{"id":292536,"date":"2013-08-30T02:00:00","date_gmt":"2013-08-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-solomo-ou-comment-utiliser-la-technologie-pour-gagner-des-clients-en-magasin"},"modified":"2013-08-30T02:00:00","modified_gmt":"2013-08-30T01:00:00","slug":"le-solomo-ou-comment-utiliser-la-technologie-pour-gagner-des-clients-en-magasin","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-solomo-ou-comment-utiliser-la-technologie-pour-gagner-des-clients-en-magasin","title":{"rendered":"Le SoLoMo ou comment utiliser la technologie pour gagner des clients en magasin"},"content":{"rendered":"
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Que se cache sous cet acronyme ? le SoLoMo est la contraction des mots \u00ab social \u00bb \u00ab local \u00bb et \u00ab mobile, une tendance qui associe trois orientations marketing du commerce actuel<\/strong> : le social, le local et le mobile. Social avec le partage sur les r\u00e9seaux sociaux, local pour identifier ce qu’il y a d’int\u00e9ressant pr\u00e8s de chez soi et mobile pour l’acc\u00e8s \u00e0 tout partout via le smartphone ou la tablette.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Social, local, mobile : comment profiter de la nouvelle technologie<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Via tous les r\u00e9seaux sociaux, les consommateurs partagent tout y compris les bonnes affaires et les bons plans<\/strong>. Une communication gratuite pour les enseignes qui ainsi maillent les r\u00e9seaux tels que Facebook, twitter ou tout simplement les mails que chacun s’envoie. Quant \u00e0 l’aspect local, c’est la possibilit\u00e9 de savoir tout ce qui se passe dans sa ville et m\u00eame dans son quartier. Les consommateurs sont ainsi inform\u00e9s des promotions propos\u00e9s par les commer\u00e7ants du voisinage. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les outils de g\u00e9olocalisation sont devenus si performants qu’en se promenant avec son smartphone, un consommateur est inform\u00e9 en live de ce qui est propos\u00e9 tout pr\u00e8s de l’endroit<\/strong> o\u00f9 il se prom\u00e8ne -s’il a bien s\u00fbr t\u00e9l\u00e9charg\u00e9 des applications li\u00e9es aux enseignes concern\u00e9es-. Une prospection et \/ou fid\u00e9lisation de clients qui une fois pass\u00e9s la porte du magasin vont d\u00e9couvrir d’autres gammes de produits. c’est \u00e9videmment l’objectif de cette propection marketing.
Enfin l’aspect mobile pour les internautes qui se connectent de plus en plus<\/strong> via leur t\u00e9l\u00e9phone portable ou leur tablette tactile. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un logiciel qui vise les commerces de proximit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi ceux qui utilisent le SoLoMo on peut prendre l’exemple de \u00ab Thank You Charlie \u00bb. Cet outil s’est orient\u00e9 sur les commerces de proximit\u00e9 ayant bien compris que par ce biais, les commer\u00e7ants pouvaient se payer une campagne de communication.
La d\u00e9marche se d\u00e9compose en trois \u00e9tapes : Le client choisit via le site un cadeau parmi les r\u00e9f\u00e9rences propos\u00e9es (th\u00e9, massage, bouteille de vin, Gateau) qu’il va ensuite offrir \u00e0 un ami. Celui-ci re\u00e7oit un message sur son portable lui indiquant qu’on lui a fait un cadeau. Il ne reste plus qu’\u00e0 retirer le cadeau en boutique.
Avec plus de 700 commer\u00e7ants Thank You Charlie est l’exemple type des outils SoLoMo mis \u00e0 disposition des commer\u00e7ants. <\/strong>
Le but ici n’\u00e9tant pas seulement de faire augmenter les ventes mais \u00e9galement d’accro\u00eetre la visibilit\u00e9 de ces petits commerces. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une r\u00e9volution ou un outil de plus\t<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faudra encore attendre pour savoir si cela n’est pas qu’un ph\u00e9nom\u00e8ne de techno-mode et que ce syst\u00e8me va instaurer un lien commercial v\u00e9ritable entre un commer\u00e7ant et des clients potentiels<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, du fait du zapping des nouveaux utilisateurs-consommateurs, vont-ils se fid\u00e9liser ou au contraire butiner d’une enseigne \u00e0 l’autre d’autant qu’ils seront tellement sollicit\u00e9s qu’ils ne rechercheront que la bonne affaire. Il reste cependant vrai que les clients s’approprient leur environnement et leur quartier et qu’il n’iront peut \u00eatre pas chercher ailleurs ce qu’ils ont pr\u00e8s de chez eux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A condition que cela soit attrayant, performant en terme de prix, d’images et facile d’acc\u00e8s. Si le service et le conseil s’ajoutent \u00e0 la d\u00e9marche SoLoMo, il y a toutes les chances que le client revienne.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Que se cache sous cet acronyme ? le SoLoMo est la contraction des mots \u00ab social \u00bb \u00ab local \u00bb et \u00ab mobile, une tendance qui associe trois orientations marketing du commerce actuel : le social, le local et le mobile. Social avec le partage sur les r\u00e9seaux sociaux, local pour identifier ce qu’il y […]<\/p>\n","protected":false},"author":1,"featured_media":292537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-292536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe SoLoMo ou comment utiliser la technologie pour gagner des clients en magasin<\/title>\n<meta name=\"description\" content=\"Que se cache sous cet acronyme ? 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