{"id":292374,"date":"2013-10-23T02:00:00","date_gmt":"2013-10-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/certains-franchiseurs-apprehendent-les-contraintes-de-la-franchise"},"modified":"2013-10-23T02:00:00","modified_gmt":"2013-10-23T01:00:00","slug":"certains-franchiseurs-apprehendent-les-contraintes-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/certains-franchiseurs-apprehendent-les-contraintes-de-la-franchise","title":{"rendered":"Certains franchiseurs appr\u00e9hendent les contraintes de la franchise"},"content":{"rendered":"
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Il arrive que le principal inconv\u00e9nient pour le franchiseur r\u00e9side dans la soif d’ind\u00e9pendance de certains franchis\u00e9s<\/b> frustr\u00e9s de devoir une partie de leur succ\u00e8s au r\u00e9seau. Bien entendu, c’est pire si le r\u00e9seau de franchise manque d’efficacit\u00e9 et d’incitations \u00e0 la fid\u00e9lisation, s’il est facile de se passer du franchiseur pour acheter, g\u00e9rer, trouver des clients, etc…<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’esprit d’ind\u00e9pendance des franchis\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La marque peut aussi souffrir d’agissements et d’erreurs de mauvais franchis\u00e9s. L’exemple de Quick Avignon l’a d\u00e9montr\u00e9. Cela ne peut\u00a0\u00eatre \u00e9vit\u00e9 que par le biais d’un processus\u00a0de s\u00e9lection et de formation des candidats franchis\u00e9s<\/strong> et d’un syst\u00e8me efficace de contr\u00f4le p\u00e9riodique du r\u00e9seau. <\/p>\n

Il sera bien entendu plus difficile d’imposer des conduites pr\u00e9cises\u00a0\u00e0 un franchis\u00e9<\/strong> qu’\u00e0 une personne employ\u00e9e dans un syst\u00e8me de succursale et c’est normal puisque le franchis\u00e9 est ind\u00e9pendant par nature et surtout il est \u00e0 son compe et donc incit\u00e9 \u00e0 poser les bonnes questions au franchiseur et \u00e0 le remettre en cause si la rentabilit\u00e9 est faible ou le fonctionnement du r\u00e9seau al\u00e9atoire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Exp\u00e9rience partag\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une autre contrainte est\u00a0de devoir partager les profits du concept avec le franchis\u00e9<\/strong> mais n’est-ce pas logique puisque les les besoins financiers aussi sont\u00a0partag\u00e9s, le franchiseur n’ayant pas \u00e0 investir dans l’affaire du franchis\u00e9 alors qu’il devrait le faire dans une succursale ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais l’essentiel est que le franchiseur doit mettre tout en oeuvre pour aider ses franchis\u00e9s \u00e0 r\u00e9ussir et \u00e0 rentabiliser leur exploitation. Cela exige un \u00e9tat d’esprit gagnant-gagnant, une structure efficace et des moyens financiers importants.<\/p>\n

La r\u00e9daction vous conseille cet article : <\/i>La franchise : Avantages et contraintes<\/i><\/a> <\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il arrive que le principal inconv\u00e9nient pour le franchiseur r\u00e9side dans la soif d’ind\u00e9pendance de certains franchis\u00e9s frustr\u00e9s de devoir une partie de leur succ\u00e8s au r\u00e9seau. Bien entendu, c’est pire si le r\u00e9seau de franchise manque d’efficacit\u00e9 et d’incitations \u00e0 la fid\u00e9lisation, s’il est facile de se passer du franchiseur pour acheter, g\u00e9rer, trouver des clients, etc… L’esprit d’ind\u00e9pendance des […]<\/p>\n","protected":false},"author":1,"featured_media":292375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nCertains 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