{"id":292475,"date":"2013-09-19T02:00:00","date_gmt":"2013-09-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouveau-depart-pour-le-groupe-monceau-fleurs-et-ses-trois-franchises"},"modified":"2013-09-19T02:00:00","modified_gmt":"2013-09-19T01:00:00","slug":"un-nouveau-depart-pour-le-groupe-monceau-fleurs-et-ses-trois-franchises","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouveau-depart-pour-le-groupe-monceau-fleurs-et-ses-trois-franchises","title":{"rendered":"Un nouveau d\u00e9part pour le groupe Monceau Fleurs et ses trois franchises"},"content":{"rendered":"
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Cr\u00e9\u00e9 en 1965, le Groupe Monceau Fleurs est le leader fran\u00e7ais de la vente de fleurs et v\u00e9g\u00e9taux au d\u00e9tail, gr\u00e2ce \u00e0 ses trois r\u00e9seaux de franchises qui se veulent compl\u00e9mentaires Monceau<\/a>, Happy <\/a>et Rapid’Flore<\/a>. Apr\u00e8s une p\u00e9riode financi\u00e8rement difficile, il annonce en septembre 2013 son nouveau d\u00e9part gr\u00e2ce \u00e0 sa prise de contr\u00f4le par la soci\u00e9t\u00e9 d’investissement Perceva.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une nouvelle structure et un nouveau management pour le groupe de fleuristes<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans un communiqu\u00e9 du 17 septembre 2013, le Groupe Monceau Fleurs annonce que le Tribunal de Commerce de Paris a donn\u00e9 son accord pour modifier le plan de sauvegarde, l’ensemble des op\u00e9rations financi\u00e8res destin\u00e9es \u00e0 recapitaliser le Groupe Monceau Fleurs. Il en r\u00e9sulte une nouvelle r\u00e9partition de l’actionnariat (GMF Holding : 80,5 %,\u00a0Laurent Amar : 3,5 %,\u00a0Unigreen : 10,0 %,\u00a0BM Invest : 3,9%,\u00a0autres : 2,1%) et une r\u00e9organisation par la soci\u00e9t\u00e9 Perceva du management du groupe<\/strong>. Dor\u00e9navant, la direction est confi\u00e9e \u00e0 Laurent Pfeiffer (qui devient Pr\u00e9sident du Directoire), Bruno Blaser devient Directeur R\u00e9seau Franchise et Patrick Deronne est Directeur du d\u00e9veloppement. Le Conseil de Surveillance maintenant contr\u00f4l\u00e9 par Perceva accueille \u00e9galement Laurent Amar. Le Conseil de Surveillance valide les orientations strat\u00e9giques propos\u00e9es par le Directoire, mais n’intervient pas dans la gestion op\u00e9rationnelle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un assainissement financier pour engager un nouveau d\u00e9veloppement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au-del\u00e0 de cette r\u00e9organisation, la t\u00eate de r\u00e9seau pr\u00e9cise que les op\u00e9rations de recapitalisation de Groupe de franchises Monceau Fleurs men\u00e9es par Perceva ont permis un\u00a0r\u00e9el assainissement\u00a0du bilan financier de l’entreprise de fleurs coup\u00e9es. De quoi\u00a0permettre\u00a0au groupe de retrouver une situation financi\u00e8re saine et de d\u00e9gager de nouvelles marges de manoeuvre pour mener \u00e0 bien\u00a0le d\u00e9veloppement de ses trois enseignes de fleurs<\/strong>. Concr\u00e8tement, les op\u00e9rations ont conduit \u00e0 une augmentation estim\u00e9e des fonds propres consolid\u00e9s de 26 millions d’\u20ac (pour des capitaux propres qui s’\u00e9l\u00e8veront \u00e0 environ 20 millions d’\u20ac,\u00a0apr\u00e8s prise en compte des pertes de l’exercice et un endettement net proche de 13 millions d’\u20ac, r\u00e9duit de pr\u00e8s de deux tiers. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du nouveau pour les trois franchises de fleurs<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans ce contexte, le Groupe Monceau Fleurs peut afficher ses nouvelles ambitions et d’autres perspectives pour ces trois franchises Monceau Fleurs, Rapid’Flore et Happy\u00a0<\/strong>autour de quatre piliers que sont la valorisation de ses marques ; l’animation et le d\u00e9veloppement des r\u00e9seaux de franchis\u00e9s ; une offre de produits de qualit\u00e9 diff\u00e9renciante, comp\u00e9titive et innovante ; l’approvisionnement des magasins, avec le bon taux de service. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’informations sur le secteur, nous vous invitons \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise de fleurs<\/a> qui recrutent et \u00e0 visionner aussi de nombreuses vid\u00e9os sur les franchises de commerce sp\u00e9cialis\u00e9<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9 en 1965, le Groupe Monceau Fleurs est le leader fran\u00e7ais de la vente de fleurs et v\u00e9g\u00e9taux au d\u00e9tail, gr\u00e2ce \u00e0 ses trois r\u00e9seaux de franchises qui se veulent compl\u00e9mentaires Monceau, Happy et Rapid’Flore. Apr\u00e8s une p\u00e9riode financi\u00e8rement difficile, il annonce en septembre 2013 son nouveau d\u00e9part gr\u00e2ce \u00e0 sa prise de contr\u00f4le par la […]<\/p>\n","protected":false},"author":1,"featured_media":292476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nUn 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