{"id":292435,"date":"2013-10-07T02:00:00","date_gmt":"2013-10-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-vitrine-du-magasin-le-premier-outil-de-prospection"},"modified":"2013-10-07T02:00:00","modified_gmt":"2013-10-07T01:00:00","slug":"la-vitrine-du-magasin-le-premier-outil-de-prospection","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-vitrine-du-magasin-le-premier-outil-de-prospection","title":{"rendered":"La vitrine du magasin : le premier outil de prospection"},"content":{"rendered":"
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Pour un client lambda faisant son shopping en ville, la vitrine est le premier \u00e9l\u00e9ment d’approche qui va attirer ou non son attention vers une enseigne<\/strong>. Le l\u00e8che-vitrine n’est pas un mot vain, car si ce client jette un regard, il va avoir aussit\u00f4t deux r\u00e9actions, passer son chemin ou s’arr\u00eater. S’il s’arr\u00eate, c’est que votre devanture aura accroch\u00e9 et qu’il sera alors enclin \u00e0 passer la porte. Une partie de la prospection \u00a0client est en marche.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment cr\u00e9er une vitrine attirante ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Attirer l’il, susciter l’int\u00e9r\u00eat, se renouveler tout en gardant son identit\u00e9 sont les challenges d’une devanture r\u00e9ussie. Pour cela, vous pouvez faire appel \u00e0 un(e) \u00e9talagiste-styliste, sc\u00e9nariste avec des co\u00fbts plus ou moins \u00e9lev\u00e9s et investir dans du mat\u00e9riel  utilis\u00e9 une fois mais qui peut faire beaucoup pour le trafic dans le magasin. M\u00eame si cela est difficile \u00e0 chiffrer, tout le monde connait les vitrines anim\u00e9es de No\u00eal des grands magasins qui sont le symbole de la vitrine vivante et communicante .
Les mat\u00e9riaux \u00e9voluent en fonction des modes : aujourd’hui, l’aluminium et le m\u00e9tal cohabitent avec le bois chaleureux qui donne de la chaleur. Cela peut constituer le fond de votre vitrine qui devra ensuite montrer deux ou trois \u00e9l\u00e9ments cles, symbole de votre marque. Ne pas vouloir montrer trop de produits mais plut\u00f4t un ou deux produits phares dans un environnement symbolique. Par exemple, si vous \u00eates une enseigne de franchise de produits textiles sportswear<\/a>, pr\u00e9senter deux ou trois mod\u00e8les repr\u00e9sentatifs de la collection sur une image ville en mouvement. Ne pas oublier les informations basiques mais vitales pour un client avant de passer la porte : les horaires d’ouvertures, les moyens de paiement, les services plus \u0096 retouches, cr\u00e9dit, etc <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9clairage : mise en valeur de la vitrine et vue claire et distincte \u00e0 l’int\u00e9rieur.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La lumi\u00e8re est d\u00e9terminante et doit permettre au client d’\u00eatre attir\u00e9 visuellement vers l’int\u00e9rieur. Aujourd’hui, les \u00e9clairages LED sont peut \u00e9nergivores et permettent une palette d’\u00e9clairage tr\u00e8s vaste pour cr\u00e9er une ambiance chaleureuse. Les spots sur rail offrent de nombreuses possibilit\u00e9s pour cibler un produit ou un \u00e9l\u00e9ment de communication comme la marque ou le slogan par exemple.
Par contre, les halog\u00e8nes pour les \u00e9clairages ext\u00e9rieurs sont \u00e0 proscrire si vous devez vous \u00e9quiper ou renouveler votre mat\u00e9riel. Ce sont de grands consommateurs d’\u00e9nergie et ont tendance \u00e0 \u00ab sur\u00e9clairer \u00bb et donc minimiser les autres formes d’\u00e9clairage. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Eviter la surabondance de signes diff\u00e9rents qui vont s’annuler les uns les autres<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est humain, un commer\u00e7ant aura envie de montrer un maximum de choses dans sa vitrine et c’est la chose \u00e0 ne pas faire. La surench\u00e8res d’\u00e9l\u00e9ments (produits, couleurs, photos, graphisme, logos,etc..) donne une image brouill\u00e9e de votre magasin<\/strong>. Sans \u00eatre minimaliste, il faut savoir qu’au-del\u00e0 de 3 ou 4 \u00e9l\u00e9ments, l’il ne peut pas tout saisir et comprendre. De m\u00eame, si trop de produits pr\u00e9sent\u00e9s brouillent la compr\u00e9hension (marque\/produit), faire de l’esth\u00e9tisme et du minimaliste au point de ne pr\u00e9senter que du vide (m\u00eame si l’ambiance couleurs et l’\u00e9clairage sont sublimes) n’est pas conseill\u00e9 pour faire du trafic en magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’oubliez pas que le but de votre vitrine est de donner envie d’entrer. Apr\u00e8s, reste \u00e0 d\u00e9montrer dans le magasin que la vitrine refl\u00e8te bien votre enseigne. c’est une autre approche qui doit r\u00e9pondre \u00e0 la promesse de la devanture en termes de produits, prix, conseils et services.<\/p>\n

Lisez aussi : <\/i>Les vitrines en \u00e9volution <\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour un client lambda faisant son shopping en ville, la vitrine est le premier \u00e9l\u00e9ment d’approche qui va attirer ou non son attention vers une enseigne. Le l\u00e8che-vitrine n’est pas un mot vain, car si ce client jette un regard, il va avoir aussit\u00f4t deux r\u00e9actions, passer son chemin ou s’arr\u00eater. S’il s’arr\u00eate, c’est que […]<\/p>\n","protected":false},"author":1,"featured_media":292436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa 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