{"id":292386,"date":"2013-10-19T02:00:00","date_gmt":"2013-10-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-limportance-du-logo-pour-bien-identifier-votre-franchise"},"modified":"2013-10-19T02:00:00","modified_gmt":"2013-10-19T01:00:00","slug":"de-limportance-du-logo-pour-bien-identifier-votre-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-limportance-du-logo-pour-bien-identifier-votre-franchise","title":{"rendered":"De l’importance du logo pour bien identifier votre franchise"},"content":{"rendered":"
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Vous recherchez une franchise et sans le savoir, vous \u00eates s\u00e9duit par <\/strong>le logo du concept qui correspond \u00e0 l’image que vous vous en faites. Ce n’est pas un hasard et la cr\u00e9ation du logo<\/strong> d’une entreprise est\u00a0essentielle car elle va v\u00e9hiculer partout l’identit\u00e9 de\u00a0votre marque<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans un logo passe l’\u00e2me d’une entreprise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout d’abord, la cr\u00e9ation d’un logo entre dans la strat\u00e9gie de l’entreprise<\/strong>. Ce n’est pas un joli dessin fait par un cr\u00e9atif de talent mais une m\u00fbre r\u00e9flexion de ce qu’il doit repr\u00e9senter. M\u00eame si aujourd’hui, les logiciels de dessin font penser que tout un chacun peut cr\u00e9er son logo, c’est une erreur. Il faut s’adresser \u00e0 une agence de communication dont c’est le m\u00e9tier. En effet, la forme, les couleurs, sa d\u00e9clinaison dans diff\u00e9rentes applications \u0096de l’affiche en passant par les Flyers, la PLV, l’enseigne du magasin, les factures, etc- tout doit \u00eatre pens\u00e9 pour que votre logo soit toujours visible et d\u00e9clinables sous diff\u00e9rentes formes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est \u00e0 partir d’une \u00ab\u00a0copy strat\u00e9gy\u00a0\u00bb que des professionnels de la communication vont travailler sur votre enseigne. Quelle image veut-on v\u00e9hiculer ? Le logo doit-il comporter le nom de l’enseigne ou le graphisme est suffisamment suggestif pour l’identifier tout de suite ? Avez-vous d\u00e9j\u00e0 pens\u00e9 \u00e0 l’internationaliser ? Quel symbole universel peut-on utiliser dans ce cas ?
Les grandes r\u00e9ussites sont celles qui durent : Coca Cola, la franchise de restauration rapide McDonald’ ont gard\u00e9 la quintessence de leur logo d’origine. Il est toujours possible de le faire \u00e9voluer mais il doit garder son ADN sauf si le concept vieillit du point de vue graphique ou des couleurs. L’enseigne Yves Rocher a relift\u00e9 son logo mais a gard\u00e9 les couleurs vertes et blanches de la nature, \u00e9l\u00e9ments fondamentaux de son concept. Le r\u00e9seau des franchises Carrefour a plus de 40 ans mais capitalise toujours sur son logo en positif\/n\u00e9gatif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un logo doit \u00eatre test\u00e9 de fa\u00e7on scientifique<\/strong> aupr\u00e8s d’un panel repr\u00e9sentatif de la cible de l’enseigne. Des questions tr\u00e8s pr\u00e9cises sont pos\u00e9es pour savoir par exemple ce que le logo \u00e9voque, s’il est lisible et facile \u00e0 retenir. Des questions qui ram\u00e8nent toujours \u00e0 la marque, pas s’il est beau ou moderne, ce n’est pas le fond du probl\u00e8me.
Un logo doit \u00eatre embl\u00e9matique, rep\u00e9rable de loin m\u00eame en voiture, identifi\u00e9 spontan\u00e9ment.
Les couleurs sont symboliques et v\u00e9hiculent des images : le vert pour la nature, le blanc pour la fraicheur, le rouge pour la passion, etc
Un bon logo est celui qui identifiera votre marque<\/strong>, qui pourra \u00e9voluer avec le temps sans prendre une ride et qui sera reconnu m\u00eame en dehors des fronti\u00e8res de l’hexagone. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous recherchez une franchise et sans le savoir, vous \u00eates s\u00e9duit par le logo du concept qui correspond \u00e0 l’image que vous vous en faites. Ce n’est pas un hasard et la cr\u00e9ation du logo d’une entreprise est\u00a0essentielle car elle va v\u00e9hiculer partout l’identit\u00e9 de\u00a0votre marque. Dans un logo passe l’\u00e2me d’une entreprise Tout d’abord, […]<\/p>\n","protected":false},"author":1,"featured_media":292387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDe l'importance du logo pour bien identifier votre franchise<\/title>\n<meta name=\"description\" content=\"Vous recherchez une franchise et sans le savoir, vous \u00eates s\u00e9duit par le logo du concept qui correspond \u00e0 l'image que vous vous en faites. 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