{"id":292188,"date":"2014-01-18T05:56:00","date_gmt":"2014-01-18T04:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-bio-en-restauration-rapide-encore-a-la-peine"},"modified":"2014-01-18T05:56:00","modified_gmt":"2014-01-18T04:56:00","slug":"les-franchises-bio-en-restauration-rapide-encore-a-la-peine","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-bio-en-restauration-rapide-encore-a-la-peine","title":{"rendered":"Les franchises bio en restauration rapide encore \u00e0 la peine"},"content":{"rendered":"
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La tendance va plut\u00f4t, en th\u00e9orie, dans le sens du manger sain. Les m\u00e9dias en parlent souvent, les m\u00e9decins nous alertent, les associations de consommateurs crient au loup et les \u00e9colos montrent parfois de bonnes voies. Les cantines s’y mettent.un peu. Chacun en r\u00eave, mais le fait-on ? Tr\u00e8s logiquement, des enseignes de restauration rapide ont cr\u00e9\u00e9 des concepts et, parfois m\u00eame, tent\u00e9 de d\u00e9velopper des r\u00e9seaux en franchise. Mais la rentabilit\u00e9 des restaurants rapide bio est parfois loin des pr\u00e9visions. Le Bio ne touche pas toutes les couches sociale et peine \u00e0 s\u00e9duire les consommateurs \u00e0 la recherche d’ un prix raisonnable. Pourquoi ?<\/b><\/p>\n

Un exemple. De nombreux franchis\u00e9s Green is better de premi\u00e8re g\u00e9n\u00e9ration ont d\u00e9pos\u00e9 le bilan. Nous en avons parl\u00e9 sur ac-franchise.be et avons re\u00e7u des t\u00e9moignages de leur part. Un membre de l’\u00e9quipe AC Franchise conna\u00eet m\u00eame personnellement un de ces franchis\u00e9s malheureux. Il est souvent expliqu\u00e9 que les co\u00fbts de mati\u00e8re premi\u00e8re sont plus \u00e9lev\u00e9s<\/b> ce qui entra\u00eene des prix de vente touchant surtout les classes ais\u00e9es<\/b> et des salari\u00e9s branch\u00e9s du tertiaire profitant aussi de tickets restaurants.
Mais quelle est la part du co\u00fbt des mati\u00e8res premi\u00e8res dans ces soucis ? <\/b>
Une partie des franchis\u00e9s pense que c’est plut\u00f4t la l\u00e9g\u00e8ret\u00e9 du premier franchiseur<\/b> (il a revendu depuis) qui est responsable. Il existe d’ailleurs une association des franchis\u00e9s m\u00e9contents, coach\u00e9e par un avocat habitu\u00e9 \u00e0 regrouper les m\u00e9contents et une autre association de franchis\u00e9s qui d\u00e9clarent leur satisfaction et qui, elle, vise \u00e0 ne pas p\u00e9naliser la r\u00e9ussite des franchis\u00e9s qui ont choisi de poursuivre et ne veulent pas \u00eatre handicap\u00e9s par le bruit m\u00e9diatique des r\u00e9clamations m\u00e9contents.<\/p>\n

A noter que ces concept trouvent plus facilement place pr\u00e8s des bureaux et centres d’affaires des grandes m\u00e9tropoles fran\u00e7aises avec il est vrai une forte client\u00e8le f\u00e9minine.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un d\u00e9veloppement en franchise pr\u00e9cipit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si les sites parisiens peuvent souvent donner de l’espoir aux concepts un peu chers, la rapidit\u00e9 et le nombre d’enseignes qui se d\u00e9veloppent est peut-\u00eatre en avance sur la croissance de la demande \u00e0 ce niveau de prix. Des franchiseurs amateurs ou trop press\u00e9s d\u00e9cident parfois d’implantations sans v\u00e9ritable \u00e9tude de march\u00e9 local faute d’avoir des pilotes ou m\u00eame des concurrents install\u00e9s dans des villes et des quartiers assez diff\u00e9rents pour servir de base \u00e0 des \u00e9tudes de march\u00e9 et \u00e0 des pr\u00e9visions fiables.<\/p>\n

Chacun comprendra que la r\u00e9ussite d’un restaurant rapide bio avenue Montaigne ou rue du Fbg St Honor\u00e9 est une belle carte de visite mais qu’on ne duplique pas ailleurs en France, la m\u00eame densit\u00e9 de mannequins, de vendeuse qui auraient pu \u00eatre mannequins et de clients ais\u00e9s. <\/p>\n

Alors ne pas se d\u00e9velopper ? Nous ne disons pas cela. Mais faire attention, multiplier les pilotes, pr\u00e9voir des portes de sortie pour les franchis\u00e9s si cela ne marche pas…. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Revoir les concepts et ne pas r\u00eaver<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Manger sain est une r\u00e9elle motivation. Le prix est un vrai frein. Il faut organiser la baisse des prix des mati\u00e8res premi\u00e8res, trouver des produits\/recettes moins chers \u00e0 fabriquer. Une vraie tendance de fond existe mais elle doit s’adapter de mani\u00e8re r\u00e9aliste \u00e0 la restauration rapide et ne pas r\u00eaver que la nouveaut\u00e9 bio suffira \u00e0 faire payer trop cher. Comme les prix du bio ne baisseront pas d’un simple claquement de doigts, la restauration rapide en franchise est potentiellement rentable pour les concepts qui savent innover et r\u00e9pondre \u00e0 une vraie demande de diversification et d’originalit\u00e9 raisonnable. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La tendance va plut\u00f4t, en th\u00e9orie, dans le sens du manger sain. Les m\u00e9dias en parlent souvent, les m\u00e9decins nous alertent, les associations de consommateurs crient au loup et les \u00e9colos montrent parfois de bonnes voies. Les cantines s’y mettent.un peu. Chacun en r\u00eave, mais le fait-on ? Tr\u00e8s logiquement, des enseignes de restauration rapide ont […]<\/p>\n","protected":false},"author":42,"featured_media":291347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes franchises bio en restauration rapide encore \u00e0 la peine<\/title>\n<meta name=\"description\" content=\"La tendance va plut\u00f4t, en th\u00e9orie, dans le sens du manger sain. 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