{"id":292549,"date":"2013-08-21T02:00:00","date_gmt":"2013-08-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-fleur-se-relooke"},"modified":"2013-08-21T02:00:00","modified_gmt":"2013-08-21T01:00:00","slug":"la-franchise-de-fleur-se-relooke","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-fleur-se-relooke","title":{"rendered":"La franchise de fleur se relooke"},"content":{"rendered":"
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Fond\u00e9e en 1965, la franchise Monceau Fleurs<\/a>, pionni\u00e8re dans le commerce de fleurs en libre-service<\/strong> d\u00e9cide de refondre son identit\u00e9 visuelle sur l’ensemble de son r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Monceau Fleurs retourne aux sources<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Monceau Fleurs d\u00e9cide de renouer avec son histoire en revenant aux sources. Elle op\u00e8re \u00e0 l’aide de l’agence de design AKDV des changements dans le logo et le concept du commerce de fleurs.
Les divers changements ont deux lignes de conduite:
– La premi\u00e8re s’articule autour du souhait de l\u00a0\u00bbenseigne de refaire son logo en s’inspirant du parc Monceau pour renouer avec son histoire et son patrimoine.
– La deuxi\u00e8me consiste \u00e0 mettre en \u00e9vidence la cr\u00e9dibilit\u00e9 et le savoir-faire de la marque. Le mobilier, les mat\u00e9riaux et la disposition des fleurs ont \u00e9t\u00e9 \u00e9tudi\u00e9s pour donner aux clients l’envie d’en voir plus et stimuler son intention d’achat. L’agencement des boutiques a \u00e9t\u00e9 retravaill\u00e9 pour faciliter la circulation de la client\u00e8le qui peut \u00e9galement d\u00e9couvrir des panneaux qui informent sur le type et l’entretien des fleurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour s’aligner sur les nouvelles tendances de consommation, l’enseigne se dote d’un coin \u00ab vente \u00e0 emporter \u00bb <\/strong>pour les clients ayant command\u00e9 leurs articles via le site web de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Actuellement le premier magasin ayant b\u00e9n\u00e9fici\u00e9 de ce nouveau concept architectural est la boutique de Meudon. Par la suite l’ensemble du r\u00e9seau fran\u00e7ais devrait arborer les nouvelles couleurs de l’enseigne.
Regroupant un r\u00e9seau de 450 boutiques essaim\u00e9es dans 8 pays, la franchise Monceau Fleurs s’implante dans des emplacements \u00e0 fort trafic pi\u00e9tons et automobiles.<\/p>\n

En Belgique elle cumule 4 boutiques. La derni\u00e8re en date du 28 Novembre, a ouvert dans le pays \u00e0 Braine l`Alleud (Chauss\u00e9e de Tubize). <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nous vous invitons \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise de commerce<\/a> sp\u00e9cialis\u00e9 qui recrutent et \u00e0 visionner aussi de nombreuses vid\u00e9os sur les franchises de commerce<\/a> sp\u00e9cialis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 1965, la franchise Monceau Fleurs, pionni\u00e8re dans le commerce de fleurs en libre-service d\u00e9cide de refondre son identit\u00e9 visuelle sur l’ensemble de son r\u00e9seau. La franchise Monceau Fleurs retourne aux sources La franchise Monceau Fleurs d\u00e9cide de renouer avec son histoire en revenant aux sources. Elle op\u00e8re \u00e0 l’aide de l’agence de design AKDV […]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-292549","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nLa 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