{"id":292115,"date":"2014-03-06T17:03:00","date_gmt":"2014-03-06T16:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/newteon-souvre-a-la-franchise-4473"},"modified":"2014-03-06T17:03:00","modified_gmt":"2014-03-06T16:03:00","slug":"newteon-souvre-a-la-franchise-4473","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/newteon-souvre-a-la-franchise-4473","title":{"rendered":"Newteon s’ouvre \u00e0 la franchise"},"content":{"rendered":"
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Georges Da Silva, Responsable D\u00e9veloppement Newteon nous r\u00e9pond<\/h3>\n
AC Franchise : Pr\u00e9sentez-nous l’\u00e9tendue des produits et\/ou services que propose votre enseigne

<\/b>Georges Da Silva : Newteon est un concept de mobilit\u00e9 urbaine et de loisirs. Le r\u00e9seau commercialise des v\u00e9los \u00e0 assistance \u00e9lectrique et tous les  produits et services  associ\u00e9s. L\u2019enseigne exploite depuis plusieurs ann\u00e9es un r\u00e9seau de magasins en propre en r\u00e9gion PACA et ouvre son d\u00e9veloppement national et international sous forme de franchise. 
<\/b>
<\/b>ACF : Comment se porte le march\u00e9 actuellement ? Quelle place a votre enseigne sur le march\u00e9 ?
<\/b>
<\/b>GDS : Le march\u00e9 du v\u00e9lo \u00e0 assistance \u00e9lectrique affiche une forte croissance, il est tr\u00e8s porteur. Dans nos magasins, nous constatons un accroissement du chiffre d’affaires \u00e0 deux chiffres. Newteon est actuellement la seule enseigne sur le secteur, \u00e0 d\u00e9velopper un r\u00e9seau national, et \u00e0 avoir une ambition europ\u00e9enne.

ACF : Quelle est l\u2019originalit\u00e9 de votre concept ?<\/p>\n

<\/b>GDS : Newteon, les magasins du v\u00e9lo \u00e9lectrique est le premier r\u00e9seau enti\u00e8rement d\u00e9di\u00e9 au v\u00e9lo \u00e0 assistance \u00e9lectrique  avec une offre compl\u00e8te ax\u00e9e  tant  sur la mobilit\u00e9 urbaine que sur une pratique de loisir du v\u00e9lo \u00e0 assistance \u00e9lectrique ( VTT, Randonn\u00e9e..).

ACF : Parlez-nous de votre d\u00e9veloppement jusque maintenant et de la r\u00e9ussite de vos franchis\u00e9s existants  (CA \u2013 rentabilit\u00e9 )?<\/p>\n

<\/b>GDS : Depuis 2010 nous rodons notre concept sur notre r\u00e9seau de magasins en propre sur diff\u00e9rentes typologies de magasins et avons maintenant finalis\u00e9 notre concept et notre mod\u00e8le de franchise. 2014 est l\u2019ann\u00e9e du lancement  de notre franchise et nous avons d\u00e9j\u00e0 s\u00e9lectionn\u00e9 quelques candidats pour des ouvertures en 2014.
<\/p>\n

ACF : Quels sont d\u00e9sormais vos objectifs \u00e0 court et moyen terme et quels moyens allez-vous engager pour y parvenir ?<\/p>\n

<\/b>GDS : Notre objectif est d\u2019une douzaine d\u2019ouvertures par an pour parvenir \u00e0 une couverture nationale dans moins de 5 ans . Pour y parvenir nous avons enti\u00e8rement repens\u00e9 notre concept et notre mod\u00e8le de franchise pour \u00eatre plus commer\u00e7ants , plus proches de nos client et de nos franchis\u00e9s.<\/p>\n

ACF : Quels sont les avantages sp\u00e9cifiques de votre r\u00e9seau pour un franchis\u00e9 ?<\/p>\n

<\/b>GDS : Notre Mod\u00e8le de franchise est un mod\u00e8le innovant  ax\u00e9 sur une proximit\u00e9 avec nos franchis\u00e9s , un concept marchand simple et un investissement financier raisonnable pour cr\u00e9er son activit\u00e9 dans un secteur en plein essor et en parfaite ad\u00e9quation avec les \u00e9volutions comportementales et environnementales.

<\/b>ACF : En \u00e9change, quels efforts demandez-vous \u00e0 un franchis\u00e9 ?   Quel type de candidat recherchez-vous ?<\/p>\n

<\/b>GDS : Le franchis\u00e9 Newteon doit \u00eatre capable de s\u2019approprier parfaitement le concept et les produits pour  devenir l\u2019ambassadeur de la marque dans sa ville.  Le franchis\u00e9 Newteon est avant tout un commer\u00e7ant et un entrepreneur autonome capable de g\u00e9rer son activit\u00e9 dans le respect du concept mais est aussi apte \u00e0 faire preuve d\u2019initiative pour d\u00e9velopper son activit\u00e9.
Tout type de personne peut \u00eatre franchis\u00e9 Newteon , ancien commer\u00e7ant, cadre en reconversion, profils techniques.. l\u2019essentiel \u00e9tant d\u2019avoir une affinit\u00e9 avec les produits et d\u2019\u00eatre un bon commer\u00e7ant.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019enseigne exploite depuis plusieurs ann\u00e9es un r\u00e9seau de magasins en propre en r\u00e9gion PACA et ouvre son d\u00e9veloppement national et international sous forme de 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