{"id":292437,"date":"2013-10-05T02:00:00","date_gmt":"2013-10-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-chercheurs-dor-vert-pour-la-franchise-de-beaute"},"modified":"2013-10-05T02:00:00","modified_gmt":"2013-10-05T01:00:00","slug":"des-chercheurs-dor-vert-pour-la-franchise-de-beaute","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-chercheurs-dor-vert-pour-la-franchise-de-beaute","title":{"rendered":"Des chercheurs d’or vert pour la franchise de beaut\u00e9"},"content":{"rendered":"
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D\u00e8s octobre, les clientes du r\u00e9seau Yves Rocher<\/a> se verront proposer de nouveaux soins anti-\u00e2ge.\u00a0 <\/strong>L’enseigne compte plus de 600 magasins en France dont 1\/3 en franchise. Les objectifs du groupe Yves Rocher passent maintenant \u00e0 l’international… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le r\u00e9seau de franchise Yves Rocher se veut le leader de la\u00a0bio-cosm\u00e9tique<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Soci\u00e9t\u00e9 fond\u00e9e en 1959 par Yves Rocher<\/strong> \u00e0 la Gacilly (Bretagne), les chercheurs d’aujourd’hui vont maintenant jusque dans les for\u00eats lointaines du Japon, du P\u00e9rou et du Mexique, afin de pouvoir r\u00e9pondre aux besoins pour les cr\u00e9ations des produits phares de la marque.<\/strong>\u00a0La franchise\u00a0d’instituts de beaut\u00e9\u00a0a mont\u00e9 une \u00ab\u00a0fili\u00e8re\u00a0\u00bb locale afin de pouvoir assurer un approvisionnement permanent \u00e0 ses usines en Bretagne, r\u00e9gion qui fournit encore 1\/3 de la mati\u00e8re 100 % v\u00e9g\u00e9tale.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne Yves Rocher, marque pr\u00e9f\u00e9r\u00e9e des fran\u00e7ais<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle veut rester fid\u00e8le \u00e0 sa promesse \u00ab\u00a0des soins qualitatifs accessibles\u00a0\u00bb;<\/strong> aussi la recherche et la s\u00e9lection des plantes, le d\u00e9veloppement des formules, la production, le marketing, la distribution sont ma\u00eetris\u00e9s par la multinationale (300 millions de produits vendus annuellement, 2,4 milliards d’euros de CA, 16 000 salari\u00e9s dans le monde) (1). Les marques concurrentes pourraient passer pour des vulgaires chimistes avec, pour un objectif suppl\u00e9mentaire, de d\u00e9tr\u00f4ner les nouvelles marques bio<\/strong> telles que l’Occitane ou encore Weleda.
Aujourd’hui, le pari, que s’\u00e9tait lanc\u00e9 le fondateur Yves Rocher (disparu en 2009), est atteint : elle est bien la marque pr\u00e9f\u00e9r\u00e9e dans Fran\u00e7ais<\/strong>, avec 120 millions d’euros de b\u00e9n\u00e9fices et un retour \u00e0 un contr\u00f4le familial \u00e0 97 %.<\/p>\n

A la perte de son fils a\u00een\u00e9 en 1994, Yves Rocher a proc\u00e9d\u00e9 \u00e0 un partage de son empire entre son deuxi\u00e8me fils, Jacques et son petit-fils Bris. Ce dernier rentre dans la soci\u00e9t\u00e9 \u00e0 16 ans. Aujourd’hui, \u00e0 35 ans, il a pour nouvel objectif de doper l’activit\u00e9 sur le Br\u00e9sil, la Russie, l’Indon\u00e9sie et la Chine,<\/strong> car trop peu pr\u00e9sent sur ces march\u00e9s, et de rebooster la vente en ligne,<\/strong>encore faible et qui marquerait un retour aux sources de la VPC.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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(1) Chiffres du groupe (qui poss\u00e8de d’autres filiales comme Petit Bateau) et non de la seule marque Yves Rocher. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00e8s octobre, les clientes du r\u00e9seau Yves Rocher se verront proposer de nouveaux soins anti-\u00e2ge.\u00a0 L’enseigne compte plus de 600 magasins en France dont 1\/3 en franchise. Les objectifs du groupe Yves Rocher passent maintenant \u00e0 l’international… Le r\u00e9seau de franchise Yves Rocher se veut le leader de la\u00a0bio-cosm\u00e9tique Soci\u00e9t\u00e9 fond\u00e9e en 1959 par Yves […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292437","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nDes 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