 cr\u00e9er leurs entreprises en limitant les risques. Cependant, le futur franchis\u00e9 doit s’assurer qu’il n’a rien laiss\u00e9 au hasard !\u00a0La r\u00e9ussite de son unit\u00e9 franchis\u00e9e repose sur plusieurs crit\u00e8res : La motivation : Comme 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