{"id":292497,"date":"2013-09-11T02:00:00","date_gmt":"2013-09-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-realiser-une-etude-de-marche"},"modified":"2013-09-11T02:00:00","modified_gmt":"2013-09-11T01:00:00","slug":"pourquoi-realiser-une-etude-de-marche","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-realiser-une-etude-de-marche","title":{"rendered":"Pourquoi r\u00e9aliser une \u00e9tude de march\u00e9 ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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On se lance rarement dans un nouveau projet au hasard ou sur un simple coup de t\u00eate. Il est important que cette d\u00e9cision soit le fruit d’une m\u00fbre r\u00e9flexion et qu’elle soit accompagn\u00e9e d’une \u00e9tude de march\u00e9. M\u00eame si vous avez l’impression de bien ma\u00eetriser l’environnement \u00e9conomique de votre projet, une bonne \u00e9tude de march\u00e9 permet de r\u00e9duire les risques<\/strong> notamment en cette p\u00e9riode de crise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette \u00e9tude est le meilleur moyen de conna\u00eetre ses chances de succ\u00e8s avant de s’engager. Elle permet d’obtenir des informations fiables sur le march\u00e9 cibl\u00e9 et de se fixer des objectifs plus r\u00e9alistes. Selon l’Agence Pour la Cr\u00e9ation d’Entreprise (APCE), 70 % des faillites des jeunes soci\u00e9t\u00e9s sont dues \u00e0 l’absence d’une \u00e9tude de march\u00e9 ou \u00e0 une \u00e9tude insuffisante.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 qui s’adresser ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cela d\u00e9pend de plusieurs facteurs : De quels moyens dispose l’entrepreneur ? S’agit-il d’une \u00e9tude tr\u00e8s approfondie ? Est-il press\u00e9 ? Deux solutions s’offrent \u00e0 lui : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– R\u00e9aliser son \u00e9tude soi-m\u00eame : <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette \u00e9tude demande beaucoup de temps et de recherches. Le porteur de projet doit disposer de connaissances solides dans le domaine, sinon il peut toujours contacter les organismes d’aide \u00e0 la cr\u00e9ation d’entreprise qui se chargent de l’aider \u00e0 r\u00e9aliser cette \u00e9tude. Certains proposent m\u00eame des formations \u00e0 l’\u00e9tude de march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Faire appel \u00e0 des experts :<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le cr\u00e9ateur d’entreprise peut faire appel \u00e0 un cabinet sp\u00e9cialis\u00e9 en \u00e9tudes de march\u00e9, enqu\u00eates, sondages… qui va lui apporter des r\u00e9ponses claires et pr\u00e9cises et collecter toutes les informations dont il aura besoin.
Il faut savoir que faire appel \u00e0 un professionnel co\u00fbte cher. Le candidat b\u00e9n\u00e9ficie de l’ACCRE (aide aux ch\u00f4meurs cr\u00e9ateurs ou repreneurs d’entreprise) et d’aides au conseil propos\u00e9es par le fonds r\u00e9gional d’aide au conseil (Frac). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9couvrez notre <\/i>annuaire d’experts<\/i><\/a> et <\/i>trouvez un sp\u00e9cialiste en \u00e9tude de march\u00e9<\/i><\/a>.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00c0 quoi sert une \u00e9tude de march\u00e9 ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u0095 L’\u00e9tude des habitudes des consommateurs et de leurs besoins
\u0095 L’identification du meilleur emplacement pour son projet
\u0095 La mise en place de la strat\u00e9gie de qualit\u00e9 relationnelle
\u0095 L’identification de ses concurrents et de leurs strat\u00e9gies commerciales
\u0095 Le choix du mode de distribution et des techniques de vente appropri\u00e9s
\u0095 L’estimation du montant de l’investissement, du chiffre d’affaires pr\u00e9visionnel… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lire aussi : <\/i>L’\u00e9tude de march\u00e9 : un outil indissociable \u00e0 la cr\u00e9ation d’une franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment faire une bonne \u00e9tude de march\u00e9 ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour r\u00e9aliser une \u00e9tude de march\u00e9 efficace et pr\u00e9cise, le candidat doit suivre certaines r\u00e8gles<\/b> :
\u0095 Consulter des sources d’informations fiables
\u0095 Ne pas se fier \u00e0 une seule source d’information
\u0095 Visiter les foires, salons, expositions et autres manifestations d\u00e9di\u00e9s \u00e0 la cr\u00e9ation d’entreprises
\u0095 Interviewer les professionnels, fournisseurs
\u0095 Ne pas h\u00e9siter \u00e0 aller sur le terrain, observer le comportement des gens, leur poser des questions…
\u0095 S’adresser aux Chambres de commerce et d’industrie, Chambres de M\u00e9tiers et de l’Artisanat, APCE… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lire aussi : <\/i>Comment faire son \u00e9tude de march\u00e9 ?<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelles sont les donn\u00e9es \u00e0 rassembler ?<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u0095 Sur le march\u00e9 : le candidat doit se renseigner par rapport aux tendances, la situation du march\u00e9 (d\u00e9veloppement, stagnation, d\u00e9clin) et les opportunit\u00e9s de d\u00e9veloppement.
\u0095 Sur les concurrents : l’entrepreneur doit \u00e9galement se renseigner sur les concurrents, les produits ou services qu’ils proposent, les prix, les canaux de distribution et se poser la question suivante : qu’est-ce qui diff\u00e9rencie mon projet de leur offre ?
\u0095 Sur les clients potentiels : le candidat doit mener une enqu\u00eate sur les diff\u00e9rents profils des clients, leurs besoins, leur comportement d’achat, l’endroit o\u00f9 ils consomment
\u0095 Sur l’environnement : le porteur de projet doit v\u00e9rifier les facteurs d’ordre l\u00e9gal, social, \u00e9conomique, \u00e9cologique, politique, technologique, g\u00e9ographique qui peuvent influencer positivement ou n\u00e9gativement sur le march\u00e9 et donc sur son projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

On se lance rarement dans un nouveau projet au hasard ou sur un simple coup de t\u00eate. Il est important que cette d\u00e9cision soit le fruit d’une m\u00fbre r\u00e9flexion et qu’elle soit accompagn\u00e9e d’une \u00e9tude de march\u00e9. M\u00eame si vous avez l’impression de bien ma\u00eetriser l’environnement \u00e9conomique de votre projet, une bonne \u00e9tude de march\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":292498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-292497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nPourquoi r\u00e9aliser une \u00e9tude de march\u00e9 ?<\/title>\n<meta name=\"description\" content=\"On se lance rarement dans un nouveau projet au hasard ou sur un simple coup de t\u00eate. 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