{"id":292232,"date":"2014-01-02T01:26:00","date_gmt":"2014-01-02T00:26:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-franchise-en-restauration-doit-avant-tout-etre-un-bon-manager"},"modified":"2014-01-02T01:26:00","modified_gmt":"2014-01-02T00:26:00","slug":"un-franchise-en-restauration-doit-avant-tout-etre-un-bon-manager","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-franchise-en-restauration-doit-avant-tout-etre-un-bon-manager","title":{"rendered":"Un franchis\u00e9 en restauration doit avant tout \u00eatre un bon manager"},"content":{"rendered":"
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Que ce soit en formule classique ou en restauration rapide, il vous faudra travailler avec des \u00e9quipes qui seront les premiers vecteurs de votre activit\u00e9 aupr\u00e8s du client. <\/p>\n

Si vous optez pour une formule traditionnelle, avec service \u00e0 table, le contact client sera renforc\u00e9 par rapport \u00e0 la vente \u00e0 emporter. Dans les formules \u00e0 emporter ou livr\u00e9es \u00e0 domicile, si la fid\u00e9lit\u00e9 du consommateur reste un facteur de r\u00e9ussite, la relation client y est moins fondamentale. Dans ce type de point de vente, la rapidit\u00e9 est le crit\u00e8re dominant pour le service en \u00a0\u00bb drive \u00a0\u00bb au conducteur automobile ou par livraison \u00e0 domicile. Les franchises Pizza Hut<\/a> et Pizza Sprint<\/a> proposent ce type de service. Mais attention \u00e0 ne pas oublier le sourire, la politesse, l’attention…<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les enseignes sont nombreuses sur le territoire fran\u00e7ais.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’animation d’\u00e9quipe est donc diff\u00e9rente suivant ces deux formules de restauration :<\/strong>\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Pour le service \u00e0 table <\/strong>: il s’agit th\u00e9oriquement, si c’est un restaurant assez haut de gamme, d’un personnel form\u00e9 \u00e0 une relation client soign\u00e9e, personnalis\u00e9e<\/strong>, qui saura proposer les menus th\u00e9matiques correctement. Les consommateurs fran\u00e7ais sont devenus des adeptes de gastronomies plus diversifi\u00e9es et se laissent aller \u00e0 la d\u00e9couverte de nouveaux produits, pour peu que l’on sache bien leur en parler. Ils consommeront davantage s’ils sont bien conseill\u00e9s et deviendront des clients fid\u00e8les de telle ou telle enseigne. Mais reconnaissons que le plus souvent le service est \u00ab\u00a0exp\u00e9di\u00e9\u00a0\u00bb, h\u00e9las.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On sait malheureusement que la p\u00e9nurie de personnel demeure dans le secteur, aussi le patron doit-il lui aussi avoir de bons crit\u00e8res de recrutement et savoir garder durablement son personnel <\/strong>gr\u00e2ce \u00e0 ses qualit\u00e9s de relations humaines. Donner le sourire \u00e0 ses serveurs est plus rentable que de les m\u00e9priser et n’emp\u00eache nullement d’exiger le meilleur; au contraire cela le permet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Du c\u00f4t\u00e9 de la restauration rapide, la situation est diff\u00e9rente, ici il s’agit d’avantage d’assurer une bonne animation d’\u00e9quipe, avec beaucoup de jeunes en CDD ou en temps partiel. Le planning reste l’outil principal du gestionnaire. Le bouche \u00e0 oreille fonctionne autant sur la qualit\u00e9 des produits que sur celle du management de la qualit\u00e9, de la relation client et de la file d’attente. Le chef d’\u00e9quipe doit \u00eatre particuli\u00e8rement \u00e0 l’\u00e9coute et pr\u00f4ner la rigueur dans le travail, il a un r\u00f4le de coach. Les fast food sont souvent implant\u00e9s dans des zones urbaines et les \u00e9quipes sont le reflet de la client\u00e8le. Les horaires d’ouverture sont particuli\u00e8rement larges et n\u00e9cessitent des relais bien calcul\u00e9s. Les managers font l’ouverture, la fermeture, v\u00e9rifient la qualit\u00e9 des produits, encadrent les \u00e9quipiers. Parmi les enseignes de restauration rapide, on retrouve la franchise Subway<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En g\u00e9n\u00e9ral il s’agit de franchises cl\u00e9 en main <\/strong>: tout est fourni par le franchiseur, de l’am\u00e9nagement du commerce au produit vendu. Le franchis\u00e9 b\u00e9n\u00e9ficie d’une notori\u00e9t\u00e9 nationale, voire internationale. De ce fait les droits d’entr\u00e9e sont relativement importants, sauf pour des points de vente plus restreints tels une sandwicherie ou une boulangerie int\u00e9gr\u00e9e dans un centre commercial. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Que ce soit en formule classique ou en restauration rapide, il vous faudra travailler avec des \u00e9quipes qui seront les premiers vecteurs de votre activit\u00e9 aupr\u00e8s du client.  Si vous optez pour une formule traditionnelle, avec service \u00e0 table, le contact client sera renforc\u00e9 par rapport \u00e0 la vente \u00e0 emporter. Dans les formules \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":292233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nUn 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