{"id":292527,"date":"2013-09-02T02:00:00","date_gmt":"2013-09-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-selectionner-son-reseau-de-franchise"},"modified":"2013-09-02T02:00:00","modified_gmt":"2013-09-02T01:00:00","slug":"comment-selectionner-son-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-selectionner-son-reseau-de-franchise","title":{"rendered":"Comment s\u00e9lectionner son r\u00e9seau de franchise"},"content":{"rendered":"
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Vous avez d\u00e9cid\u00e9 de rejoindre un r\u00e9seau dans un des nombreux secteurs couverts par la franchise<\/b> et vous avez choisi votre activit\u00e9.  Le stade suivant sera de s\u00e9lectionner parmi des dizaines d’enseignes celle qui r\u00e9pondra \u00e0 vos crit\u00e8res : rationnels bien s\u00fbr (notori\u00e9t\u00e9, strat\u00e9gie, financiers, etc) mais aussi humains comme la relation franchiseur\/franchis\u00e9 ou une forme d’organisation qui vous convient. Quelques conseils pour bien cerner les crit\u00e8res de base.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Premier stade : le d\u00e9frichage<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec plus de 1 700 r\u00e9seaux de franchise et assimil\u00e9s en France, vous aurez l’embarras du choix. Aussi faut-il \u00e9tablir des crit\u00e8res de base. Ne pas choisir uniquement en fonction du nombre de franchis\u00e9s ou des performances \u00e9conomiques nationales ou internationales, vous n’aurez qu’une vue tronqu\u00e9e de l’entreprise qui existe par ses r\u00e9sultats financiers certes mais aussi par sa strat\u00e9gie de d\u00e9veloppement et les hommes qui la composent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous pouvez aller le site ac-franchise.be ou acfranchise.TV. Vous y trouverez des informations sur l’historique des r\u00e9seaux, leurs nombre de sites, le chiffre d’affaire, leurs implantations en France et \u00e0 l’\u00e9tranger, etc Autre source, ouvrir-commerce-associe.com ainsi les salons sp\u00e9cialis\u00e9s dans la franchise et la cr\u00e9ation d’entreprise . Apr\u00e8s avoir s\u00e9lectionn\u00e9 quelques r\u00e9seaux (pas plus de 3 ou 4), il faut alors creuser.<\/p>\n

Consultez notre <\/i>annuaire de la franchise<\/i><\/a> et s\u00e9lectionnez le ou les r\u00e9seaux qui vous correspondent.<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Derri\u00e8re les chiffres, la visite sur le terrain<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les chiffres repr\u00e9sentent le premier stade d’information mais restent globaux. La deuxi\u00e8me \u00e9tape consiste \u00e0 v\u00e9rifier certaines donn\u00e9es sur le terrain, des crit\u00e8res importants pour juger de la stabilit\u00e9 d’une enseigne. Premier point, le turn over des franchis\u00e9s et combien sont l\u00e0 depuis plus de 10 ans. Dans un r\u00e9seau ancien (plus de 30 ans) , des arr\u00eats d’activit\u00e9s peuvent correspondre \u00e0 des d\u00e9parts en retraite Par contre dans un r\u00e9seau jeune, un turn over important peut d\u00e9montrer une croissance trop rapide et non maitris\u00e9e.<\/strong> Un r\u00e9seau ne peut esp\u00e9rer se d\u00e9velopper raisonnablement au-del\u00e0 de 5 \u00e0 6 ouvertures annuelles ; sinon, plus d’assistance suffisante, des franchis\u00e9s livr\u00e9s \u00e0 eux-m\u00eames. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Se faire une id\u00e9e pr\u00e9cise, passe donc par la visite de franchises. Attention, Visiter un \u00e9tablissement qui n’a rien \u00e0 voir avec vos projets ne vous donnera qu’une information sur la relation franchiseur\/franchis\u00e9, les autres param\u00e8tres \u00e9tant trop \u00e9loign\u00e9s (CA, zone d’influence, client\u00e8le, panier moyen, etc)
Soyez honn\u00eate et dites au franchis\u00e9 pourquoi vous \u00eates l\u00e0. Vous pourrez alors estimer facilement l’attachement des franchis\u00e9s \u00e0 leur r\u00e9seau et comment il est organis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A ce stade, vous pouvez vous porter candidat et rencontrer les t\u00eates de r\u00e9seau. Si le courant passe, que vous avez l’apport personnel, vous pourrez alors aller plus loin. Si vous avez des r\u00e9ponses vagues sur les ouvertures et fermetures des 2 derni\u00e8res ann\u00e9es, sur le taux de marge pr\u00e9cis ou la formation, soyez prudent. Un bon franchiseur doit \u00eatre transparent avec ses futurs candidats. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Etape suivant : analyser le DIP<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est le DIP (document d’information pr\u00e9contractuel) qui doit vous informer sur ce r\u00e9seau. les chiffres-cl\u00e9s comme les coordonn\u00e9es bancaires, la liste de tous les franchis\u00e9s y compris ceux qui ont quitt\u00e9 le r\u00e9seau r\u00e9cemment, l’analyse du march\u00e9 sur lequel vous allez op\u00e9rer, les deux derniers bilans de l’entreprise, etc..Si vous n’\u00eates pas un sp\u00e9cialiste des chiffres \u0096 vous pouvez vous lancer en franchise gr\u00e2ce \u00e0 des qualit\u00e9s de commercial, de manager ou de technicien \u0096 faites analyser ce DIP par un expert-comptable sp\u00e9cialis\u00e9 en franchise. Les capitaux du franchiseur : propres ou appartenant \u00e0 des fonds d’investissement ? Dans ce dernier cas, il peut \u00eatre c\u00e9d\u00e9 sans que le franchis\u00e9 le sache. Et la marque ? Appartient-elle au franchiseur ou est-il distributeur ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus de pr\u00e9cisions, consultez notre article \u00ab\u00a0<\/i>Exploiter le DIP pour bien choisir sa franchise<\/i><\/a><\/a>\u00ab\u00a0<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A ne pas oublier : les plus d’un r\u00e9seau <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tous les r\u00e9seaux proposent une formation initiale  et une formation continue. Comparez-les (entre quelques jours o\u00f9 quelques semaines, cela se m\u00e9rite). Quelle est l’assistance \u00e0 l’ouverture, et le rythme annuel de visites de l’animateur.
Le soutien technique et logistique diff\u00e8re d’un r\u00e9seau \u00e0 l’autre ; selon votre approche du m\u00e9tier, vous serez plus ou moins sensible \u00e0 une forte pr\u00e9sence ou au contraire le strict n\u00e9cessaire.<\/p>\n

Pour plus de pr\u00e9cisions, consultez notre article \u00ab\u00a0<\/i>La formation du franchis\u00e9 par le franchiseur, un devoir<\/i><\/a>\u00ab\u00a0<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Au-del\u00e0 des strat\u00e9gies et bilans chiffr\u00e9s, votre choix sera personnel et d\u00e9pendra de votre exp\u00e9rience, de l’organisation propos\u00e9e par un r\u00e9seau et des rencontres que vous ferez. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous avez d\u00e9cid\u00e9 de rejoindre un r\u00e9seau dans un des nombreux secteurs couverts par la franchise et vous avez choisi votre activit\u00e9.  Le stade suivant sera de s\u00e9lectionner parmi des dizaines d’enseignes celle qui r\u00e9pondra \u00e0 vos crit\u00e8res : rationnels bien s\u00fbr (notori\u00e9t\u00e9, strat\u00e9gie, financiers, etc) mais aussi humains comme la relation franchiseur\/franchis\u00e9 ou une 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