{"id":292479,"date":"2013-09-16T02:00:00","date_gmt":"2013-09-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quand-la-franchise-sinvite-dans-les-multimarques"},"modified":"2013-09-16T02:00:00","modified_gmt":"2013-09-16T01:00:00","slug":"quand-la-franchise-sinvite-dans-les-multimarques","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quand-la-franchise-sinvite-dans-les-multimarques","title":{"rendered":"Quand la franchise s’invite dans les multimarques"},"content":{"rendered":"
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Un commer\u00e7ant\u00a0peut souhaiter \u00e9tendre son activit\u00e9 en installant un corner (un rayon) d’une grande enseigne au sein de sa boutique multimarques. On parle alors de franchise-corner<\/strong>. Cette fa\u00e7on de concevoir l’activit\u00e9 est parfois judicieuse.\u00a0En \u00e9talant ces corners \u00e0 travers le pays, cette franchise permet de multiplier les chances de faire conna\u00eetre sa marque <\/strong>\u00e0 travers un territoire beaucoup plus large sans que la rentabilit\u00e9 des magasins qui l’abritent ne d\u00e9pende que d’elle.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel est l’int\u00e9r\u00eat d’une telle pratique ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant tout, le corner permet donc de s’implanter l\u00e0 o\u00f9 un magasin 100 % franchis\u00e9 ne serait pas rentable ou lorsqu’on ne trouve pas le local commercial voulu. Avec le principe du corner, le visuel de l’enseigne est \u00e0 peu pr\u00e8s respect\u00e9, en tout cas partiellement. En effet, bien qu’\u00e9tant install\u00e9 dans un magasin multimarques, le corner est un v\u00e9ritable \u00ab petit magasin dans le magasin \u00bb. Un stand en d’autres termes, qui aurait le visuel, l’esprit, la devanture, et tout autre aspect marketing de la marque qu’il repr\u00e9sente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Que p\u00e8se financi\u00e8rement une telle formule ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’installation de ce type de franchise permettra au franchiseur comme au franchis\u00e9 de prendre moins de risques. Ouvrir un corner dans un magasin multimarques provoque un moindre co\u00fbt. Mais le chiffre d’affaires est plus faible. La redevance y est \u00e9galement largement r\u00e9duite, parfois nulle m\u00eame car c’est souvent la marge sur le produit qui r\u00e9mun\u00e8re le franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’avantage principal pour le franchis\u00e9 est sans doute qu’il pourra vendre des produits autres que ceux fournis par le franchiseur. Il pourra ainsi \u00e9tendre sa gamme de produits tout en b\u00e9n\u00e9ficiant de la renomm\u00e9e de ces marques.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 juridique, un tel syst\u00e8me n\u00e9cessite pour le commer\u00e7ant d’installer dans sa boutique des corners respectant les normes et exigences des enseignes choisies, parfois difficile \u00e0 concilier les unes avec les autres. Il faut ainsi comprendre que l’activit\u00e9 franchis\u00e9e ne sera alors que partielle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette franchise peut repr\u00e9senter un danger pour le franchiseur !\u00a0En effet, laisser un franchis\u00e9 vendre son produit parmi d’autres peut se r\u00e9v\u00e9ler d\u00e9licat. \u00a0Autre risque pour le franchiseur : Le franchis\u00e9 peut mettre en vente des produits qui pourraient ternir l’image de sa marque.<\/strong> C’est pourquoi tous ces d\u00e9tails doivent \u00eatre mentionn\u00e9s dans les contrats \u00a0afin de limiter les probl\u00e8mes futurs. Enfin, l’image de marque du franchiseur ne sera de toutes fa\u00e7ons pas aussi bien promue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et puis, est-ce encore de la franchise ? Souvent on devrait plut\u00f4t parler de concession.<\/p>\n

La r\u00e9daction vous recommande l’article : <\/i>Commer\u00e7ants, multifranchis\u00e9s et multimarques<\/i><\/a> <\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un commer\u00e7ant\u00a0peut souhaiter \u00e9tendre son activit\u00e9 en installant un corner (un rayon) d’une grande enseigne au sein de sa boutique multimarques. On parle alors de franchise-corner. Cette fa\u00e7on de concevoir l’activit\u00e9 est parfois judicieuse.\u00a0En \u00e9talant ces corners \u00e0 travers le pays, cette franchise permet de multiplier les chances de faire conna\u00eetre sa marque \u00e0 travers […]<\/p>\n","protected":false},"author":1,"featured_media":292480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-292479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuand la franchise s'invite dans les multimarques<\/title>\n<meta name=\"description\" content=\"Un commer\u00e7ant\u00a0peut souhaiter \u00e9tendre son activit\u00e9 en installant un corner (un rayon) d'une grande enseigne au sein de sa boutique multimarques. 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