{"id":292423,"date":"2013-10-09T02:00:00","date_gmt":"2013-10-09T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchiseur-et-franchises-quels-avantages-et-contraintes-9906"},"modified":"2013-10-09T02:00:00","modified_gmt":"2013-10-09T01:00:00","slug":"franchiseur-et-franchises-quels-avantages-et-contraintes-9906","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchiseur-et-franchises-quels-avantages-et-contraintes-9906","title":{"rendered":"Franchiseur et franchis\u00e9s : quels avantages et contraintes ?"},"content":{"rendered":"
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La franchise est un mode de distribution qui repose sur une collaboration entre un franchiseur et un franchis\u00e9.<\/b> Pour l’un comme pour l’autre, elle comporte des avantages certains qu’il est bon de conna\u00eetre avant de se lancer dans l’aventure.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avantages de la franchise<\/h3>\n
Pour le franchis\u00e9, le syst\u00e8me de franchise permet de b\u00e9n\u00e9ficier<\/b> : d’une marque ou d’une enseigne \u00e0 forte notori\u00e9t\u00e9, de l’homog\u00e9n\u00e9it\u00e9, de la puissance d’achat et de communication d’un r\u00e9seau, de moyens… ; d’une exclusivit\u00e9 de produits ou de services et souvent d’une exclusivit\u00e9 d’implantation ; d’un transfert de comp\u00e9tences et de savoir-faire et d’une assistance permanente qui limitent les risques ; d’une ind\u00e9pendance juridique.<\/p>\n

Pour le franchiseur, le syst\u00e8me de franchise permet de b\u00e9n\u00e9ficier <\/b>: d’un maillage rapide du territoire en contrepartie d’un investissement financier limit\u00e9 ; d’un d\u00e9veloppement plus rapide ; de la construction d’une puissance \u00e9conomique de taille gr\u00e2ce \u00e0 la mutualisation des conditions d’achats et des moyens logistiques ; d’un partenariat efficace gr\u00e2ce \u00e0 des franchis\u00e9s bien s\u00e9lectionn\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais aussi quelques contraintes, \u00e0 ne pas oublier : <\/h3>\n
Pour le franchis\u00e9, s’engager dans la franchise, c’est <\/b>: investir des sommes importantes ; respecter les normes du concept et en suivre l’\u00e9volution ; mettre aux normes un point de vente conform\u00e9ment \u00e0 l’image du r\u00e9seau ; s’approvisionner aupr\u00e8s de son franchiseur ou de fournisseurs r\u00e9f\u00e9renc\u00e9s ; r\u00e9tribuer son franchiseur en contrepartie de ses apports (droit d’entr\u00e9e, royalties…).<\/p>\n

Pour le franchiseur, ce mode de distribution suppose <\/b>: de respecter le cas \u00e9ch\u00e9ant la zone d’exclusivit\u00e9 territoriale des franchis\u00e9s, de justifier le montant du droit d’entr\u00e9e et des royalties ; de fournir des outils et des formations adapt\u00e9s.<\/p>\n

La r\u00e9daction vous recommande cet article complet : \u00ab\u00a0<\/b><\/i>Les avantages et inconv\u00e9nients de la franchise<\/b><\/i><\/a>\u00a0\u00bb !<\/b><\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est un mode de distribution qui repose sur une collaboration entre un franchiseur et un franchis\u00e9. Pour l’un comme pour l’autre, elle comporte des avantages certains qu’il est bon de conna\u00eetre avant de se lancer dans l’aventure. Avantages de la franchise Pour le franchis\u00e9, le syst\u00e8me de franchise permet de b\u00e9n\u00e9ficier : d’une […]<\/p>\n","protected":false},"author":1,"featured_media":292424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nFranchiseur et franchis\u00e9s : quels avantages et contraintes ?<\/title>\n<meta name=\"description\" content=\"La franchise est un mode de distribution qui repose sur une collaboration entre un franchiseur et un franchis\u00e9. 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