{"id":292446,"date":"2013-10-04T02:00:00","date_gmt":"2013-10-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/grace-a-son-nouveau-concept-la-franchise-de-chaussure-cumule-les-recompenses-en-2013"},"modified":"2013-10-04T02:00:00","modified_gmt":"2013-10-04T01:00:00","slug":"grace-a-son-nouveau-concept-la-franchise-de-chaussure-cumule-les-recompenses-en-2013","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/grace-a-son-nouveau-concept-la-franchise-de-chaussure-cumule-les-recompenses-en-2013","title":{"rendered":"Gr\u00e2ce \u00e0 son nouveau concept, la franchise de chaussure cumule les r\u00e9compenses en 2013"},"content":{"rendered":"
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La\u00a0franchise Eram<\/strong><\/a> vient de recevoir deux r\u00e9compenses en cette fin d’ann\u00e9e 2013<\/strong> : Le Janus du Commerce 2013 et le prix de L’Enseigne d’Or de la r\u00e9novation. Le chausseur, qui totalise 400 boutiques en France et \u00e0 l’\u00e9tranger a chang\u00e9 de look. Nouvelle identit\u00e9 visuelle, agencement et mobiliers modernes, une transformation sign\u00e9e par l’agence Saguez & Partners. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le relooking de l’enseigne<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Eram s’est refait une beaut\u00e9. Implant\u00e9e en centre-ville et en centre commercial<\/strong>, l’enseigne \u00e9volue et veut\u00a0adapter ses magasins aux nouvelles tendances de la mode. Les nouveaux magasins deviennent des \u00ab grands dressing \u00bb. Pour attirer une client\u00e8le compos\u00e9e de femmes urbaines, Eram n’h\u00e9site pas \u00e0 d\u00e9ployer les grands moyens : mobiliers modernes avec une ligne \u00ab maison \u00bb, une touche de jaune et un agencement permettant une circulation fluide et rapide.
La nouvelle identit\u00e9 visuelle a \u00e9t\u00e9 arbor\u00e9e par le magasin pilote de Bordeaux qui enregistre d’apr\u00e8s l’enseigne une croissance de 25%. Une trentaine de magasins seraient transform\u00e9s d’ici la fin de l’ann\u00e9e.
Pour Fran\u00e7ois Feijoo, PDG d’Eram, \u00ab Notre enseigne d\u00e9montre avec ce nouveau concept toute sa capacit\u00e9 d’innovation en tant que marque r\u00e9f\u00e9rente et leader sur son march\u00e9. Ce nouvel \u00e9crin est la concr\u00e9tisation de tout notre repositionnement en cours qui nous permettra de renforcer nos parts de march\u00e9 dans un contexte concurrentiel fort et de consommation difficile.<\/em> \u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les r\u00e9compenses<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gr\u00e2ce \u00e0 son nouveau concept dont l’objectif \u00e9tait de d\u00e9mocratiser le mode, cette ann\u00e9e Eram est r\u00e9compens\u00e9e \u00e0\u00a0deux reprises. La premi\u00e8re par le Janus du Commerce<\/strong>, qui lors de la 9\u00e8me \u00e9dition a mis en avant la d\u00e9marche de design innovante de l’enseigne pour am\u00e9liorer l’acte de vente et l’usage du consommateur.\u00a0Elle est f\u00e9licit\u00e9e par la suite lors de la c\u00e9r\u00e9monie des Enseignes d’Or dans la cat\u00e9gorie R\u00e9novation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si vous avez besoin de plus amples informations, cliquez et d\u00e9couvrez les besoins en recrutement des r\u00e9seaux de franchise de chaussures<\/a>. Nous vous invitons \u00e9galement \u00e0 regarder les vid\u00e9os sur les franchises de mode<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La\u00a0franchise Eram vient de recevoir deux r\u00e9compenses en cette fin d’ann\u00e9e 2013 : Le Janus du Commerce 2013 et le prix de L’Enseigne d’Or de la r\u00e9novation. Le chausseur, qui totalise 400 boutiques en France et \u00e0 l’\u00e9tranger a chang\u00e9 de look. Nouvelle identit\u00e9 visuelle, agencement et mobiliers modernes, une transformation sign\u00e9e par l’agence Saguez […]<\/p>\n","protected":false},"author":1,"featured_media":292444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nGr\u00e2ce 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