{"id":292426,"date":"2013-10-09T02:00:00","date_gmt":"2013-10-09T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-distribution-physique-et-le-e-commerce"},"modified":"2013-10-09T02:00:00","modified_gmt":"2013-10-09T01:00:00","slug":"la-distribution-physique-et-le-e-commerce","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-distribution-physique-et-le-e-commerce","title":{"rendered":"La distribution physique et le e-commerce"},"content":{"rendered":"
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Le groupe Xerfi a publi\u00e9 une \u00e9tude portant sur les probl\u00e9matiques et les enjeux qui concernent les professionnels du secteur de l’e-commerce.<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’e-commerce ne repr\u00e9sente pas la fin de la distribution physique<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le commerce en ligne<\/strong> ne cesse de cro\u00eetre, et Xerfi pr\u00e9voit une d\u00e9pense mondiale en ligne qui continuera de progresser d’environ 17 % par an<\/strong>. Les strat\u00e9gies de d\u00e9veloppement adopt\u00e9es par les e-commer\u00e7ants sont de proposer des services en annexe, des modes de livraison avantageux et surtout des syst\u00e8mes de paiement s\u00e9curis\u00e9s. Les grandes multinationales diversifient \u00e9galement de plus en plus leurs offres afin de fid\u00e9liser leurs client\u00e8les.\u00a0Mais le pronostic est moins prometteur que le laissaient pr\u00e9voir les dix derni\u00e8res ann\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y aura de plus en plus de r\u00e8glementations qui toucheront les multinationales du commerce en ligne, notamment sur la fiscalit\u00e9. Les pratiques de certaines exon\u00e9rations fiscales pourraient \u00eatre revues afin de permettre un \u00e9quilibre plus juste avec le commerce traditionnel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut compter aussi sur les g\u00e9ants de la distribution qui m\u00e8nent une bataille de plus en plus f\u00e9roce pour garder ou renforcer leurs parts de march\u00e9 du commerce mondial.\u00a0Le web to store est une strat\u00e9gie en plein d\u00e9veloppement.<\/strong> Le multi canal pratiqu\u00e9 par les commer\u00e7ants de la distribution physique et qui consiste en partie \u00e0 int\u00e9grer des commandes sur le net avec des retraits en magasin devient un mod\u00e8le de r\u00e9f\u00e9rence qui convient aux consommateurs et aux distributeurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On a pu remarquer aussi que certains pures players avaient cr\u00e9\u00e9s des points de rencontre physique. Un point de vente physique est un bon moyen de rayonnement pour une marque.<\/strong> Le magasin est aussi un lieu de conseil pour apprendre \u00e0 conna\u00eetre un produit et rassurer le client. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le drive et le retrait en magasin : de plus en plus s\u00e9duisants<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon Xerfi, 70 % des quatre vingt dix plus grandes chaines de distribution,<\/strong> tous secteurs confondus, ont\u00a0d\u00e9sormais un site marchand <\/strong>et offrent des services de retrait en magasin ou un service de drive. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le drive est surtout tr\u00e8s exploit\u00e9 dans les secteurs de la grande distribution alimentaire<\/strong>. Ce syst\u00e8me de distribution conna\u00eet une croissance effr\u00e9n\u00e9e et a repr\u00e9sent\u00e9 pour l’ann\u00e9e 2012 un chiffre d’affaires de 2 M \u20ac. Le succ\u00e8s du drive aupr\u00e8s des consommateurs est qu’il cumule des avantages. En ce temps de crise \u00e9conomique, les clients peuvent ainsi mieux contr\u00f4ler leurs achats et leurs d\u00e9penses et surtout gagner beaucoup de temps. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais, pour les grandes surfaces, m\u00eame si la progression en nombre de points drive est croissante, le b\u00e9n\u00e9fice n’est pas \u00e9vident. Souvent ce service est propos\u00e9 gratuitement par la majorit\u00e9 des enseignes et la r\u00e9partition n’est pas encore tr\u00e8s \u00e9quilibr\u00e9e sur l’ensemble du territoire fran\u00e7ais. Certaines r\u00e9gions sont sur\u00e9quip\u00e9es en drive et d’autres en manquent\u00a0compl\u00e8tement.\u00a0Les experts Xerfi pr\u00e9voient un arr\u00eat de la hausse du nombre des drives alimentaires d’ici \u00e0 2015. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La grande distribution r\u00e9agit \u00e9galement \u00e0 la concurrence du e-commerce en cr\u00e9ant de nouveaux concepts. Exemple de l’enseigne Auchan qui rassemble sur un m\u00eame lieu, un supermarch\u00e9 alimentaire, un drive et un webstore . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les secteurs de la distribution non alimentaire, proposent des services qui auront pour but de fid\u00e9liser le consommateur et surtout de le rencontrer en magasin<\/strong>. Le retrait en boutique r\u00e9pond \u00e0 cet objectif. Par exemple pour l’enseigne de pr\u00eat \u00e0 porter Morgan, c’est 30 % des commandes effectu\u00e9es sur le net qui sont retir\u00e9es en magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les articles suivants : <\/i>
<\/span>En franchise, internet joue le trouble f\u00eate dans le monde merveilleux de l’exclusivit\u00e9<\/i><\/a> <\/i><\/i><\/a>
La victoire d’internet sur les magasins n’aura pas lieu<\/i><\/a> <\/i><\/p>\n

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Le groupe Xerfi a publi\u00e9 une \u00e9tude portant sur les probl\u00e9matiques et les enjeux qui concernent les professionnels du secteur de l’e-commerce. L’e-commerce ne repr\u00e9sente pas la fin de la distribution physique Le commerce en ligne ne cesse de cro\u00eetre, et Xerfi pr\u00e9voit une d\u00e9pense mondiale en ligne qui continuera de progresser d’environ 17 % […]<\/p>\n","protected":false},"author":1,"featured_media":292427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa distribution physique et le e-commerce<\/title>\n<meta name=\"description\" content=\"Le groupe Xerfi a publi\u00e9 une \u00e9tude portant sur les probl\u00e9matiques et les enjeux qui concernent les professionnels du secteur de l'e-commerce. 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