{"id":292250,"date":"2013-12-21T16:31:00","date_gmt":"2013-12-21T15:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-restauration-rapide-poursuit-son-developpement-en-asie"},"modified":"2019-09-19T09:47:30","modified_gmt":"2019-09-19T08:47:30","slug":"la-franchise-de-restauration-rapide-poursuit-son-developpement-en-asie","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-restauration-rapide-poursuit-son-developpement-en-asie","title":{"rendered":"La franchise de restauration rapide poursuit son d\u00e9veloppement en Asie"},"content":{"rendered":"
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Apr\u00e8s la Cor\u00e9e du Sud et la Chine, Groupe Le Duff s\u2019attaque, via son enseigne Brioche Dor\u00e9e, \u00e0 un autre grand pays d\u2019Asie : le Japon.<\/b> Un premier \u00e9tablissement en franchise verra le jour en f\u00e9vrier 2014 \u00e0 Yokohama et amorcera une longue s\u00e9rie d\u2019ouvertures, au moins 105 dans les 10 prochaines ann\u00e9es, tel que le pr\u00e9voit l\u2019accord conclu avec la chaine de restaurants Pronto, pour un volume d\u2019affaires global estim\u00e9 \u00e0 100 millions d\u2019euros.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nouveau point de vente \u00e0 Yokohama au Japon<\/h3>\n
La restauration rapide \u00e0 la mode fran\u00e7aise est en forte expansion sur le continent asiatique<\/b>. Dernier \u00e9v\u00e9nement significatif en date : l\u2019ouverture en f\u00e9vrier 2014 \u00e0 Yokohama du premier \u00e9tablissement Brioche Dor\u00e9e sur le territoire japonais. Une ouverture qui devrait \u00eatre rapidement suivie d\u2019autres dans les dix ann\u00e9es \u00e0 venir puisque ce ne sont pas moins de 105 \u00e9tablissements qui devraient voir le jour selon le partenariat conclu avec la chaine de restaurants Pronto, filiale de Suntory, un groupe qui a notamment rachet\u00e9 le groupe Orangina Schweppes en 2009.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 de Brioche Dor\u00e9e se l\u00e8ve \u00e0 l\u2019est<\/h3>\n
Cette premi\u00e8re pierre du programme d\u2019expansion au pays du soleil levant est un message fort adress\u00e9 au march\u00e9 asiatique. D\u2019abord parce que le Japon repr\u00e9sente le 19e march\u00e9 \u00e0 l\u2019\u00e9tranger pour Le Duff <\/b>et parce que l\u2019ouverture de cette enseigne Brioche Dor\u00e9e fait en effet \u00e9chos aux annonces de d\u00e9veloppement de 80 unit\u00e9s en Cor\u00e9e du Sud et 90 en Chine dans la prochaine d\u00e9cennie. En tout ce ne sont pas moins de 1000 restaurants qui sont pr\u00e9vus d\u2019ici \u00e0 5 ans dans cette partie du monde, en fonction des alliances qui sont en train d\u2019\u00eatre n\u00e9goci\u00e9es.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un groupe pr\u00e9sent mondialement<\/h3>\n
L\u2019offensive commerciale de Le Duff se poursuit \u00e9galement  \u00e0 l\u2019ouest<\/b>, sur le territoire am\u00e9ricain qui est devenu en \u00e0 peine deux ann\u00e9es le premier march\u00e9 du groupe, avec l\u2019acquisition de l\u2019enseigne de bagels Bruegger\u2019s, les caf\u00e9s-boulangeries Timothy\u2019s Coffee  et la cha\u00eene de restaurants Mimi\u2019s Caf\u00e9. Les Etats-Unis repr\u00e9sentent d\u00e9sormais 41 % du volume d\u2019affaires de Le Duff, contre 38 %  en France. Le march\u00e9 hexagonal n\u2019est pas pour autant oubli\u00e9 puisque l\u2019ouverture d\u2019une premi\u00e8re enseigne Bruegger\u2019s est pr\u00e9vue \u00e0 Rennes.<\/p>\n

Vu dans le Echos du 29 novembre 2013<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Si le march\u00e9 de la restauration rapide vous int\u00e9resse, nous vous invitons \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise de restauration rapide<\/a> qui recrutent et \u00e0 visionner aussi de nombreuses vid\u00e9os sur les franchises de restauration rapide<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s la Cor\u00e9e du Sud et la Chine, Groupe Le Duff s\u2019attaque, via son enseigne Brioche Dor\u00e9e, \u00e0 un autre grand pays d\u2019Asie : le Japon. Un premier \u00e9tablissement en franchise verra le jour en f\u00e9vrier 2014 \u00e0 Yokohama et amorcera une longue s\u00e9rie d\u2019ouvertures, au moins 105 dans les 10 prochaines ann\u00e9es, tel que le […]<\/p>\n","protected":false},"author":40,"featured_media":292248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-292250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise de restauration rapide poursuit son d\u00e9veloppement en Asie<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s la Cor\u00e9e du Sud et la Chine, Groupe Le Duff s\u2019attaque, via son enseigne Brioche Dor\u00e9e, \u00e0 un autre grand pays d\u2019Asie : le Japon. 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