{"id":292293,"date":"2013-11-15T15:07:00","date_gmt":"2013-11-15T14:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-jean-samper-pour-entreprises-magazine-en-tunisie-6083"},"modified":"2013-11-15T15:07:00","modified_gmt":"2013-11-15T14:07:00","slug":"interview-de-jean-samper-pour-entreprises-magazine-en-tunisie-6083","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-jean-samper-pour-entreprises-magazine-en-tunisie-6083","title":{"rendered":"Interview de Jean Samper pour Entreprises Magazine en Tunisie"},"content":{"rendered":"
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Interview de Jean Samper, Fondateur de ac-franchise.be r\u00e9alis\u00e9e par Nabil Allani pour Entreprises Magazine, p\u00e9riodique tunisien.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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1) AC FRANCHISE a ouvert \u00e0 Tunis. Dans quel but et pourquoi maintenant ?<\/h3>\n
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Je me suis toujours senti attir\u00e9 et concern\u00e9 par le Maghreb. Je fais partie des euro-m\u00e9diterran\u00e9ens convaincus, de ceux qui pensent que les grecs, les carthaginois et les romains ont forg\u00e9 un socle commun plus important que les dissensions n\u00e9es des luttes pour la domination momentan\u00e9e de tel ou tel groupe. Nos histoires se sont mutuellement crois\u00e9es, entrechoqu\u00e9es parfois mais surtout enrichies. Nous devons travailler davantage ensemble, tunisiens et fran\u00e7ais sont compl\u00e9mentaires dans la mondialisation.\u00a0<\/p><\/div>\n
La d\u00e9marche d\u2019AC Franchise concerne le Maghreb dans son ensemble<\/b>. Nous avons mis\u00e9 sur le moyen terme. Nous sommes int\u00e9ress\u00e9s par pr\u00e8s de 80 millions d\u2019habitants r\u00e9partis dans trois pays appel\u00e9s \u00e0 cro\u00eetre plus vite que le march\u00e9 fran\u00e7ais. Trois pays o\u00f9 tout est encore \u00e0 faire ou presque en mati\u00e8re de\u00a0\u00a0franchise.<\/div>\n
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En 2009 la loi sur la modernisation du commerce et la franchise et l\u2019organisation du\u00a0premier salon de la franchise<\/a>\u00a0par la CCI de Tunis ont cr\u00e9\u00e9\u00a0le bon moment pour une implantation. Nous avons particip\u00e9 \u00e0 ce salon, j\u2019y ai donn\u00e9 plusieurs conf\u00e9rences sur la franchise mais nous avons surtout cr\u00e9\u00e9 AC Franchise Tunisie<\/a>, le portail de la franchise en Tunisie, avec pour objectif de d\u00e9velopper la connaissance de la franchise en Tunisie et de faciliter la mise en relation des franchiseurs et des futurs franchis\u00e9s. Ce portail sera consid\u00e9rablement remani\u00e9 et modernis\u00e9 d\u00e9but 2014.<\/p><\/div>\n
En septembre 2010, nous avons m\u00eame franchi un pas en favorisant la cr\u00e9ation \u00e0 Tunis d\u2019un cabinet conseil en Franchise mais les remous \u00e9conomiques cons\u00e9cutifs \u00e0 la r\u00e9volution de Jasmin ont eu raison de la tr\u00e9sorerie de notre partenaire.<\/p><\/div>\n
Notre volont\u00e9 est de nous concentrer sur notre portail ac-franchise.be et d\u2019aider les franchiseurs, les consultants, les avocats et tous ceux qui veulent se d\u00e9velopper gr\u00e2ce \u00e0 la franchise. Notre intention est de prendre une place durable par la coop\u00e9ration avec les comp\u00e9tences tunisiennes.<\/p><\/div>\n
Pour AC Franchise, la Tunisie est un march\u00e9, certes, mais aussi un pays fournisseur. Plusieurs petites entreprises exportatrices tunisiennes apportent leurs comp\u00e9tences \u00e0 AC Franchise France. Leur ma\u00eetrise de la langue fran\u00e7aise alli\u00e9e \u00e0 leur haut niveau de formation et \u00e0 leurs comp\u00e9tences nous a convaincu.\u00a0<\/div>\n
Mais au fait, ce n\u2019est pas une filiale que nous avons ouverte \u00e0 Tunis. Certes, nous avons cr\u00e9\u00e9 ac-franchise.be Tunisie et ce site nous appartient mais sa gestion et sa commercialisation sont confi\u00e9es \u00e0 Sonia Tajouri qui a pass\u00e9 17 ann\u00e9es en France, est tunisienne et a cr\u00e9\u00e9 sa propre entreprise en Tunisie.<\/div>\n
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Jean Samper est dans la franchise depuis 1975. Il a cr\u00e9\u00e9 AC Franchise en 1989. <\/div>\n<\/p><\/div>\n
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Quel que soit le pays examin\u00e9, la franchise est en devenir au Maghr<\/b>eb et son avenir est tr\u00e8s important m\u00eame si le d\u00e9marrage fut laborieux. Il y a quelques dizaines de franchises ou r\u00e9seaux assimil\u00e9s en Tunisie. L\u2019Alg\u00e9rie devrait atteindre la centaine de r\u00e9seaux en 2014. Et selon les statistiques officielles, quelques centaines de franchises existeraient au Maroc. De prime abord la franchise para\u00eet donc bien plus d\u00e9velopp\u00e9e au Maroc m\u00eame si la r\u00e9alit\u00e9 est un peu moins \u00e9vidente. L\u2019exemple marocain est instructif. J\u2019aimerais en parler dans les grandes lignes pour que les tunisiens se servent de cette exp\u00e9rience pour aller plus vite, mieux et avec moins de dommages.<\/p><\/div>\n
La plupart des franchises pr\u00e9sentes au Maroc<\/b> n\u2019ont qu\u2019un, deux ou trois points de vente. Il n\u2019y a gu\u00e8re plus de 2400 points de vente dans ces 400 r\u00e9seaux si l\u2019on compte les vraies franchises, les concessions, les licences de marque, les accords non \u00e9crits, etc… Certains de ces points de vente ressemblent bien peu \u00e0 une franchise.<\/div>\n
Le plus souvent, c\u2019est un op\u00e9rateur marocain qui a obtenu la repr\u00e9sentation d\u2019une franchise \u00e9trang\u00e8re et poss\u00e8de lui-m\u00eame ces quelques magasins ou restaurants. Il ne cherche pas v\u00e9ritablement \u00e0 d\u00e9velopper le r\u00e9seau, soit parce que les prix des produits \u00ab made in Europe \u00bb ou passant par l\u2019Europe ne permettent pas de s\u2019implanter partout dans le royaume, soit parce que ses moyens financiers ne lui permettent pas. On trouve tr\u00e8s rarement ces r\u00e9seaux hors de Casablanca, Marrakech, Rabat et plus r\u00e9cemment Tanger avec quelques exceptions \u00e0 Agadir ou Mekn\u00e8s. Notons aussi qu\u2019un petit nombre d\u2019enseignes compt\u00e9es comme des franchises au Maroc, n\u2019ont pas de franchis\u00e9s dans leur pays d\u2019origine et que faute de structure ad\u00e9quate, le soutien qu\u2019elles ont apport\u00e9 \u00e0 leur franchis\u00e9 marocain a parfois \u00e9t\u00e9 tr\u00e8s limit\u00e9. Soyons clair, l\u2019appellation franchise n\u2019est justifi\u00e9e que pour moins d\u2019un tiers de ces r\u00e9seaux ; souvent ce ne sont que de simples distributeurs exclusifs .<\/p>\n

Lire la suite : <\/i>Interview de Jean Samper pour Entreprises Magazine en Tunisie (2\u00e8me partie) <\/i><\/a> <\/div>\n

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Interview de Jean Samper, Fondateur de ac-franchise.be r\u00e9alis\u00e9e par Nabil Allani pour Entreprises Magazine, p\u00e9riodique tunisien. 1) AC FRANCHISE a ouvert \u00e0 Tunis. Dans quel but et pourquoi maintenant ? Je me suis toujours senti attir\u00e9 et concern\u00e9 par le Maghreb. Je fais partie des euro-m\u00e9diterran\u00e9ens convaincus, de ceux qui pensent que les grecs, les […]<\/p>\n","protected":false},"author":48,"featured_media":292292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[136],"class_list":["post-292293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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