{"id":292235,"date":"2014-01-01T22:21:00","date_gmt":"2014-01-01T21:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-et-le-transfert-du-savoir-faire"},"modified":"2014-01-01T22:21:00","modified_gmt":"2014-01-01T21:21:00","slug":"la-franchise-et-le-transfert-du-savoir-faire","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-et-le-transfert-du-savoir-faire","title":{"rendered":"La franchise et le transfert du savoir-faire"},"content":{"rendered":"
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Parmi les obligations des franchiseurs envers leurs franchis\u00e9s, le transfert du savoir-faire appara\u00eet comme l’engagement n\u00b0 1.<\/b> Il n\u00e9cessite assistance et formation.<\/p>\n

Cette assistance doit \u00eatre r\u00e9elle et ne doit pas se limiter aux nouveaux franchis\u00e9s Un savoir-faire \u00e9volue, se renouvelle et m\u00e9rite d’\u00eatre explicit\u00e9 clairement aux franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les outils utilis\u00e9s ?<\/strong><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ils sont nombreux et souvent efficaces quand ils sont bien adapt\u00e9s au coeur du m\u00e9tier du franchis\u00e9 : des commissions et groupes de travail, des conventions, des comit\u00e9s consultatifs, un journal interne, une association de franchis\u00e9s mais ces outils ne seront rien sans une bonne formation initiale appuy\u00e9e sur un manuel de formation issu de l’exp\u00e9rience. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tous les bons r\u00e9seaux d’une certaine taille ont \u00e9galement mis en place des animateurs dont le r\u00f4le est de conseiller le franchis\u00e9 sur toutes les questions li\u00e9es au m\u00e9tier, au concept et aux process. Ils peuvent \u00e9galement \u00e9mettre des recommandations sur des techniques de vente ou de merchandising, etc… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais attention \u00e0 ne pas basculer dans l’ing\u00e9rence : si le franchis\u00e9 a droit \u00e0 \u00eatre form\u00e9, inform\u00e9 il ne doit pas \u00eatre \u00ab assist\u00e9 \u00bb. La franchise, en tant que syst\u00e8me collaboratif doit garantir l’ind\u00e9pendance de son franchis\u00e9. Marc Lanciaux, avocat sp\u00e9cialiste de la franchise, membre du Coll\u00e8ge des experts de la FFF, en d\u00e9finit d’ailleurs les limites : \u00ab L’assistance signifie que le franchiseur a un r\u00f4le de surveillance et de recommandations mais pas au-del\u00e0. \u00bb<\/p>\n

Articles compl\u00e9mentaires :<\/i>
La d\u00e9finition du savoir faire en franchise et comment le prot\u00e9ger<\/a>.<\/i>
Le savoir faire : une n\u00e9cessit\u00e9 l\u00e9gale pour la franchise<\/a>.<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vu dans l’Express Hors S\u00e9rie <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Parmi les obligations des franchiseurs envers leurs franchis\u00e9s, le transfert du savoir-faire appara\u00eet comme l’engagement n\u00b0 1. Il n\u00e9cessite assistance et formation. Cette assistance doit \u00eatre r\u00e9elle et ne doit pas se limiter aux nouveaux franchis\u00e9s Un savoir-faire \u00e9volue, se renouvelle et m\u00e9rite d’\u00eatre explicit\u00e9 clairement aux franchis\u00e9s. Les outils utilis\u00e9s ? Ils sont nombreux […]<\/p>\n","protected":false},"author":1,"featured_media":292236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,142],"class_list":["post-292235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise et le transfert du savoir-faire<\/title>\n<meta name=\"description\" content=\"Parmi les obligations des franchiseurs envers leurs franchis\u00e9s, le transfert du savoir-faire appara\u00eet comme l'engagement n\u00b0 1. 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