{"id":292395,"date":"2013-10-17T02:00:00","date_gmt":"2013-10-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-pistes-pour-vendre-plus-cher"},"modified":"2013-10-17T02:00:00","modified_gmt":"2013-10-17T01:00:00","slug":"des-pistes-pour-vendre-plus-cher","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-pistes-pour-vendre-plus-cher","title":{"rendered":"Des pistes pour vendre plus cher"},"content":{"rendered":"
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Tout franchis\u00e9 ou franchiseur se pose \u00e0 un moment donn\u00e9 la question des prix de ses services et produits. Savoir imposer ses prix au consommateur<\/a> est sans nul doute vecteur de r\u00e9ussite. Une strat\u00e9gie qui ne peut pas se faire n’importe comment…<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voici quelques pistes pour mieux appr\u00e9hender vos tarifs:<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1 – Diversifiez vos offres de produits et de services <\/strong>: pensez \u00e0 augmenter le panier moyen de vos clients en lui proposant des services ou produits compl\u00e9mentaires qui lui donneront l’impression d’en avoir pour son argent (une livraison, des offres partenaires, des horaires d\u00e9cal\u00e9s…) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2 – Pensez aux prix modulables<\/strong> : pour mieux influencer la demande, n’h\u00e9sitez pas \u00e0 proposer des tarifs diff\u00e9rents selon certains crit\u00e8res (plage horaires, jours particuliers, saison). Ces diff\u00e9rences de prix donneront l’impression au client d’\u00eatre maitre de ses choix et favoriseront son acte d’achat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3\u00a0– Utilisez\u00a0l'\u00a0\u00bbup selling\u00a0\u00bb<\/strong> : une technique de vente permettant au vendeur d’amener le consommateur \u00e0 monter en gamme par l’achat d’un produit plus cher que celui qu’il avait pr\u00e9vu auparavant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4 – Changez vos mod\u00e8les de prix<\/strong> : via l’innovation, vendez vos produits diff\u00e9remment (\u00e0 l’image de Michelin qui pour ses pneus ne vend plus des tonnes mais des heures d’image). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L’Entreprise<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Tout franchis\u00e9 ou franchiseur se pose \u00e0 un moment donn\u00e9 la question des prix de ses services et produits. Savoir imposer ses prix au consommateur est sans nul doute vecteur de r\u00e9ussite. Une strat\u00e9gie qui ne peut pas se faire n’importe comment… Voici quelques pistes pour mieux appr\u00e9hender vos tarifs: 1 – Diversifiez vos offres de […]<\/p>\n","protected":false},"author":1,"featured_media":292396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDes pistes pour vendre plus cher<\/title>\n<meta name=\"description\" content=\"Tout franchis\u00e9 ou franchiseur se pose \u00e0 un moment donn\u00e9 la question des prix de ses services et produits. 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