{"id":292133,"date":"2014-02-25T16:41:00","date_gmt":"2014-02-25T15:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-dun-franchise-cuisine-equipe-qui-a-connu-plusieurs-franchises-2516"},"modified":"2014-02-25T16:41:00","modified_gmt":"2014-02-25T15:41:00","slug":"interview-dun-franchise-cuisine-equipe-qui-a-connu-plusieurs-franchises-2516","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-dun-franchise-cuisine-equipe-qui-a-connu-plusieurs-franchises-2516","title":{"rendered":"Interview d’un franchis\u00e9 cuisine \u00e9quip\u00e9 qui a connu plusieurs franchises"},"content":{"rendered":"
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<\/a> <\/p>\n
Nicolas Foll, premier franchis\u00e9 du r\u00e9seau SoCoo'c <\/div>\n<\/p><\/div>\n
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AC Franchise : Par quels r\u00e9seaux de franchise \u00eates-vous pass\u00e9 ?<\/h3>\n
Nicolas Foll : Apr\u00e8s une exp\u00e9rience en magasin, j’ai \u00e9t\u00e9 responsable du d\u00e9veloppement du r\u00e9seau Mondial Kit. Puis, j’ai ouvert une <\/b>concession Mobalpa<\/b><\/a> il y a 6 ans<\/b>. Fort de mon exp\u00e9rience chez Mobalpa, j’ai d\u00e9cid\u00e9 il y a environ 2 ans, d’ouvrir un nouveau magasin de cuisines, mais positionn\u00e9 sur l’entr\u00e9e de gamme, pour compl\u00e9ter l’offre de Mobalpa, plut\u00f4t positionn\u00e9 sur le moyen haut de gamme. J’ai commenc\u00e9 par chercher une enseigne qui se d\u00e9veloppait sur ce cr\u00e9neau. Puis, Mobalpa, enseigne du groupe Fournier, m’a fait part de son souhait de cr\u00e9er une enseigne sur ce cr\u00e9neau. J’ai donc d\u00e9cid\u00e9 de rester dans le groupe Fournier, avec lequel la collaboration avait d\u00e9j\u00e0 \u00e9t\u00e9 fructueuse pour Mobalpa, et j’ai ouvert le premier magasin <\/a>SoCoo’c en franchise<\/a> au mois de Juillet 2007. <\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment pensez-vous que les clients per\u00e7oivent Socoo’ c ?<\/h3>\n
NF<\/b> : Je constate que le concept SoCoo’c est clairement per\u00e7u par les clients<\/b>, d\u00e8s leur premi\u00e8re visite. Ils comprennent tout de suite qu’il s’agit d’un concept jeune et entr\u00e9e de gamme. Ils ont une image d’un concept dynamique, actuel et \u00ab tendance \u00bb, et ils appr\u00e9cient la transparence de l’enseigne vis-\u00e0-vis des prix et des produits. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Pour vous, en temps que franchis\u00e9, quels sont les atouts de l’appartenance au r\u00e9seau SoCoo’c ?<\/h3>\n
NF<\/b> : Ce que j’appr\u00e9cie le plus chez SoCoo’c, c’est la fiabilit\u00e9 de l’interlocuteur<\/b>. J’avais l’avantage de conna\u00eetre le franchiseur gr\u00e2ce \u00e0 Mobalpa, ce qui facilite la collaboration. De plus, nous b\u00e9n\u00e9ficions de la puissance d’achat du groupe Fournier et des \u00e9conomies d’\u00e9chelle que cela implique. SoCoo’c offre un concept <\/b>cl\u00e9s en main et accompagne ses franchis\u00e9s dans leur activit\u00e9 en mettant \u00e0 disposition des outils marketing (ILV, ), un service ressources humaines, et en nous aidant dans la mise en place d’op\u00e9rations commerciales. Nous sommes donc tr\u00e8s bien encadr\u00e9s, ce qui permet une r\u00e9elle homog\u00e9n\u00e9it\u00e9 du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment se porte votre activit\u00e9 aujourd’hui ? Rencontrez-vous des difficult\u00e9s ? <\/h3>\n
NF<\/b> : J’ai d\u00e9marr\u00e9 cette activit\u00e9 au mois de Juillet, soit dans une p\u00e9riode normalement calme. Malgr\u00e9 cela, j’ai \u00e9t\u00e9 surpris par le monde qui venait dans le magasin, sans m\u00eame avoir fait de communication ! Je pense que nous avons un tr\u00e8s bon emplacement et que les couleurs de l’enseigne et de la fa\u00e7ade sont tr\u00e8s attractives. Nous sommes d\u00e9j\u00e0 au-dessus des objectifs pr\u00e9visionnels que nous nous \u00e9tions fix\u00e9s. La seule difficult\u00e9 rencontr\u00e9e a \u00e9t\u00e9 de g\u00e9rer le trafic pendant la campagne de lancement du point de vente<\/b> qui a eu lieu au mois de septembre, tellement nous avons accueilli de monde ! Je suis donc tr\u00e8s satisfait ! De plus, le chiffre d’affaires de SoCoo’c r\u00e9pr\u00e9sente un chiffre d’affaires additionnel \u00e0 celui de mon magasin Mobalpa. La client\u00e8le en commun repr\u00e9sente \u00e0 peine 10% et SoCoo’c ne prend pas de parts de march\u00e9 \u00e0 Mobalpa<\/b>. Aujourd’hui, mes deux points de vente touchent donc tous types de budget et je suis devenu un acteur incontournable du secteur de la cuisine sur Brest ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quel est le principal conseil que vous donneriez \u00e0 quelqu’un qui veut devenir franchis\u00e9 dans votre m\u00e9tier? <\/h3>\n
NF<\/b> : <\/b>Le seul conseil que je donnerai \u00e0 un futur franchis\u00e9 est d’avoir le sens du commerce et de savoir s’entourer d’une \u00e9quipe homog\u00e8ne et dynamique.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ITW 17\/12\/2007<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une exp\u00e9rience en magasin, j’ai \u00e9t\u00e9 responsable du d\u00e9veloppement du r\u00e9seau Mondial Kit. Puis, j’ai ouvert une concession Mobalpa il y a 6 ans et j’ai ouvert le premier magasin SoCoo’c en franchise au mois de Juillet 2007.<\/p>\n","protected":false},"author":50,"featured_media":292132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-292133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nInterview d'un franchis\u00e9 cuisine \u00e9quip\u00e9 qui a connu plusieurs franchises<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une exp\u00e9rience en magasin, j'ai \u00e9t\u00e9 responsable du d\u00e9veloppement du r\u00e9seau Mondial Kit. 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