{"id":292186,"date":"2014-01-20T06:41:00","date_gmt":"2014-01-20T05:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-de-e-cigarettes-opportunites-ou-risques-2"},"modified":"2014-01-20T06:41:00","modified_gmt":"2014-01-20T05:41:00","slug":"les-franchises-de-e-cigarettes-opportunites-ou-risques-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-de-e-cigarettes-opportunites-ou-risques-2","title":{"rendered":"Les franchises de e-cigarettes, opportunit\u00e9s ou risques ?"},"content":{"rendered":"
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Avec un paquet de cigarettes classique \u00e0 7 euros, les fumeurs sont de plus en plus nombreux \u00e0 vouloir essayer d\u2019arr\u00eater de fumer.<\/b> Les boutiques de vente de cigarettes \u00e9lectroniques poussent comme des champignons et re\u00e7oivent de plus en plus de clients qui optent pour cette solution afin de stopper l\u2019achat de cigarettes. Mais qu’en sera-t’il des taxes de la r\u00e9glementation, du nombre de concurrents, du s\u00e9rieux des franchiseurs ou conc\u00e9dants ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les boutiques proposant la e-cigarettes et ses accessoires poussent comme des champignons.<\/h3>\n
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Depuis d\u00e9cembre 2013, l\u2019Union Europ\u00e9enne, assure une libert\u00e9 de vente pour les cigarettes \u00e9lectroniques \u00e0 la seule condition de rest\u00e9e interdite aux mineurs.
Depuis deux ans les ouvertures de magasins se multiplient de mani\u00e8re anarchique. Il n’y a pas que des enseignes s\u00e9rieuses. Gare aux effets de mode, gare aux amateurs enthousiastes mais sans moyens financiers. Gare aux cr\u00e9ateurs de r\u00e9seau trop press\u00e9s de faire de l’argent avant que le march\u00e9 ne se retourne.<\/p>\n

Dans la ville de Lille, \u00e0 ce jour, sur la seule rue Gambetta, il y a d\u00e9j\u00e0 6 boutiques alors que c’est une rue qui a du mal \u00e0 trouver sa vocation sur une partie de sa longueur<\/b>. Il y en a 17 dans le centre et ce chiffre risque d\u2019augmenter encore. Alors soyons clairs, les d\u00e9bits de tabac en vendent d\u00e9j\u00e0 et ils en vendront de plus en plus. Quels concepts r\u00e9sisteront ? Il y en aura mais avec quelle diff\u00e9renciation de l’offre ou du service ? Pourquoi se d\u00e9placer chez un sp\u00e9cialiste de la e-cigarette au lieu d’aller dans son point de vente habituel ? Et ces sp\u00e9cialistes pourront-ils durablement \u00eatre dans des emplacements moyens ? Combien vont dispara\u00eetre.<\/p>\n

Nous ne voulons d\u00e9courager personne mais nous sommes inquiets de voir cet enthousiasme non r\u00e9fl\u00e9chi. La franchise est un moyen de r\u00e9ussir en limitant le risque mais dans la e-cigarette, on a l’impression que les cr\u00e9ateurs d’entreprise jouent au loto.<\/b> Nous ne d\u00e9conseillons pas de cr\u00e9er une telle affaire mais nous vous incitons \u00e0 r\u00e9fl\u00e9chir…..sur le march\u00e9, la r\u00e9glementation, la concurrence, le s\u00e9rieux du franchiseur, les emplacements qu’il faudra pour tenir le coup dans quelques ann\u00e9es.<\/b><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un exemple : Arthur Auffranc,<\/b> jeune patron de la boutique Cig\u2019concept \u00e0 Lille,<\/b> a d\u00e9clar\u00e9 dans un journal gratuit de Lille vendre en moyenne une dizaine de e-cigarettes par jour. Dans son point de vente, il prend le temps de conseiller ses clients et de leur faire go\u00fbter toutes les saveurs existantes. Mais il s’inqui\u00e8te du nombre de concurrents qui ouvrent.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour d\u00e9couvrir de plus amples informations sur le secteur, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de <\/i>franchise de cigarettes \u00e9lectroniques<\/i><\/a><\/div>\n
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Avec un paquet de cigarettes classique \u00e0 7 euros, les fumeurs sont de plus en plus nombreux \u00e0 vouloir essayer d\u2019arr\u00eater de fumer. Les boutiques de vente de cigarettes \u00e9lectroniques poussent comme des champignons et re\u00e7oivent de plus en plus de clients qui optent pour cette solution afin de stopper l\u2019achat de cigarettes. Mais qu’en […]<\/p>\n","protected":false},"author":52,"featured_media":292183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes franchises de e-cigarettes, opportunit\u00e9s ou risques ?<\/title>\n<meta name=\"description\" content=\"Avec un paquet de cigarettes classique \u00e0 7 euros, les fumeurs sont de plus en plus nombreux \u00e0 vouloir essayer d\u2019arr\u00eater de fumer. 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