{"id":292241,"date":"2014-01-01T06:00:00","date_gmt":"2014-01-01T05:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/entretien-avec-stephane-remy-responsable-developpement-2"},"modified":"2014-01-01T06:00:00","modified_gmt":"2014-01-01T05:00:00","slug":"entretien-avec-stephane-remy-responsable-developpement-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/entretien-avec-stephane-remy-responsable-developpement-2","title":{"rendered":"Entretien avec St\u00e9phane R\u00e9my, Responsable d\u00e9veloppement"},"content":{"rendered":"
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Asian Auto Parts est un concept n\u00e9 du constat qu’il est tr\u00e8s compliqu\u00e9 de trouver des pi\u00e8ces pour les v\u00e9hicules asiatiques. L’entretien de ces v\u00e9hicules est complexe pour les r\u00e9seaux traditionnels.<\/b>
Asian Auto Parts r\u00e9ussit \u00e0 se positionner… et se d\u00e9veloppe en franchise depuis 2011. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pouvez-vous expliquer ce concept de centre auto sp\u00e9cialis\u00e9 ?<\/h3>\n
Notre concept est novateur dans le sens o\u00f9 trois m\u00e9tiers sont rassembl\u00e9s sous un m\u00eame toit<\/b>. D’abord, le magasin de pi\u00e8ces d\u00e9tach\u00e9es et accessoires <\/b>o\u00f9 l’on trouve des produits de premi\u00e8re n\u00e9cessit\u00e9 (balais d’essuie-glace, batteries, bougies et filtres…);  ensuite l’atelier d’entretien et de r\u00e9paration (<\/b>m\u00e9canique g\u00e9n\u00e9rale); enfin l’espace de vente de v\u00e9hicules neufs et d’occasions. <\/b>Nous nous d\u00e9marquons des autres acteurs du march\u00e9 \u00e0 la fois par l’\u00e9tendue de notre gamme de services<\/b> mais aussi par notre hyper sp\u00e9cialisation et une connaissance technique des v\u00e9hicules de marque japonaise et cor\u00e9enne<\/b>. 
Aujourd’hui, nous sommes les seuls sur ce cr\u00e9neau<\/b>. D\u00e8s l’arrive\u00e9e des voitures chinoises sur le march\u00e9, nous serons pr\u00eats \u00e0 proposer pi\u00e8ces et entretien.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur quelles forces particuli\u00e8res vous appuyez-vous pour vous d\u00e9velopper ?<\/h3>\n
Nous avons une v\u00e9ritable expertise sur notre secteur d’activit\u00e9. Par exemple, nous avons les bons contacts pour obtenir des prix inf\u00e9rieurs \u00e0 ceux des concessionnaires classiques. De plus, la qualit\u00e9 des pi\u00e8ces que nous proposons est sup\u00e9rieure  celle que l’on trouve habituellement dans le commerce. : elle respecte les cahiers des charges des marques. Nos clients b\u00e9n\u00e9ficient ainsi d’un gage de s\u00e9curit\u00e9 non n\u00e9gligeables et une Garantie Constructeur pr\u00e9serv\u00e9e. Actuellement, nous sommes ur un march\u00e9 en pleine croissance et repr\u00e9sentonsla seule alternative au monopole constructeur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelles sont vos ambitions ?<\/h3>\n
Nous venons d’ouvrir un centre Auto \u00e0 La Rochelle et avons des projets d’ouverture \u00e0 Bordeaux et en Ile-de-France.
Notre objectif est de constituer un r\u00e9seau de 50 franchis\u00e9s d’ici 5 ans<\/b> dont 50 % \u00e0 l’\u00e9tranger. Des candidats sont int\u00e9ress\u00e9s pour mettre en place des Master Franchises au Maghreb et en Suisse.
Notre objectif est d’attirer des franchis\u00e9s ayant d\u00e9j\u00e0 travaill\u00e9 dans une concession automobile de marque asiatique <\/b>afin d’\u00eatre imm\u00e9diatement op\u00e9rationnels. Quand des ind\u00e9pendants perdent leur enseige, faute de taille suffisante pour la marque, ils s’int\u00e9ressent \u00e0 Asian Auto Parts qui leur propose une solution qui  va dans le sens de leur m\u00e9tier. 
D’ailleurs, on vient d’apprendre que Chevrolet devrait quitter l’Europe \u00e0 partir de 2015 : on compte bien accueillir ces concessionnaires dans notre r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment soutenez-vous les futurs franchis\u00e9s et ceux d\u00e9j\u00e0 en place ?<\/h3>\n
Notre concept est \u00ab\u00a0cl\u00e9 en main\u00a0\u00bb<\/b>. Ensuite, on s’adapte en fonction du lieu. Le futur franchis\u00e9 b\u00e9n\u00e9ficie de trois semaines de formation<\/b>, au si\u00e8ge de Noyelles-Godault dans le Pas-de-Calais. 
Tous les sujets sont abord\u00e9s, qu’ils soient techniques, financiers ou commerciaux. Nous d\u00e9veloppons aussi un marketing de plus en plus efficace, renforc\u00e9 par la pr\u00e9sence du franchiseur sur le terrain.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Asian Auto Parts est un concept n\u00e9 du constat qu’il est tr\u00e8s compliqu\u00e9 de trouver des pi\u00e8ces pour les v\u00e9hicules asiatiques. L’entretien de ces v\u00e9hicules est complexe pour les r\u00e9seaux traditionnels.Asian Auto Parts r\u00e9ussit \u00e0 se positionner… et se d\u00e9veloppe en franchise depuis 2011. Pouvez-vous expliquer ce concept de centre auto sp\u00e9cialis\u00e9 ? Notre concept […]<\/p>\n","protected":false},"author":37,"featured_media":292237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nEntretien avec St\u00e9phane R\u00e9my, Responsable d\u00e9veloppement<\/title>\n<meta name=\"description\" content=\"Asian Auto Parts est un concept n\u00e9 du constat qu'il est tr\u00e8s compliqu\u00e9 de trouver des pi\u00e8ces pour les v\u00e9hicules asiatiques. 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