{"id":292195,"date":"2014-01-13T06:48:00","date_gmt":"2014-01-13T05:48:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lenseigne-pret-a-ouvrir-des-franchises-en-europe"},"modified":"2014-01-13T06:48:00","modified_gmt":"2014-01-13T05:48:00","slug":"lenseigne-pret-a-ouvrir-des-franchises-en-europe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lenseigne-pret-a-ouvrir-des-franchises-en-europe","title":{"rendered":"L’enseigne pr\u00eat \u00e0 ouvrir des franchises en Europe"},"content":{"rendered":"
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La marque am\u00e9ricaine sp\u00e9cialis\u00e9e dans le caf\u00e9 vient d\u2019inaugur\u00e9e son 2 000\u00e8me point de vente<\/b>. O\u00f9 ? En Europe mais le plus original est qu\u2019elle s\u2019est install\u00e9e au sein d\u2019un train. Celui-ci relie Gen\u00e8ve \u00e0 Saint-Gall en Suisse. R\u00e9alisant des chiffres assez satisfaisants dans les autres continents, l\u2019enseigne est confront\u00e9 \u00e0 un recul de ses performances en Europe. A l\u2019instar des Royaume-Unis o\u00f9 elle s\u2019est d\u00e9velopp\u00e9e en Franchise, Starbucks coffee<\/a>  veut renouveler l\u2019exp\u00e9rience sur le reste de L\u2019Europe. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Starbucks prend le train de l\u2019innovation<\/h3>\n
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Le Vieux Continent est le mauvais \u00e9l\u00e8ve du r\u00e9seau lorsque que Starbuck Coffee compare les r\u00e9sultats obtenus \u00e0 la fin Septembre sur les autres continents. En poste depuis 6 mois, Kris Engskov est le nouveau Pr\u00e9sident de Starbucks pour l\u2019Europe, le Moyen-Orient et L\u2019Afrique. Il se donne comme objectifs d’arriver \u00e0 redresser la marge op\u00e9rationnelle du groupe en Europe.  <\/p>\n

Pour la 2 000 \u00e9me ouverture l\u2019enseigne a innov\u00e9. C\u2019est en Suisse, premier pays europ\u00e9en \u00e0 accueillir Starbucks, qu\u2019elle d\u00e9cide de chambouler son concept initial. Elle d\u00e9cide d\u2019investir un wagon am\u00e9nag\u00e9 par ses soins sur la ligne Gen\u00e8ve et Saint-Gall. Maintenant la franchise de caf\u00e9 veut s\u2019installer sur les rails dans tout le pays.<\/b><\/p>\n<\/div>\n

C\u00f4t\u00e9 innovation, l\u2019enseigne veut s\u2019adresser aux entreprises en mettant \u00e0 leur disposition un \u00ab corner caf\u00e9 \u00bb avec des distributeurs automatiques de caf\u00e9s. D\u00e9j\u00e0 11 pays europ\u00e9ens sont en lice pour accueillir ce nouveau concept qui sera mis en place avec l\u2019aide de la soci\u00e9t\u00e9 Selecta. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Starbucks veut recourir \u00e0 la franchise pour se d\u00e9velopper en France<\/h3>\n
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L\u2019enseigne a ouvert 200 point de vente en 2013 dont les deux tiers avec des partenaires franchis\u00e9s. Pour l\u2019ann\u00e9e \u00e0 venir, Starbucks table sur le m\u00eame nombre d\u2019ouverture avec les trois quart en franchise ou en licence de marque. Chez nos voisins anglo-saxons, l’enseigne se d\u00e9veloppe en franchise. Elle veut reproduire ce sch\u00e9ma en France en recrutant des franchis\u00e9s sur l\u2019Hexagone pour l\u2019ouverture de nouveaux points de vente Starbucks.<\/b><\/p>\n<\/div>\n
En Europe, les lieux d\u2019implantation privil\u00e9gi\u00e9s restent les gares, les a\u00e9roports, les aires d\u2019autoroutes, les grands magasins et pourquoi pas les trains \u00e9galement. <\/p>\n

N’h\u00e9sitez pas \u00e0 consulter les r\u00e9seaux de franchise de caf\u00e9<\/a> qui recrutent et regardez aussi de nombreuses <\/span>vid\u00e9os sur les franchises de restauration \u00e0 th\u00e8me<\/a>.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La marque am\u00e9ricaine sp\u00e9cialis\u00e9e dans le caf\u00e9 vient d\u2019inaugur\u00e9e son 2 000\u00e8me point de vente. O\u00f9 ? En Europe mais le plus original est qu\u2019elle s\u2019est install\u00e9e au sein d\u2019un train. Celui-ci relie Gen\u00e8ve \u00e0 Saint-Gall en Suisse. R\u00e9alisant des chiffres assez satisfaisants dans les autres continents, l\u2019enseigne est confront\u00e9 \u00e0 un recul de ses […]<\/p>\n","protected":false},"author":48,"featured_media":292194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-292195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nL'enseigne pr\u00eat \u00e0 ouvrir des franchises en Europe<\/title>\n<meta name=\"description\" content=\"La marque am\u00e9ricaine sp\u00e9cialis\u00e9e dans le caf\u00e9 vient d\u2019inaugur\u00e9e son 2 000\u00e8me point de vente. 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