{"id":292215,"date":"2014-01-08T00:36:00","date_gmt":"2014-01-07T23:36:00","guid":{"rendered":"https:\/\/ac-franchise.be\/jean-samper-interviewe-par-la-voix-du-nord-2119"},"modified":"2019-09-06T07:51:13","modified_gmt":"2019-09-06T06:51:13","slug":"jean-samper-interviewe-par-la-voix-du-nord-2119","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/jean-samper-interviewe-par-la-voix-du-nord-2119","title":{"rendered":"Jean Samper, interview\u00e9 par la Voix du Nord"},"content":{"rendered":"
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Interview\u00e9 par la Voix du Nord fin 2013, Jean Samper, directeur de AC Franchise<\/a> revenait sur les fondamentaux de la franchise en France<\/b>. Il donnait notamment les raisons qui poussent les entrepreneurs \u00e0 choisir la franchise, pr\u00e9sentait les grandes \u00e9tapes \u00e0 suivre pour devenir franchis\u00e9 et citait les quelques erreurs \u00e0 \u00e9viter pour se lancer dans cette belle aventure entrepreneuriale.<\/p>\n

Nous vous livrons ci-apr\u00e8s un r\u00e9sum\u00e9 du contenu de cette interview destin\u00e9 \u00e0 rappeler quelques bases aux lecteurs du grand quotidien nordiste.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les cr\u00e9ateurs d\u2019entreprise, de plus en plus rationnels, se tournent vers la franchise<\/h3>\n
Si compte tenu du contexte \u00e9conomique difficile, monter sa propre affaire s\u2019apparente souvent \u00e0 un parcours du combattant, avec des contraintes financi\u00e8re et administratives de plus en plus lourdes, \u00ab\u00a0la franchise<\/b>, explique Jean Samper dans son interview \u00e0 la Voix du Nord, permet \u00e0 un ind\u00e9pendant de se mettre \u00e0 son compte tout en b\u00e9n\u00e9ficiant de la synergie d\u2019un r\u00e9seau existant<\/b>.\u00a0\u00bb Clairement, les cr\u00e9ateurs d\u2019entreprise ont chang\u00e9 et sont devenus de plus en plus rationnels. C\u2019est v\u00e9ritablement un choix qui se fait apr\u00e8s m\u00fbre r\u00e9flexion et une bonne visibilit\u00e9 sur le r\u00e9seau choisi. Une raison qui explique que les grandes cha\u00eenes sont aujourd\u2019hui pl\u00e9biscit\u00e9es. Et le responsable d\u2019AC Franchise de rappeler que franchiseur et franchis\u00e9 sont li\u00e9s par un contrat. Si d\u2019un c\u00f4t\u00e9, Le franchis\u00e9 doit respecter la strat\u00e9gie commerciale du franchiseur, les standards de qualit\u00e9, l\u2019\u00e9volution du concept… De l\u2019autre, le franchis\u00e9 au aussi des devoirs comme celui de r\u00e9tribuer le franchiseur via un droit d\u2019entr\u00e9e et des marges sur les produits vendus (royalties).<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelles questions se poser avant de se lancer et quelles erreurs \u00e9viter ?<\/h3>\n
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Si bien s\u00fbr il faut bien analyser les r\u00e9seaux de franchise avant de faire son choix, Jean Samper insiste sur le fait qu\u2019il est aussi n\u00e9cessaire \u00ab\u00a0d\u2019entrer dans une phase d\u2019introspection\u00a0\u00bb<\/b>. A tous les candidats \u00e0 la franchise, il conseille de se poser les questions suivantes\u00a0: de quelles comp\u00e9tences ai-je besoin pour r\u00e9ussir ?, que suis-je capable d\u2019apprendre seul ? Ce n\u2019est qu\u2019apr\u00e8s \u00e7a que le futur entrepreneur pourra trouver un juste \u00e9quilibre entre les apports du franchiseur et les comp\u00e9tences acquises du franchis\u00e9 et pourra se poser la question cruciale du local. Et quand on demande au professionnel les erreurs \u00e0 ne pas commettre et des pi\u00e8ges \u00e0 \u00e9viter, il parle surtout des effets de mode – on se souvient du bonbon il y a dix ans ou du lavage \u00e9cologique des v\u00e9hicules aujourd\u2019hui \u2013 mais aussi des dispositions fiscales \u00e9ph\u00e9m\u00e8res qui peuvent fausser la donne au bout de quelques mois.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Interview\u00e9 par la Voix du Nord fin 2013, Jean Samper, directeur de AC Franchise revenait sur les fondamentaux de la franchise en France. Il donnait notamment les raisons qui poussent les entrepreneurs \u00e0 choisir la franchise, pr\u00e9sentait les grandes \u00e9tapes \u00e0 suivre pour devenir franchis\u00e9 et citait les quelques erreurs \u00e0 \u00e9viter pour se lancer dans cette belle aventure entrepreneuriale.<\/p>\n","protected":false},"author":40,"featured_media":292214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-292215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nJean Samper, interview\u00e9 par la Voix du Nord<\/title>\n<meta name=\"description\" content=\"Interview\u00e9 par la Voix du Nord fin 2013, Jean Samper, directeur de AC Franchise revenait sur les fondamentaux de la franchise en France. 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