{"id":292123,"date":"2014-03-01T22:58:00","date_gmt":"2014-03-01T21:58:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-composition-du-business-plan"},"modified":"2014-03-01T22:58:00","modified_gmt":"2014-03-01T21:58:00","slug":"la-composition-du-business-plan","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-composition-du-business-plan","title":{"rendered":"La composition du Business Plan"},"content":{"rendered":"
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Voyons les \u00e9l\u00e9ment qui constituent un business plan. Il repr\u00e9sente l’image de votre \u00e9tude de projet, tant sur le plan humain, \u00e9conomique, juridique, commercial ou financier. Ci-apr\u00e8s les principales bases de cette \u00e9tude :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La pr\u00e9sentation g\u00e9n\u00e9rale<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le dossier doit s’ouvrir sur une pr\u00e9sentation br\u00e8ve du projet <\/strong>pour que l’interlocuteur sache imm\u00e9diatement de quoi il est question. La r\u00e9daction de cette premi\u00e8re feuille est importante car elle constitue le premier contact, l’instant de d\u00e9couverte. Il faut donc peser ses mots, pour inciter le lecteur \u00e0 entrer plus en avant dans le vif du sujet. <\/p>\n

Puis on reprend le CV du ou des cr\u00e9ateurs<\/strong>. La pr\u00e9sentation du porteur du projet (et au besoin de son \u00e9quipe) doit se faire avec le m\u00eame soin que la r\u00e9daction d’un CV d’embauche, en faisant valoir tout ce qui, dans son exp\u00e9rience pass\u00e9e, se rattache de fa\u00e7on valorisante au projet en question.<\/p>\n

Ensuite vient la pr\u00e9sentation g\u00e9n\u00e9rale du projet<\/strong>. Le cr\u00e9ateur va pouvoir \u00e0 ce stade parler de la gen\u00e8se du projet (comment et pourquoi l’id\u00e9e lui est venue), quelles sont les motivations qui le poussent \u00e0 se lancer dans la cr\u00e9ation de cette entreprise, quels objectifs il entend poursuivre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La partie commerciale<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Suit la partie \u00e9conomique avec le produit et\/ou le service : \u00e0 ce stade il faut d\u00e9crire de fa\u00e7on tr\u00e8s pr\u00e9cise la prestation ou le produit qui sera vendu. L’\u00e9tude de march\u00e9 permettra d’expliquer quel est le march\u00e9 vis\u00e9, d\u00e9tailler les caract\u00e9ristiques de la demande, de l’offre ainsi que de l’environnement (\u00e9conomico-juridico-socio-professionnel).  Cela conduira \u00e0 exposer la strat\u00e9gie retenue : la segmentation op\u00e9r\u00e9e du march\u00e9, le choix du couple produit\/march\u00e9, le positionnement retenu, ainsi que les d\u00e9cisions de marketing-mix qui ont \u00e9t\u00e9 prises (politique de produit, de prix, de distribution et de communication). <\/p>\n

Seront alors propos\u00e9s le chiffrage des hypoth\u00e8ses commerciales en s’appuyant le plus possible sur des \u00e9l\u00e9ments tangibles ainsi que les moyens \u00e0 mettre en oeuvre pour r\u00e9aliser les pr\u00e9visions de vente : expliquer concr\u00e8tement comment va fonctionner l’entreprise avec quoi et avec qui ? La r\u00e9daction de ce paragraphe doit \u00eatre l’occasion de visualiser le futur march\u00e9 de l’entreprise, en d\u00e9composant le processus de fonctionnement et en mettant en parall\u00e8le les \u00e9quipements, l’effectif et les autres moyens, notamment incorporels, n\u00e9cessaires. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La partie financi\u00e8re<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour la partie financi\u00e8re Il s’agira de pr\u00e9senter tous les \u00e9l\u00e9ments qui traduisent en termes financiers la partie \u00e9conomique : le tableau des investissements, le plan de financement initial, le plan de tr\u00e9sorerie sur 12 mois, le calcul du seuil de rentabilit\u00e9 (point mort), le plan de financement \u00e0 trois ans, le tableau des annuit\u00e9s de cr\u00e9dit (s’il y a emprunt \u00e0 moyen ou long terme). <\/p>\n

La partie juridique consiste en la pr\u00e9sentation du r\u00e9gime juridique de la nouvelle entreprise, elle doit servir \u00e0 expliquer et justifier le choix retenu, \u00e0 pr\u00e9senter la r\u00e9partition du capital et des pouvoirs en d\u00e9coulant. <\/p>\n

Enfin il est n\u00e9cessaire d’inclure un sommaire, en d\u00e9but ou en fin de dossier, et une partie documentaire. <\/p>\n

La r\u00e9daction vous recommande les articles suivants :<\/i>
Les \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan<\/i><\/a>.<\/i>
<\/span>Un business plan qui tient la route<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Voyons les \u00e9l\u00e9ment qui constituent un business plan. Il repr\u00e9sente l’image de votre \u00e9tude de projet, tant sur le plan humain, \u00e9conomique, juridique, commercial ou financier. Ci-apr\u00e8s les principales bases de cette \u00e9tude : La pr\u00e9sentation g\u00e9n\u00e9rale Le dossier doit s’ouvrir sur une pr\u00e9sentation br\u00e8ve du projet pour que l’interlocuteur sache imm\u00e9diatement de quoi il est question. […]<\/p>\n","protected":false},"author":1,"featured_media":292124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-292123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nLa 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