{"id":292360,"date":"2013-10-26T02:00:00","date_gmt":"2013-10-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/savoir-choisir-le-bon-emplacement"},"modified":"2013-10-26T02:00:00","modified_gmt":"2013-10-26T01:00:00","slug":"savoir-choisir-le-bon-emplacement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/savoir-choisir-le-bon-emplacement","title":{"rendered":"Savoir choisir le bon emplacement !"},"content":{"rendered":"
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Le choix d’un bon emplacement est indispensable \u00e0 la r\u00e9ussite de tout projet. Un futur franchis\u00e9 doit savoir que son succ\u00e8s d\u00e9pendra en grande partie de l’emplacement choisi, le concept de franchise, sans bon emplacement, ne suffit pas. Ce choix d\u00e9pendra en premier lieu de la nature du concept \u00e0 exploiter.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 chaque activit\u00e9 son emplacement id\u00e9al\u00a0<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque secteur –  Immobilier<\/a>, Alimentation<\/a>, Restauration<\/a>, Automobile,<\/a> T\u00e9l\u00e9phonie<\/a>… – requiert un emplacement sp\u00e9cifique. Les activit\u00e9s qui rel\u00e8vent d’achats o\u00f9 les clients sont pr\u00eats \u00e0 se d\u00e9placer pour s’approvisionner peuvent \u00eatre implant\u00e9es loin des meilleurs emplacements <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains achats ne d\u00e9pendent pas de la proximit\u00e9 mais plut\u00f4t d’un service sp\u00e9cifique rendu. Toutefois,\u00a0l’accessibilit\u00e9 et le parking<\/strong> sont le plus souvent indispensables pour offrir aux clients une certaine commodit\u00e9.\u00a0
Les activit\u00e9s o\u00f9 les clients se d\u00e9cident \u00e0 acheter sur un coup de cur (articles cadeaux, boutiques de v\u00eatements, etc.) n\u00e9cessitent un emplacement tr\u00e8s passager avec une forte visibilit\u00e9.\u00a0<\/strong>Un emplacement (qualifi\u00e9 d’emplacement N\u00b01 ou 1Bis) en centre-ville qui donne sur une rue pi\u00e9tonne, dans un centre commercial hyper fr\u00e9quent\u00e9, \u00e0 proximit\u00e9 d’une gare ou d’une station m\u00e9tro, est le choix id\u00e9al pour ce genre d’activit\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un emplacement attractif est un emplacement qui encourage les achats d’impulsion. Tout futur franchis\u00e9 devrait faire une \u00e9tude sur ses clients potentiels et sur ses concurrents afin de faciliter l’identification de l’emplacement id\u00e9al dans son cas. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tude du co\u00fbt et l’\u00e9tude g\u00e9omarketing, deux facteurs d\u00e9terminants pour faire le bon choix !<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois l’emplacement id\u00e9al connu, le futur franchis\u00e9 devra prendre en consid\u00e9ration un autre facteur tr\u00e8s important : le co\u00fbt du local. Ce dernier doit \u00eatre \u00e9valu\u00e9 pour bien calculer la rentabilit\u00e9 du point de vente en question. Pour qu’une franchise soit rentable on dit souvent que le loyer du local doit se situer entre 5 et 8 % du chiffre d’affaires mais ce n’est qu’une approximation.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est logique qu’un emplacement N\u00b01 co\u00fbte nettement plus cher qu’un emplacement N\u00b01Bis voire N\u00b02 car il permet d’avoir un flux de clients fort int\u00e9ressant. Les meilleurs emplacements qui offrent un potentiel de ventes consid\u00e9rables exigent de lourds investissements. Une \u00e9tude de potentiel peut amener l’entrepreneur \u00e0 choisir un emplacement moins visible mais aussi moins co\u00fbteux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La rentabilit\u00e9 n’est pas le seul facteur qui peut amener un franchis\u00e9 \u00e0 placer son point de vente. En effet, la concurrence est aussi d\u00e9terminante lors de ce choix.<\/strong> Il est inconcevable de s’implanter dans une rue o\u00f9 il y aurait d\u00e9j\u00e0 trop de commer\u00e7ants offrant la m\u00eame gamme de produits avc la m\u00eame puissance que le futur franchis\u00e9, et ce m\u00eame si l’enseigne choisie b\u00e9n\u00e9ficie d’une grande notori\u00e9t\u00e9 commerciale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une \u00e9tude de g\u00e9omarketing sera d’une aide pr\u00e9cieuse pour le futur franchis\u00e9. Des locaux, moins porteurs aujourd’hui, peuvent se r\u00e9v\u00e9ler int\u00e9ressants au bout de quelques mois et le contraire est vrai. Des cabinets sp\u00e9cialis\u00e9s peuvent aider le futur franchis\u00e9 \u00e0 d\u00e9terminer les avantages et d\u00e9savantages de chaque local s\u00e9lectionn\u00e9. Prendre son temps et se faire conseiller par des experts peut aider l’entrepreneur \u00e0 d\u00e9nicher un local avec un meilleur co\u00fbt. Mais souvent, le franchiseur apporte ces \u00e9l\u00e9ments.<\/p>\n

La r\u00e9daction vous recommande les articles suivants :<\/i>
L’emplacement commercial, facteur cl\u00e9 de la r\u00e9ussite d’un franchis\u00e9<\/a><\/i>.<\/i>
Futur franchis\u00e9 : sachez bien choisir votre emplacement<\/a><\/i> !<\/i>
L’emplacement en franchise : choisir le meilleur mais \u00e0 quel prix<\/a><\/i> ?<\/i><\/span><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le choix d’un bon emplacement est indispensable \u00e0 la r\u00e9ussite de tout projet. Un futur franchis\u00e9 doit savoir que son succ\u00e8s d\u00e9pendra en grande partie de l’emplacement choisi, le concept de franchise, sans bon emplacement, ne suffit pas. Ce choix d\u00e9pendra en premier lieu de la nature du concept \u00e0 exploiter. \u00c0 chaque activit\u00e9 son emplacement id\u00e9al\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":292361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-292360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nSavoir choisir le bon emplacement !<\/title>\n<meta name=\"description\" content=\"Le choix d'un bon emplacement est indispensable \u00e0 la r\u00e9ussite de tout projet. 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