{"id":292211,"date":"2014-01-09T00:36:00","date_gmt":"2014-01-08T23:36:00","guid":{"rendered":"https:\/\/ac-franchise.be\/conference-comment-faire-son-etude-de-marche-2251"},"modified":"2014-01-09T00:36:00","modified_gmt":"2014-01-08T23:36:00","slug":"conference-comment-faire-son-etude-de-marche-2251","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/conference-comment-faire-son-etude-de-marche-2251","title":{"rendered":"Conf\u00e9rence : comment faire son \u00e9tude de march\u00e9"},"content":{"rendered":"
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Quel est le meilleur emplacement pour mon activit\u00e9 ? Comment d\u00e9terminer ma zone de chalandise ? Qui sont mes concurrents ? Qui sont mes clients ? O\u00f9 sont-ils implant\u00e9s ?\u00a0L’\u00e9tude de march\u00e9 permet au porteur de projet d’avoir des r\u00e9ponses claires et concises \u00e0 toutes ces questions, d’identifier l’environnement de son march\u00e9, d’estimer ses co\u00fbts ainsi que son chiffre d\u2019affaires pr\u00e9visionnel, de\u00a0cr\u00e9dibiliser sa d\u00e9marche aupr\u00e8s de ses partenaires…<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Etude de march\u00e9, comment proc\u00e9der ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est essentiel avant de cr\u00e9er son entreprise, de proc\u00e9der \u00e0 une \u00e9tude de march\u00e9<\/strong> afin de r\u00e9duire les risques d’\u00e9chec. Cette derni\u00e8re peut \u00eatre men\u00e9e par l’entrepreneur lui-m\u00eame ou par un cabinet sp\u00e9cialis\u00e9. Dans tous les cas, une bonne \u00e9tude de march\u00e9 doit prendre en consid\u00e9ration plusieurs \u00e9l\u00e9ments tels que l’emplacement, l’analyse de la client\u00e8le, les co\u00fbts, l’identification des concurrents, les tendances du march\u00e9…<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ecometude<\/a>\u00a0–\u00a0agence marketing d’\u00e9tude de march\u00e9 cr\u00e9\u00e9e en 2008 – s’adresse \u00e0 tous ceux qui ont d\u00e9cid\u00e9 de se lancer dans la cr\u00e9ation ou la reprise d\u2019une entreprise.\u00a0<\/span>La soci\u00e9t\u00e9 vous pr\u00e9sente via cette conf\u00e9rence vid\u00e9o la m\u00e9thodologie pour r\u00e9aliser une bonne \u00e9tude de march\u00e9 dans le secteur de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vid\u00e9o r\u00e9alis\u00e9e lors du salon Cr\u00e9er\u00a0<\/span>Lille 2010<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quel est le meilleur emplacement pour mon activit\u00e9 ? Comment d\u00e9terminer ma zone de chalandise ? Qui sont mes concurrents ? Qui sont mes clients ? O\u00f9 sont-ils implant\u00e9s ?\u00a0L’\u00e9tude de march\u00e9 permet au porteur de projet d’avoir des r\u00e9po…<\/p>\n","protected":false},"author":1,"featured_media":292210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[149],"class_list":["post-292211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-faire-une-etude-de-marche","entry","has-media"],"acf":[],"yoast_head":"\nConf\u00e9rence : comment faire son \u00e9tude de march\u00e9<\/title>\n<meta name=\"description\" content=\"Quel est le meilleur emplacement pour mon activit\u00e9 ? 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