{"id":292349,"date":"2013-10-28T01:00:00","date_gmt":"2013-10-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-quatre-types-de-franchise"},"modified":"2013-10-28T01:00:00","modified_gmt":"2013-10-28T00:00:00","slug":"les-quatre-types-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-quatre-types-de-franchise","title":{"rendered":"Les quatre types de franchise"},"content":{"rendered":"
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La franchise repose sur une relation contractuelle entre deux entit\u00e9s ind\u00e9pendantes <\/strong>: un franchis\u00e9 et un franchiseur. L’un (le franchiseur) met \u00e0 disposition de l’autre (le franchis\u00e9), moyennant r\u00e9mun\u00e9ration, une formule commerciale ou un syst\u00e8me de production qu’il a mis au point et qui a fait ses preuves.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise peut s’appliquer \u00e0 une multitude de domaines. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On distingue n\u00e9anmoins quatre grands types de franchise\u00a0<\/strong>:<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– La franchise de services<\/strong> : elle consiste \u00e0 offrir un certain nombre de services aux clients selon des m\u00e9thodes et standards d\u00e9finis par le franchiseur. Elle peut \u00eatre parfois\u00a0compl\u00e9t\u00e9e par la livraison de produits.\u00a0\u00a0On parlera de franchise de services dans le cas des enseignes de restauration rapide<\/a>, des r\u00e9seaux de services \u00e0 la personne<\/a>, de coiffure… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\u00a0la franchise de\u00a0production <\/strong>: elle consiste pour le franchiseur \u00e0 produire des biens et \u00e0 les diffuser via son r\u00e9seau de franchise\u00a0sous la marque du franchiseur. On parlera de franchise de production dans le cas des enseignes de v\u00eatements, cosm\u00e9tiques, des enseignes d’alimentation sp\u00e9cialis\u00e9e<\/a>… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la franchise de distribution<\/strong> : elle consiste pour le franchiseur a distribuer des produits via un r\u00e9seau de points de vente franchis\u00e9s. Dans ce cas, le franchiseur joue soit le r\u00f4le de centrale d’achat, soit il est juste une centrale de r\u00e9f\u00e9rencement qui propose des listes de produits et de fournisseurs. On parlera de franchise de\u00a0distribution dans le cas des enseignes de bricolage, de distribution alimentaire, des enseignes d’am\u00e9nagement de la maison<\/a>… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– la franchise industrielle<\/strong> : la plus rare, elle consiste pour le franchis\u00e9 \u00e0 ouvrir sa propre unit\u00e9 de production selon un cahier des charges pr\u00e9cis apport\u00e9 par le franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise repose sur une relation contractuelle entre deux entit\u00e9s ind\u00e9pendantes : un franchis\u00e9 et un franchiseur. L’un (le franchiseur) met \u00e0 disposition de l’autre (le franchis\u00e9), moyennant r\u00e9mun\u00e9ration, une formule commerciale ou un syst\u00e8me de production qu’il a mis au point et qui a fait ses preuves. La franchise peut s’appliquer \u00e0 une multitude […]<\/p>\n","protected":false},"author":1,"featured_media":292350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes quatre types de franchise<\/title>\n<meta name=\"description\" content=\"La franchise repose sur une relation contractuelle entre deux entit\u00e9s ind\u00e9pendantes : un franchis\u00e9 et un franchiseur. 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