{"id":292321,"date":"2013-11-02T01:00:00","date_gmt":"2013-11-02T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-premiere-impression-sur-votre-boutique-doit-etre-la-bonne"},"modified":"2013-11-02T01:00:00","modified_gmt":"2013-11-02T00:00:00","slug":"la-premiere-impression-sur-votre-boutique-doit-etre-la-bonne","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-premiere-impression-sur-votre-boutique-doit-etre-la-bonne","title":{"rendered":"La premi\u00e8re impression sur votre boutique doit \u00eatre la bonne !"},"content":{"rendered":"
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L’environnement ext\u00e9rieur d’une boutique<\/strong>, qu’elle soit en franchise ou non, doit donner au client une id\u00e9e de la qualit\u00e9 du cadre qu’il trouvera \u00e0 l’int\u00e9rieur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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El\u00e9mentaire me direz-vous ? Mais pas toujours le cas Et pourtant, c’est souvent cet environnement g\u00e9n\u00e9ral qui constitue le premier vecteur de communication.\u00a0<\/strong>Aux yeux du client, cette premi\u00e8re impression est comme \u00ab un \u00e9chantillon \u00bb de l’offre <\/strong>produits et services qu’il trouvera apr\u00e8s avoir franchi la porte. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Petit tour d’horizon des efforts \u00e0 fournir pour donner une premi\u00e8re bonne impression de votre magasin.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 –\u00a0 Un environnement \u00e0 soigner et un ma\u00eetre mot : la propret\u00e9<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le premier effort \u00e0 fournir est sans aucun doute celui de la propret\u00e9 : propret\u00e9 de la vitrine bien s\u00fbr mais aussi de l’enseigne et de l’environnement imm\u00e9diat (parking, trottoirs, espaces verts). La nettet\u00e9 influe de mani\u00e8re significative sur l’image que les futurs clients et potentiels acheteurs se feront de votre activit\u00e9. Elle se positionne d’ailleurs souvent en t\u00eate des crit\u00e8res cit\u00e9s dans les enqu\u00eates de satisfaction.
Pensez aussi \u00e0 soigner l’enseigne, les drapeaux, totems ou autres panneaux de signalisation et \u00e0 les rendre clairs et lisibles.
Une r\u00e8gle : inspirer confiance au client et lui donner envie de pousser la porte de ce magasin qu’il ne conna\u00eet peut-\u00eatre pas encore. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 \u0096 Un \u00e9clairage \u00e0 optimiser<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9clairage doit \u00eatre particuli\u00e8rement soign\u00e9 et correspondre \u00e0 l’image de l’enseigne. Il doit valoriser tous les \u00e9l\u00e9ments mettant en valeur le magasin.
Une r\u00e8gle : un environnement propre, s’il est bien \u00e9clair\u00e9, donnera une image de s\u00e9rieux et de qualit\u00e9 \u00e0 votre point de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3 \u0096 Un magasin qui doit \u00eatre bien rang\u00e9<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le client a \u00e9t\u00e9 s\u00e9duit par votre vitrine, ne le d\u00e9cevez pas. L’impression de confiance, de qualit\u00e9 et de s\u00e9rieux qu’il a ressenti doit \u00eatre confirm\u00e9 par l’accueil du point de vente. Pas question de donner donc une impression de d\u00e9sordre ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 \u0096 Et une remise en question constante<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’h\u00e9sitez pas \u00e0 r\u00e9aliser votre propre enqu\u00eate pour demander \u00e0 vos clients ce qu’ils pensent de votre magasin, de votre environnement, de vos choix esth\u00e9tiques… Voil\u00e0 une mani\u00e8re parfois ludique de les impliquer dans votre activit\u00e9, d’\u00e9ventuellement les fid\u00e9liser et surtout de vous remettre en cause pour progresser. Et gardez toujours en t\u00eate que l’objectif principal est que vous rendiez votre espace de vente imm\u00e9diatement visible et identifiable ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’environnement ext\u00e9rieur d’une boutique, qu’elle soit en franchise ou non, doit donner au client une id\u00e9e de la qualit\u00e9 du cadre qu’il trouvera \u00e0 l’int\u00e9rieur. El\u00e9mentaire me direz-vous ? Mais pas toujours le cas Et pourtant, c’est souvent cet environnement g\u00e9n\u00e9ral qui constitue le premier vecteur de communication.\u00a0Aux yeux du client, cette premi\u00e8re impression est […]<\/p>\n","protected":false},"author":1,"featured_media":292322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa 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