{"id":292389,"date":"2013-10-18T02:00:00","date_gmt":"2013-10-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/creer-son-entreprise-avec-lassistance-dun-reseau-de-franchise"},"modified":"2013-10-18T02:00:00","modified_gmt":"2013-10-18T01:00:00","slug":"creer-son-entreprise-avec-lassistance-dun-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/creer-son-entreprise-avec-lassistance-dun-reseau-de-franchise","title":{"rendered":"Cr\u00e9er son entreprise avec l’assistance d’un r\u00e9seau de franchise"},"content":{"rendered":"
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La franchise est une bonne alternative pour d\u00e9velopper son entreprise avec l’assistance d’un r\u00e9seau<\/b>. Le jeune cr\u00e9ateur b\u00e9n\u00e9ficie d’un accompagnement personnalis\u00e9, d’une formation adapt\u00e9e et d’une assistance continue pendant toute la dur\u00e9e de son contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant l’ouverture :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\tAnalyse de l’\u00e9tude de march\u00e9 et l’\u00e9tat de la concurrence dans la zone d’implantation 
–\tAssistance dans la recherche et le choix de l’emplacement 
– Formation initiale au si\u00e8ge, dans une unit\u00e9 pilote ou dans une unit\u00e9 franchis\u00e9e
–\tAide \u00e0 la mise en place de la structure juridique 
–\tAide \u00e0 la recherche des financements et appui aupr\u00e8s des partenaires financiers 
–\tTransmission d’un manuel op\u00e9ratoire d\u00e9crivant les modes op\u00e9ratoires et les sp\u00e9cificit\u00e9s du concept
–\tMise en place d’un logiciel informatique commun
–\tMise \u00e0 disposition de la liste des fournisseurs r\u00e9f\u00e9renc\u00e9s par le groupe <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pendant l’ouverture :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\tPr\u00e9sence continue du franchiseur et de l’animateur du r\u00e9seau lors des premiers jours d’ouverture\u00a0
–\tMise \u00e0 disposition d’un package publicitaire\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Apr\u00e8s l’ouverture :<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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–\tVisites r\u00e9guli\u00e8res par le franchiseur et l’animateur r\u00e9seau\u00a0
– Assistance et conseils en : Informatique, publicit\u00e9, merchandising et marketing\u00a0
–\tR\u00e9unions r\u00e9gionales et nationales\u00a0
–\tStages, animations et formations continues
– Organisation bien structur\u00e9e quant aux besoins d’approvisionnement\u00a0
–\tEtudes et conseils sur les nouveaux produits \u00e0 d\u00e9velopper <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Animer, dialoguer, orienter, accompagner Le franchiseur a l’obligation d’assurer toutes ces t\u00e2ches aupr\u00e8s de ses franchis\u00e9s. Il doit aussi veiller \u00e0 gagner la confiance de ses franchis\u00e9s et \u00e0 contr\u00f4ler l’image de marque de sa franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette assistance apport\u00e9e aux franchis\u00e9s diff\u00e8re d’un concept \u00e0 l’autre. Elle varie en fonction de l’activit\u00e9, de la taille du r\u00e9seau et de la notori\u00e9t\u00e9 de l’enseigne. Certains franchiseurs assurent \u00e0 leurs partenaires des formations continues de quelques jours chaque ann\u00e9e, organisent des r\u00e9unions destin\u00e9es \u00e0 faire le point sur les difficult\u00e9s rencontr\u00e9es, et leur prodiguent des conseils au niveau commercial, juridique, marketing D’autres se contentent d’une formation initiale de quelques semaines. Le franchis\u00e9 doit bien se renseigner sur la qualit\u00e9 et la nature des services apport\u00e9s par la franchise avant de s’engager.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Accompagner ses franchis\u00e9s : Quelles limites ?\u00a0<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur va d\u00e9velopper un concept \u00e9prouv\u00e9, une strat\u00e9gie de vente efficace et des outils de marketing dont il va faire b\u00e9n\u00e9ficier ses partenaires. Cependant, il faut faire la diff\u00e9rence entre accompagner son franchis\u00e9 et s’immiscer dans sa gestion. Le franchiseur ne doit pas oublier que, juridiquement, le franchis\u00e9 est un commer\u00e7ant autonome. Il n’a donc pas le droit de d\u00e9cider \u00e0 sa place, recruter son personnel ou exploiter et g\u00e9rer son entreprise… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est normal qu’en contrepartie\u00a0le franchis\u00e9 soit tenu de respecter les normes et les r\u00e8gles impos\u00e9es par le franchiseur et d’informer ce dernier de ses \u00e9ventuelles intentions publicitaires ou ventes promotionnelles\u00a0afin que tout le r\u00e9seau avance dans le m\u00eame sens.\u00a0<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Attention : ne pas confondre assistance et assistanat ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels avantages par rapport aux autres r\u00e9seaux ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de signer son contrat de franchise, il est essentiel de prendre le temps de se renseigner sur les autres franchises du m\u00eame secteur<\/strong>, de comparer les apports des franchiseurs : Dur\u00e9e et contenu de la formation, animation, assistance, disponibilit\u00e9, aide au montage du dossier financier, aide \u00e0 la recherche du local… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus le r\u00e9seau est jeune,\u00a0plus il faudra s’interroger sur la qualit\u00e9 des services qu’il est capable d’apporter \u00e0 ses franchis\u00e9s. Une analyse approfondie est indispensable<\/strong>, la r\u00e9ussite du projet en d\u00e9pend ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous pouvez toujours faire appel \u00e0 des experts de la franchise ou chercher votre franchise sur notre annuaire des franchises. Il existe plus de 1800 r\u00e9seaux rien que dans l’annuaire fran\u00e7ais de ac-franchise.be<\/p>\n

La r\u00e9daction vous recommande les articles suivants :<\/i>
A quoi vous sert le franchiseur avant, pendant, apr\u00e8s l’ouverture ?<\/i><\/a>
Franchise : La libert\u00e9 de cr\u00e9er avec l’assistance d’un r\u00e9seau.<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est une bonne alternative pour d\u00e9velopper son entreprise avec l’assistance d’un r\u00e9seau. Le jeune cr\u00e9ateur b\u00e9n\u00e9ficie d’un accompagnement personnalis\u00e9, d’une formation adapt\u00e9e et d’une assistance continue pendant toute la dur\u00e9e de son contrat de franchise.  Avant l’ouverture : – Analyse de l’\u00e9tude de march\u00e9 et l’\u00e9tat de la concurrence dans la zone d’implantation  – Assistance […]<\/p>\n","protected":false},"author":1,"featured_media":292390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nCr\u00e9er 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