{"id":292383,"date":"2013-10-21T02:00:00","date_gmt":"2013-10-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/chaque-detail-compte-pour-garder-vos-clients"},"modified":"2013-10-21T02:00:00","modified_gmt":"2013-10-21T01:00:00","slug":"chaque-detail-compte-pour-garder-vos-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/chaque-detail-compte-pour-garder-vos-clients","title":{"rendered":"Chaque d\u00e9tail compte pour garder vos clients"},"content":{"rendered":"
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Aujourd’hui l’exigence du client se v\u00e9rifie \u00e0 de nombreux d\u00e9tails, \u00e0 nous d’\u00eatre vigilants pour les respecter, quelques techniques ont d\u00e9j\u00e0 fait leurs preuves. Le client qui vient d\u00e9penser, demande des marques d’accueil et de respect.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le bien-\u00eatre et le respect du client<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’abord offrez de la qui\u00e9tude.<\/strong> Le client appr\u00e9cie les efforts pour lui apporter la s\u00e9curit\u00e9 et le confort. <\/p>\n

Donnez lui du plaisir dans sa d\u00e9marche d’achat. Certains commer\u00e7ants offrent des si\u00e8ges confortables et des sources d’eau rafra\u00eechissante fort appr\u00e9ci\u00e9s. Une ambiance musicale peut agr\u00e9ablement compl\u00e9ter un d\u00e9cor avenant, m\u00eame la temp\u00e9rature peut \u00eatre adapt\u00e9e.<\/p>\n

Lorsque votre espace de vente ne permet pas de tels am\u00e9nagements, pensez \u00e0 am\u00e9liorer la qualit\u00e9 de l’accueil<\/strong>, des vendeurs comp\u00e9tents peuvent aussi \u00eatre souriants. Dans tous les cas le vendeur agressif qui se pr\u00e9cipite sur le client doit dispara\u00eetre. Un client satisfait parlera de vous en bien \u00e0 deux personnes alors que le client d\u00e9\u00e7u aura vite fait de vous assurer une contre publicit\u00e9 difficile \u00e0 g\u00e9rer, qui peut toucher jusqu’\u00e0 huit personnes ! Attention d’\u00e9viter l’arrogance ou l’indiff\u00e9rence.<\/p>\n

L’anonymat fait partie des erreurs majeures dans la relation avec vos clients, qu’ils soient petits, moyens ou gros, ils ont droit \u00e0 un contact personnalis\u00e9, un signe de reconnaissance, sans familiarit\u00e9. Ils ne supportent plus d’\u00eatre pris pour des cartes bancaires ambulantes. Ainsi 52 %d’entre eux estiment ne faire l’objet d’aucune attention particuli\u00e8re de la part de leur banque… Une relation stable, avec un conseiller disponible r\u00e9tablit la qualit\u00e9 du contact et fid\u00e9lise le client gr\u00e2ce \u00e0 un sentiment de confiance<\/strong>. R\u00e9ciproquement n’h\u00e9sitez pas \u00e0 fournir des badges \u00e0 vos vendeurs et \u00e0 porter sur une facture le nom de la personne qui a suivi le dossier. Nous vendons parfois des promesses, des d\u00e9lais, conna\u00eetre l’interlocuteur est souvent le pilier d’une relation de confiance… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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R\u00e9duire l’attente<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autre aspect : la file d’attente. Elle donne une mauvaise image, mais ce que le client d\u00e9teste le plus c’est lorsque l’\u00e9quipe du magasin ne semble pas s’en pr\u00e9occuper. Les 35 heures ont lib\u00e9r\u00e9 du temps et pourtant le consommateur supporte toujours aussi difficilement d’attendre. Le passage \u00e0 la caisse associe la perte de temps et la perte d’argent… Au bout de deux minutes, la moutarde monte au nez. La file d’attente unique, comme dans les a\u00e9roports ou certains bureaux de poste, semble r\u00e9gler en partie le probl\u00e8me, on n’avance pas plus vite mais l’id\u00e9e que le premier arriv\u00e9 est le premier servi apporte une certaine satisfaction. L’id\u00e9al est la r\u00e9activit\u00e9, le client sera toujours reconnaissant envers le commer\u00e7ant arrivant en sauveur pour r\u00e9duire une file d’attente qui grossit. A d\u00e9faut parfois un regard ou un mot gentil peut calmer le client qui s’impatiente. Surtout, il est interdit de bavarder entre vendeurs, en cas de rush toute l’\u00e9quipe doit \u00eatre \u00e0 la t\u00e2che !<\/p>\n

La r\u00e9daction vous conseille aussi cet article : Nouveaux outils pour connaitre la satisfaction des clients<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui l’exigence du client se v\u00e9rifie \u00e0 de nombreux d\u00e9tails, \u00e0 nous d’\u00eatre vigilants pour les respecter, quelques techniques ont d\u00e9j\u00e0 fait leurs preuves. Le client qui vient d\u00e9penser, demande des marques d’accueil et de respect. Le bien-\u00eatre et le respect du client D’abord offrez de la qui\u00e9tude. Le client appr\u00e9cie les efforts pour lui […]<\/p>\n","protected":false},"author":1,"featured_media":292384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nChaque 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